The document provides a comprehensive guide on how to create the perfect LinkedIn profile, emphasizing key elements such as an engaging headline, a professional photo, and a well-crafted summary. It advises users to list core skills, publications, and recommendations, while also offering tips on customizing profile URLs and expanding on educational background. Overall, the blueprint aims to enhance users' social media presence and facilitate better networking opportunities.

1. MarketingThink.com
SCALE: 500+ connections
By @GerryMoran
Another"
MarketingThink.com" How To Build The
Social Media Blueprint
Perfect LinkedIn Profile
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Blueprint To Build !
The Perfect LinkedIn Profile
Topics | Keywords | Editorial Calendar
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Heads-up Headline
Headline. Use this space to for your summary
headline instead of your job title
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Coaching: Describe YOU as if this were a
headline to a newspaper or a title of a book
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Perfect Picture
Picture. Use a professional-like close-up shot of your smiling face
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Coaching: Avoid boats, pets, girlfriends, mystery hands on your
shoulder in your picture … and scary pictures!
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Your URL
URL. Customize this URL to make it easily sharable and avoid those ugly
numbers at the end of your profile
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Coaching: Use your profile name so it’s easy to list and
remember in your email signature, etc.
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Engaging Experience
Experience. Summarize your role and KEY contributions
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Coaching: Avoid a resume-like breakdown of everything
you have accomplished
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Super Summary
Summary. Humanize the story of YOU to say who you are
and what you have done … and speak in the first person
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Coaching: Include your phone number, Twitter
handle and blog URL at the top of the summary area
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Selected Skills
Skills & Expertise. List at least 10 of your core
skills to set up others to endorse you
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Coaching: Start to endorse others first
to receive the return favor
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Publications
Publications. List your blogs, papers and
anything published
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Alternative Additional Info
Additional Info. List alternative
ways for others get in touch with you
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Coaching. Remember that you are trying to connect
with people on THEIR preferred channel
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Honors & Awards
Honors & Awards. List them
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Topics | Keywords | Editorial Calendar
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Really Good Recommendations
Recommendations. Secure as many as
you can from current and past contacts
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Topics | Keywords | Editorial Calendar
Coaching. Give direction and tell your
recommenders what to say about you
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Education
Education. Expand on your degrees
to tie in relevant keywords
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Topics | Keywords | Editorial Calendar
Coaching: Include executive education and stop
listing your high school no matter how old you are
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13. MarketingThink.com
SCALE: 500+ connections
By @GerryMoran
Headline. Use this space to for your
summary headline instead of your job title
Another"
MarketingThink.com" How To Build The Coaching: Describe YOU as if this were a
headline to a newspaper or a title of a book
Social Media Blueprint
Perfect LinkedIn Profile
Rev. Feb. 28, 2013
Copyright ® 2013 Gerry Moran | All Rights Reserved | moran.gerry@gmail.com
URL. Customize this URL to make it
easily sharable and avoid those ugly
numbers at the end of your profile
Picture. Use a professional-like close-
up shot of your smiling face
Your Coaching: Use your profile name
Headline
(120 characters)
Coaching: Avoid boats, pets, Picture
girlfriends or mystery hands on your
shoulder in your picture
Summary. Humanize the story of YOU
LinkedIn.com/in/YourName
to say who you are and what you have
done … and speak in the first person
Experience. Summarize your "
role and KEY contributions
BACKGROUND Coaching: Include your phone
number, Twitter handle and blog URL
Coaching: Avoid a resume-like SUMMARY
(2,000 characters)
at the top of the summary area
breakdown of everything you have
accomplished
EXPERIENCE
(2,000 characters per pos.)
Publications. List your blogs, papers
and anything published
PUBLICATIONS
(2,000 characters)
Skills & Expertise. List at least 10
of your core skills to set up others to
endorse you
SKILLS
(50 skills, 61 characters)
Additional Info. List alternative ways
for others get in touch with you
Coaching: Start to endorse others
first to receive the return favor
EDUCATION
(100 characters per school)
Honors & Awards. List them!
ADDITIONAL INFO
(1,000 characters)
Education. Expand on your degrees
to tie in relevant keywords
HONORS & AWARDS
(1,000 characters)
Recommendations. Secure as many
as you can from current and past
Coaching: Include executive contacts
education and stop listing your high RECOMMENDATIONS
school no matter how old you are
Coaching. Give direction and tell your
recommenders what to say about you
Please pass this blueprint on to help build better social
MarketingThink.com | Social Media & Marketing Coaching Blog
MarketingThink media messaging throughout the world!
Reach me @GerryMoran with any questions!

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Helping You Survive In A Social & Digital World
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