Circa 1986, Pocholo Gonzales established CreatiVoices Productions as a voice acting studio. Over the following decades, he developed successful branding strategies that established himself and CreatiVoices as the top experts in voice acting and dubbing in the Philippines. This included building relationships with top clients in media, appearing on radio and TV, and establishing the Society of Young Voice Artists of the Philippines to develop new talent. His personal brand and mission of "The greatest ability is availability" helped him achieve recognition as the number one voice talent in the Philippines on Google.
A practical guide for running an effective brand workshop with a company. From the marketing consultancy, ISSUE89, this presentation includes links to a branding packet and presentation for use in the actual session. See more at http://issue89.com/
With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with confidence and certainty. When you have brand clarity and know exactly who you are selling to, what you need to say, and how to communicate the important details, your sales marketing efforts will become less stressful and more enjoyable.
In this hands-on workshop session, we'll cover what a brand is, the difference between a brand and branding, the difference between branding and marketing, why brand clarity matters, building your reputation, creating an ideal client persona, using emotional brand triggers, creating benefit/risk statements for your marketing, and crafting a powerful brand marketing message.
(Slides used for a 2 hour hands-on branding workshop.)
A practical guide for running an effective brand workshop with a company. From the marketing consultancy, ISSUE89, this presentation includes links to a branding packet and presentation for use in the actual session. See more at http://issue89.com/
With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with confidence and certainty. When you have brand clarity and know exactly who you are selling to, what you need to say, and how to communicate the important details, your sales marketing efforts will become less stressful and more enjoyable.
In this hands-on workshop session, we'll cover what a brand is, the difference between a brand and branding, the difference between branding and marketing, why brand clarity matters, building your reputation, creating an ideal client persona, using emotional brand triggers, creating benefit/risk statements for your marketing, and crafting a powerful brand marketing message.
(Slides used for a 2 hour hands-on branding workshop.)
The Brand Strategy & Foundation deck I prepared for a real client of mine, Heirloom. Based on the results of our Brand Workshop, I created this deck. To follow the full branding process, please visit http://www.issue89.com/
6 Steps to Building Your Professional Brandsuzetteconway
In today's job market building a brand is a requirement, not an option. In this presentation I offer a 6 step approach to building your brand and also review some truths about branding and I layout some of the components of your brand, including how to build an online presence.
United Way Ground Floor Marketing Workshop: Brand Positioning for Social Ente...Aassia Haq
A 2.5 hour workshop given in Spring 2014 to the social enterprise startups & their leader entrepreneurs funded by the United Way Ground Floor program in Dallas.
The workshop helped them to demystify marketing science and measurably impact their brand messaging.
Developing strong brand strategies is hard, almost as hard as leading great workshops. Keeping people engaged and on task can be a challenge so I created this brainstorm worksheet for some of the workshops I've led. I have found it pretty helpful in guiding the conversation and making it more collaborative and interactive.
Thought I would share the love in case it proves useful to anyone else out there :)
Feel free to leave me comments or feedback on how to make it stronger or more effective.
A startup’s guide to brand strategy: 4 steps to bootstrap human-centered desi...Startupbootcamp
This workshop walks through 4 step by step methodologies based on design thinking principles for how to bootstrap customer insights and begin a brand strategy. Each step is illustrated by a concrete example of a brand and UX refresh conducted at Startupbootcamp Istanbul for Benimcep, a secure online-marketplace for people to buy and sell smartphones at a discount and under warranty. Presented in the final month of the accelerator, it serves as a gut-check for entrepreneurs to see how well they understand their target customers and if they built a brand experience based on that understanding.
Presented by: Megan Colgan is co-founder of The GO Project and a mentor and entrepreneur in residence at Startupbootcamp Istanbul 2014 helping with brand development, customer experience design and marketing strategy. (Find her @MegColgan)
Workshop Philosophy:
Empathy is the impetus of great design. Customer empathy—a fundamental understanding of a customer’s values, needs, perceptions and emotions—is at the core of designing a successful product, a successful user experience and it is at the core of designing a successful brand.
Studies like the Stengel 50 and an analysis by co:collective on Storydoing, prove that brands that connect to and deliver human value are more successful in acquiring customers, creating advocates, earning customer loyalty, and performing financially. Such success is rooted in authentic customer connection which requires digging much deeper than aesthetics and tactics. It requires talking to and understanding customers through constant feedback and iterative testing.
