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Inbound Marketing
For Real Estate

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● Inbound marketing is a done through
eBooks, Videos, Blogs, SEO,
Newsletters, Whitepapers, and much
more!
● Instead of advertisements, content-rich
websites tend to drive more traffic
● Real Estate buyers prefer brands which
enlighten them instead of those who
focus only on selling
● Blogs are significant to get valuable
inbound links
Inbound Marketing

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Why Inbound Marketing acts as an Essential for Real Estate?
● Through Inbound marketing
tools, real estate companies have
higher accessibility
● Prospects are directed to your
site through search engines and
social media, therefore
performing a proper SEO and
content structuring is essential

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Publishing

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● Writing posts in your blog should
be message and content focused
● Make sure that the blog keeps
you as the local expert in your
targeted area
● Clients will trust you if your blogs
are relevant
● Helps drive more traffic towards
your website
Blogging

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Emails
● Most of the people unintentionally
sign up to spam mail
● Users ignore the spam mail
● The basic method to write email is to
provide content-rich and tailored
emails which fit users’ needs
● Consistent mails are recommended

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eBooks
● eBooks usage is ever growing
● eBooks can be easily integrated into
landing pages
● eBooks helps in branding
● eBooks provide information through
graphics
● Keep the information well formatted
by numbering the content

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Webinars and Videos
• Audio visual mediums work wonders in
terms of conveying the message
• Webinars and Videos are great tools for
generating inbound leads
• While webinars help in capturing live
audience, videos help in ensuring your
hard work put during executing a webinar
is converted into a permanent video
• Later, these videos can be promoted
using sites like YouTube, Vimeo, etc.
• These video embed codes can be used on
your own website to increase the average
duration of visitors

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Promote

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● Social media is your #1 salesman
● Information gets shared with hundreds of
thousand of users
● If you are not making use of social media
you might be missing out on clients
● Social Media is the perfect way of
identifying customer behaviour pattern
● 74% users rely on social media which
affects their purchasing decision
Social Media

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Capture

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● Landing page is the main page of your
website to capture qualified leads
● It is used to accomplish the information
through lead capture form
● The aim of landing page is to bring or
generate new and potential buyers
● Landing pages provide you with a great
way of extracting user details
● By getting the contact information you
can build relationships with fresh leads
Landing Pages

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Elements of Good Landing Pages
● Information: Give the information
which is useful for client and why
your choice is best?
● Offer: You may need to give various
offers so users are attracted
● Form: Use relevant and precise forms
● CTA: Effective Call-To-Action buttons
helps convert traffic to leads, hence
make them clear and clickable

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Nurture

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Fast Follow-Up
● Lead conversion is 21 times more
likely if customer is contacted within
5 minutes
● Speed is essential for conversion in
any industry
● There should be proper way for
messaging
● Just because if once customer has
no interest to buy at the current
situation you must not ignore the
future aspect of that lead

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Consistency and Message
● Customize your messages
● Don’t give up on cold-leads as
they might become potential
buyers in the future
● Monthly newsletters plays an
important role in keeping touch of
your clients

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Closure

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Share Success Stories
● Customers like to check
reviews and success stories
before investing
● Helps in enhancing customer
relationships
● Indirectly helps generating
more traffic

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Testimonials
● Real testimonials affect the customers
probability of buying or selling
● The feedback from the clients happen
only when…
○ Ask the relevant questions
○ Ask for a online reviews

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Analytics

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Perform a thorough Analysis
● Analytics is very important part
in SEO
● Analytics provide monitoring
tools which can improve your
site ranking based on what
actions you take next

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Generate Reports
● Reports play an important role in
modifying key areas of your site
● For example:
○ Your worst performing pages
○ Leads
○ Branding growth
○ Overall site traffic

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OmnePresent Services

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Contact Us
info@omnepresent.com
www.omnepresent.com