Personal branding involves defining who you are, what you do, and how you do it in order to stand out from others. It is important for becoming an expert in your field, advancing your career, and building your professional network. To effectively build your personal brand, you need to increase your brand's visibility through social media by creating targeted, high-quality content that cuts through the noise and resonates with your target audience across multiple online channels. The strength of your personal brand depends on factors such as the size and engagement of your social network as well as your reputation.

1. Branding Yourself in a Noisy World Sandy Blanquera , Principal, Social Boomerang Founder, Awesome Women in Business Founder, TechLife

2. What is personal branding? Who you are, what you do and how you do it Self-packaged & self defined Donald Trump has a well-defined personal brand Why is it important? Become an expert Build your career Build your network

3. A decade of personal branding From the blog of Dan Schwabel, branding expert

4. “ For most branding campaigns, the first step is visibility. If you're General Motors, that usually means a full flight of TV and print ads designed to get billions of "impressions" of your brand in front of the consuming public. If you're brand You, you've got the same need for visibility.” Tom Peters Your brand visibility = many impressions

5. Accidental Branding… I will always cherish the positive initial misconceptions I had about you .

6. The basic equation Power of personal brand = Function of (Social Capital, Signal to noise ratio, Channel selection)

7. Don’t go Bowling Alone

8. Social Capital = Community Strength + Network Cohesiveness + Intensity of Engagement + Brand reputation

9. Community Strength + Actively network using social media Actively network offline Look for shared values/interests 2 way exchange Hone networking skills Use multiple connection strategies

10. Network Cohesiveness + Connect with same people on multiple sites Have consistent contact Add value; give more than you get Connect resources to each other

11. Intensity of Engagement + Connect often Look for reasons to connect Add energy to conversations immediately Ask questions – be interested

12. Brand reputation Have a targeted focus for brand Proliferate your brand Be distinctive Be transparent Get feedback and redefine Don’t get stuck on one negative event Manage issues openly and quickly Work with a mentor

13. What is your signal to noise ratio?

14. Signal-to-Noise Ratio The ratio of your signal’s power to the noise power corrupting and interrupting your signal.

15. Social media inundates us with data. Your signal has to penetrate the noise Create a targeted audience Make your message something people will choose to listen to Higher endorsements = greater success Work the channels to find best demographics and speed to connect Connect with your audience many ways = personal, business, shared cause or value Repetitive messaging Messaging at best times

16. Channel Characteristics Twitter growth from 664% to 1,382% Population: twitter 7 million facebook 13.4 million facebook 66 million Twitter has highest “immediacy”, then facebook, and linkedin lowest

17. Channel characteristics

18. Channel considerations WWW Reach Size of population Demographics Growth and adoption rates Nature of interaction

19. In 1994 Time Magazine explained… “ The Internet will never go mainstream.”

20. Personal branding has been called a fad, but 12 years later, personal branding is growing stronger with the advent of social media. Personal branding is more important than ever. Ben and Sandy Blanquera