The Brand Strategy & Foundation deck I prepared for a real client of mine, Heirloom. Based on the results of our Brand Workshop, I created this deck. To follow the full branding process, please visit http://www.issue89.com/
6 Steps to Building Your Professional Brandsuzetteconway
In today's job market building a brand is a requirement, not an option. In this presentation I offer a 6 step approach to building your brand and also review some truths about branding and I layout some of the components of your brand, including how to build an online presence.
United Way Ground Floor Marketing Workshop: Brand Positioning for Social Ente...Aassia Haq
A 2.5 hour workshop given in Spring 2014 to the social enterprise startups & their leader entrepreneurs funded by the United Way Ground Floor program in Dallas.
The workshop helped them to demystify marketing science and measurably impact their brand messaging.
Developing strong brand strategies is hard, almost as hard as leading great workshops. Keeping people engaged and on task can be a challenge so I created this brainstorm worksheet for some of the workshops I've led. I have found it pretty helpful in guiding the conversation and making it more collaborative and interactive.
Thought I would share the love in case it proves useful to anyone else out there :)
Feel free to leave me comments or feedback on how to make it stronger or more effective.
A startup’s guide to brand strategy: 4 steps to bootstrap human-centered desi...Startupbootcamp
This workshop walks through 4 step by step methodologies based on design thinking principles for how to bootstrap customer insights and begin a brand strategy. Each step is illustrated by a concrete example of a brand and UX refresh conducted at Startupbootcamp Istanbul for Benimcep, a secure online-marketplace for people to buy and sell smartphones at a discount and under warranty. Presented in the final month of the accelerator, it serves as a gut-check for entrepreneurs to see how well they understand their target customers and if they built a brand experience based on that understanding.
Presented by: Megan Colgan is co-founder of The GO Project and a mentor and entrepreneur in residence at Startupbootcamp Istanbul 2014 helping with brand development, customer experience design and marketing strategy. (Find her @MegColgan)
Workshop Philosophy:
Empathy is the impetus of great design. Customer empathy—a fundamental understanding of a customer’s values, needs, perceptions and emotions—is at the core of designing a successful product, a successful user experience and it is at the core of designing a successful brand.
Studies like the Stengel 50 and an analysis by co:collective on Storydoing, prove that brands that connect to and deliver human value are more successful in acquiring customers, creating advocates, earning customer loyalty, and performing financially. Such success is rooted in authentic customer connection which requires digging much deeper than aesthetics and tactics. It requires talking to and understanding customers through constant feedback and iterative testing.
This slide gives a clear and simple explanation of what branding is and gives the reader a clearer perspective of what branding is and how basic brand management works
“A ‘brand’ is not a thing, a product, a company or an organization. A brand does not exist in the physical world – it is a mental construct. A brand can best be described as the sum total of all human experiences, perceptions and feelings about a particular thing, product or organization. Brands exist in the consciousness – of individuals and of the public.” – James R. Gregory, “Leveraging the Corporate Brand”
Content Scheduler - BEST Content Strategy .pptxAndy Lambert
The BEST Content Strategy
Jordan and I been creating social media content for business for many years, and we both the share the same mission to simplify the social media for small businesses.
So, we’ve decided to help out those that are time-poor and in need of a little inspiration.
We’ve created the BEST content strategy to give anyone a simple to follow structure to create a social media strategy.
The strategy is built around four ‘pillars’. (See these as the foundations, that all content is created on)
👋 Bond (Introduce and Engage)
🏫 Educate (Build trust through providing value)
💅 Showcase (Demonstrate your expertise)
📣 Tell (Define the action you want your followers to take)
On top of these ‘pillars’ we have ‘topics’. The topics give the outline for the post that you’ll create.
I designed this workshop to help nonprofits understand their brand and the opportunities for using it to fundraise and market. I explain the reasons why a tagline is more important than a logo and the ways in which a nonprofit can understand what its brand means to its donors and volunteers.
Collection of Articles about The VoiceMaster and his works on different newspapers and magazines.
Being the “VoiceMaster of the Philippines,” Pocholo is by far the most acknowledged and recognized voice artist in the country.
Veteran voice artist. Experienced radio broadcaster. Internationally-awarded youth advocate. Author. Highly sought-after motivational speaker and trainer. For 20 years, Pocholo's voice has not only been used to bring literally thousands of characters and brands to life, but more importantly, for inspiring, motivating and empowering his fellow Filipinos. With the voice being his passion and his life, Pocholo established the very first voice acting school in the country, Philippine Center for Voice Acting. He also founded Voice of the Youth Network - an organization that gives the youth a voice in broadcast media, and Voice Care Philippines - a training organization that teaches professional voice users about vocal health to save their voice and save their career.
