K-12, Branding, Leadership

1. PERSONAL BRANDING FOR
EDUCATORS
Dr. Mary Ann Pearson, APR
Chair of Arts and Science California Baptist University
Online and Professional Studies- Professor of Public
Relations

2. GOALS/OBJECTIVES
• To provide an understanding of the value and importance of personal
branding and to provide basic skills in communicating a personal brand
for educators and students.
• To provide information on the importance of helping students to
discover their qualities, strengths and talents by using research including
research on generational poverty, servant and transformational
leadership principles.
Water is the lifeblood of our bodies, our economy our nation and well being... Stephen Jo

3. PERSONAL BRANDING
• What is personal branding and how can implementing this into
classroom instruction help build student’s confidence?

4. WHAT IS A PERSONAL BRAND?
A Brand of You…
Tom Peters published on this topic in his 1997 Fast Company Article called A
Brand Called You.
The essence of Mr. Peters message is that you are in charge of your brand.
The following slides explain a few steps that help with establishing a brand.
http://www.fastcompany.com/magazine/10/brandyou.html

5. PRODUCTS HAVE BRANDS
•Starbuck’shasaproduct
andalogo…

6. BUT THE STARBUCK’S EXPERIENCE
REPRESENTS THE BRAND.
Image Credit: Starbucks

7. YOUR BRAND
Image credit:
http://www.melbourneresumes.com.au/services/personal-branding/

8. BRAND YOU
Image Credit: https://www.linkedin.com/pulse/why-personal-branding-essential-
growing-your-business-scott-cook

9. HOW TO DEFINE YOUR BRAND
Image Credit Upcity.com

10. WE HAVE KNOWLEDGE, EXPERTISE AND
TALENT…

11. First step to creating a strong personal brand is knowing
who you are. Take some time to think about how you want
people to see you and what you want to be known for.
Make a list of what you do and do not want to be known
about you, mark the important things and keep it at the
forefront of your entire strategy moving forward. A
helpful tip is to think about it as what people would say
about you.
Define who you are

12. Now that you know what you are, you need to know what
you want to talk about. Add to your list the things that
you know quite a bit about, the things that you are
interested in and the things you want to learn more about.
When making your lists, pick out the most important items
at the core of who you are and fill in the rest with the
secondary things you are interested in. Your personal
brand should reflect who you are as a whole person.
Carve out your niche

13. Take a good look at what you want people to know about
you and think about how you’re going to present what
you know. Social media is a pretty obvious choice, but
how and what are you going to present? Will you share
posts from your own blog? Examples of work you keep on
your website? Guest posts you have written elsewhere?
Looks like you’ve got some other work to do!
Whichever items you and methods you choose to use,
make sure you have all the tools you need to get started
before you actually start.
Fill your tool box

14. You have decided on what you want your personal brand
to reflect, what you are going to say, how you are going to
say it and where. Now it is time for you to stand up on
your mountaintop and shout it. Join some Twitter chats,
share your insight and your posts, and get out there in
front of people who are interested in what you have to
share.
What methods and tools do you use to maintain your
personal brand?
Shout it from your mountaintop

15. HOW DO OTHERS LEARN ABOUT OUR
QUALITIES?
• In the past we…
• Reached people through traditional means including working together,
researching and writing papers, presenting at conferences and working
collaboratively through professional organizations and associations.

16. THINK ABOUT THE KIND OF RELATIONSHIP YOU
HAVE WITH COLLEAGUES OR ASSOCIATES WHO
REALLY KNOW YOU…
• How did they get to know you?
• Was it by spending hours together chatting, collaborating and working on
projects?
• Did you go through some challenging times together?
• Have you passed through various stages of life together, witnessing
significant events?
• ALL OF THIS IS POSSIBLE THROUGH SOCIAL MEDIA-THE RELATIONSHIPS
ARE REAL.

17. HOW DO WE ACCOMPLISH THIS?
• By creating a web presence on social media sites like Twitter, Facebook
and Linked In and by blogging and maintaining a website—it is possible
to keep up with family, friends, business and academic associates.

18. LINKED IN, TWITTER, FACEBOOK

19. TEACHER’S BRANDS- THEY CAN BE BUILT
THROUGH BLOGS, REPUTATION AND
PASSION
• BLOGS and Linked In
• http://rd-busybees.blogspot.com/
• http://iteach2nd.blogspot.com/
• http://www.thenerdyteacher.com/
• http://profpearson.blogspot.com/2017/07/summer-reflections.html
• https://www.linkedin.com/in/mary-ann-pearson-ed-d-apr-0280484/

20. STUDENTS-ELEMENTARY
• Students are encourage to reflect and most know what they are good at
and what they would like to be known for.
• A lesson where students learn about personal branding and work
collaboratively to understand strengths, weaknesses and what they are
known for.
• Students can prepare and present personal branding projects.
• http://paulnorth.weebly.com/uploads/2/2/5/4/22547888/one_of_my_str
engths_writing_model.jpg

21. PBIS AND A PERSONAL BRAND
• PBIS
• Positive Behavioral Interventions and Support
• Respect Yourself, Respect Others, and Respect Property
• Be Safe, Be Responsible, Be Respectful
• Respect Relationships and Respect Responsibilities
• Elementary students begin to think about who they are and who they
want to be.
• Character education including demonstrating concern for our precious
natural environmental resources including water is important and can be
a part of the brand.