As a motivational speaker, Pocholo has been invited to take on the podium more than 1,000 times here and abroad, speaking to students and professionals on topics such as voice acting, communication, personal branding, Guerrilla Marketing, understanding the youth, life and leadership principles, and youth empowerment and development.
Together with his training team, Pocholo has developed training programs for schools and organizations to promote organizational development, leadership training and team building.
A powerful new force engaging youth in national development, Voice of the Youth Network provides young people with:
inspiration to make a difference,
information to realize their potential,
involvement where their voice counts,
action opportunities where they translate their ideas into reality , and;
connection to a nationwide and worldwide community -- to take it national and global.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
25. Presentation Overview
What is branding?
Branding yourself
Why branding today?
Getting started: 7 steps for
building a brand
The importance of branding
26. What Do These Things Have
In Common?
The golden arches, the swoosh, and an apple icon?
These are all examples of brands
of McDonalds, Nike and Apple
computers
31. Branding
Because of branding, you likely
have certain images that comes to
mind when you think of these
products
A brand is a tool that is used in the
business world to describe all the
information or perceptions that are
connected with a product or
service.
32. What Do We Mean By Branding?
Branding is…
An image created in someone’s
mind
It’s both tangible and intangible
characteristics of a product or
service that make it unique
Products that are branded are
often chosen over similar products
because they somehow have a
perceived value of being ‘better’
33. Branding is not just for products
anymore…
Use branding concepts for yourself.
In this program you will learn how to
establish a career brand for
yourself, starting your own business
“You and Me, Inc.”
34. People Can Brand Themselves Too
Think about the way the following
people have branded themselves:
Michael Jordan
Kris Aquino
Manny Pacquiao
Various political leaders
Manny Villar
Loren Legarda
Chiz Escudero
Noynoy Aquino
36. Branding Yourself
Helps to define who you are/what
you are about (or why an employer
should hire you)
Branding yourself is a way of
associating great value with a
product (the product being you)
• Branding yourself is not about
getting an employer to choose
you over your competition.
• It is about getting the employer to
see you as the only solution to
their problem
37. Getting Started:
7 Steps to Building your
Personal Brand
1. Self-reflection
2. Continuous Learning
3. Prepare marketing strategy
4. Build relationships
5. Prepare marketing pieces
6. Develop your pitch
7. Follow up
38. Step 1: Self-reflection
Before you start, you need to know
what you’re beginning with.
Self-reflection will help you identify
the tools you have and the areas
you need to improve.
39. Step 2: Continuous
Learning
It is imperative that you regularly
benchmark your skills against
others and develop a plan to keep
your skills on the cutting edge
Continuous learning is essential to
build your brand.
Add a Degree (majors/minors) or
certificate
Attend conferences and workshops
Spend time spent with a mentor
40. Step 3: Prepare Marketing
Strategy
•Mission statements are the backbone of a
company
•By creating a mission statement for
You and Me, Inc., you will have direction
for where you want your brand to go.
•Mission statements are short,
descriptive statements of the common
objective and focus of the organization.
•Keep your mission statement to no
more than two or three sentences, or
about 30 words.
41. Step 4: Build Relationships
network is defined as: group of
people who exchange information,
contacts, and experience for
professional or social purposes. (The
Oxford Dictionary)
Networking tips:
Word of mouth is powerful; what are
people saying about you?
Keep in good contact with your
network
Always make sure your network
knows of any recent successes
42.
43. Step 5: Prepare Marketing
Pieces
Your promotional pieces should
include:
Cover Letter
Resume
Personal References
Consider how you will incorporate
your mission/vision into your
promotional pieces
Consider how you will distribute
these pieces
Job search engines
Distribute to family and friends
Directly apply to an organization
44. Step 6: Develop your pitch
A formal interview is your opportunity to
pitch your brand: You and Me, Inc.
Tips:
Practice makes perfect (take advantage of the
Mock Interview program)
Dress appropriately and professionally
Prepare (research the company and reflect on
your skills and abilities)
Don’t be too modest (you’re selling your
product and you don’t want to sell yourself
short)
Consider how you will incorporate your
personal mission/vision statements into the
conversation
45. Step 7: Follow up
Good follow-up communication will
assist in creating a positive
association with your brand
Return employers’ calls immediately
(establishes trust)
Respond to all requests (shows
responsibility)
Write a thank you note after interview
(associates courtesy with your work)
Write acceptance/decline letter upon
accepting a job
Keep in touch with your network
46. Let’s Review:
7 Steps to Building your
Personal Brand
1. Self-reflection
2. Continuous Learning
3. Prepare marketing strategy
4. Build relationships
5. Prepare marketing pieces
6. Develop your pitch
7. Follow up