22. PBIS AND A PERSONAL BRAND
• Students can integrate some of the important tenants of PBIS, Scouting,
Sports,
• Church and Community Organizations into their personal brand.
• Water conversation and a healthy respect of the environment and
natural resources can definitely be included.
• Starting to build a personal brand that shows this type of thinking is
advantageous for students.

23. STUDENTS-HIGH SCHOOL
• https://www.slideshare.net/bettyhakes/personal-brand-building-for-hs-
students
• High school students who understand and perfect a personal brand gain
confidence which can help them in the college application and interview
process.
• The confidence gained by understanding ones’ self is incredible.
• https://www.marsdd.com/wp-content/uploads/2014/12/Personal-
Branding-updated-Dec-1-2014.pdf

24. STUDENTS-UNIVERSITY
• Students evolve while in college and their brands will change as well.
Understanding who they are in terms of a personal brand is useful,
clarifying and motivating.
• In Public Relations courses we require personal branding and an
evolution can be observed as students evolve and change.
• Example

25. JENNY MINER BUCHOLZ

26. SHAYNA MORENO

27. BLOG

28. HOW CAN SOCIAL MEDIA HELP WITH
ESTABLISHING A BRAND?
• Social media monitoring, participation, now among 6 most common (core)
functions…and growing fast.
• According to USC Gap Study
http://annenberg.usc.edu/ResearchCenters/Strategic%20Communication%20a
nd%20Public%20Relations%20Center.aspx/

29. PERSONAL BRAND AND SCHOLARSHIPS
• Many universities offer scholarships to incoming students. Some are
based on grades and others weigh heavily on community involvement.
• Showing how unique you are is important.
• Strengths and talents should be highlighted in a creative way.
• Scholarships are often based on areas of interest—crucial to show who
you are and what you are interested in.

30. SERVANT LEADERSHIP- GREENLEAF
• “The servant-leader is servant first… It begins with the natural feeling
that one wants to serve, to serve first. Then conscious choice brings one
to aspire to lead. That person is sharply different from one who is leader
first, perhaps because of the need to assuage an unusual power drive or
to acquire material possessions…The leader-first and the servant-first are
two extreme types. Between them there are shadings and blends that
are part of the infinite variety of human nature.”
-Robert K. Greenleaf
• James Hunter – Great Book called “The Servant”
• https://www.slideshare.net/happysammy/the-servant

31. TRANSFORMATIONAL LEADERSHIP
• Burns
• James MacGregor Burns (1978)
• He first introduced the concept of transforming leadership in his
descriptive research on political leaders, but this term is now used in
organizational psychology as well. According to Burns, transforming
leadership is a process in which "leaders and followers help each other
to advance to a higher level of morale and motivation".

32. RUBY PAYNE- GENERATIONAL POVERTY
• Generational Poverty
• Generational Poverty- The driving forces for decision-making are
survival, relationships, and entertainment.
• Middle Class- The driving forces for decision-making are work and
achievement.
• Wealth-The driving forces for decision-making are social, financial, and
political connections.

33. • Name: Mary Ann Pearson________________
• What three or four keywords describe your essential qualities quickly and clearly
• Servant and transformation leader, mentor, effective communicator and public
relations practitioner.
• What is your essence factor, the core of who you are? “I know I am in my element
when I am coaching and mentoring.”
• What is your authority factor, the knowledge that you hold and the skills that you
possess? “People recognize my expertise in mentoring and public relations”
• What is your superstar factor, the qualities that set you apart? (This factor is how
you get things done or what you’re known for.) “People comment on my ability to
motivate and inspire teams”
•
• To help you get started writing your statement, use this fill-in-the-blanks template.
Don’t be constrained by this language; simply use it as a starting point.
• I use my servant/ transformational leadership and knowledge of public relations to
inspire and motivate teams.

34. NOTHING IS SOFTER OR MORE FLEXIBLE
THAN WATER,
YET NOTHING CAN RESIST IT.
- LAO TZU

35. REVIEW OF OBJECTIVES
• Did we provide an understanding of the value and importance of
personal branding an basic skills in communicating a personal brand for
educators and students?
• Did we provide information on the importance of helping students to
discover their qualities, strengths and talents by using research including
research on generational poverty, servant and transformational
leadership principles.
• Additional questions? mpearson@calbaptist.edu

36. REFERENCES
• http://annenberg.usc.edu/ResearchCenters/Strategic%20Communicatio
n%20and%20Public%20Relations%20Center.aspx/
• http://www.leadership-central.com/burns-transformational-leadership-
theory.html#axzz4oSQNdJKw
• http://www.fastcompany.com/magazine/10/brandyou.html
• https://www.greenleaf.org/research-scholars/
• http://paulnorth.weebly.com/uploads/2/2/5/4/22547888/one_of_my_str
engths_writing_model.jpg
• http://www.pbis.org/
• Pearson, M. (2010). A phenomenological study of journalism students'
perception of their educational experiences. Riverside, CA.

37. REFERENCES
• http://www.usatoday.com/money/advertising/story/2012-05-
03/naming-the-next-generation/54737518/1
• http://mashable.com/2009/11/13/social-media-book-review/
• http://www.chrisbrogan.com/20-free-ebooks-about-social-media/