Eight lessons shared on using digital marketing for real estate brokers. As shared by Maita Siquijor, a full-time, licensed broker of Architerra Manila Properties, digital marketer, and advocate of using IT to professionalize the Philippine real estate service industry.
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Digital Marketing to Millions: A Real Estate Agent's Story
1. Digital Marketing To Millions: A Real Estate Agent’s Story Internet Marketing for Real Estate Agents, Developers & Investors (IM-READI) Conference October 14, 2011, Dusit Hotel, Makati City Maita Herce Siquijor President, Architerra Manila Properties [email_address] www.architerra.org
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4. Speaker Background Education: **Master in Education (M Ed) in E-learning, Sheffield University, UK (2007) Thesis title: “Evaluating Learner Support for Workplace E-learning: A Case Study of Drivers of Learner Motivation and Satisfaction in the Philippine Global Trade E-learning Program”* **BS Management, Ateneo de Manila University (1999) **Merit Freshman Scholar Awardee **MBA units, Dela Salle University Graduate School of Business (1993) **MBA units, University of the Philippines (1992) *Reference: http://star.shef.ac.uk/TalisPrism/?newsession=true&rid=1483151894
5. Speaker Background Seminars and Related Interests: **Real Estate Consultants’ Review, RESTATUD, PAREB Headquarters, Philippines (ongoing) **Maven Secrets Internet Marketing Program, conducted at the Asian Institute of Management **Web and database programming courses in National University of Singapore (NUS), Nanyang Technological University (NTU) and Macromedia, Singapore **Courses in web design, online stores development, e-learning and web programming at Philippine Center for Creative Imaging (PCCI); database and programming courses at NIIT Philippines (a subsidiary of NIIT India)
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8. The Challenge As buyers search among online listed properties and agents, how do you stand out and get chosen?
11. Facebook Demographics Total Facebook Users:26 488 600 Position in the list: 7 Penetration of population:26.52% Penetration of online population: 89.19%
47. Facebook Since June 2006, ComScore Media Matrix reported a 113% rise in Facebook VISITORS > 35 yrs old. (from “Web Marketing for Small Businesses (Diamond, 2008)”
60. References Facebook statistics-- http://www.socialbakers.com/facebook-statistics/philippines NAR 2010 Profile of Homebuyers and Sellers—http://www.realtor.org Internet World and Facebook Statistics--http://www.internetworldstats.com/stats3.htm#asia
62. References Blogsites, Social Media, and Photosharing Sites: http://www.wordpress.org http://www.blogger.com http://www.multiply.com http://www.tumblr.com http://www.LinkedIn.com http://www.Flickr.com http://Picasaweb.Google.com http://www.slideshare.net
63. References Blogsites, Social Media, and Photosharing Sites: http://www.foursquare.com http://www.facebook.com http://www.joomla.com http://www.youTube.com http://www.vimeo.com http://www.ning.com
Editor's Notes
Strengthens your online voice
Tell Me: What there is different from what we experience as brokers on the field? NOTHING. But the difference is: MAKE IT EASY FOR THEM TO KNOW IT ONLINE.
A detailed profile of the buyer you hope to persuade to choose your properties, services or solutions. Focuses you on the goals your customers have in availing of your services, or the properties
Do you have a profile that says these?
For those who have sites, take a look on what you have.
Logos:
Rich media: Tackles multiple-intelligences in a situation where you don’t know the clients media viewing preference online.
How much cost to hire one? How much cost to do it your self? Opportunity loss What does the site require? Do you need to go pro, or study more? What type of personnel can maintain your site? What will he do? What’s your basis of Return on Investment? What are your SEM goals? Define them, to gauge success of your campaign.
Brand Your Site Brand Your Name
Choice of Web Presence Advantages Disadvantages Websites Prime web property; exclusive content solely for your site. Needs a programmer, unless you are good with coding; needs an extra person to regularly maintain the site elements/content; not intuitive; requires paid hosting Classified Ads Page Sites Immediately visible; built in optimization elements for the classified ads site; zero or minimal investment required; may come out in top of SERPs if you are one fo the first to use the keyword category You compete with a market of other sellers/agents in the same category; harder to stand out; format of site is not flexible Blogs Content Management System (CMS); intuitive to use; free tools; own subdomain available, or primary domain/URL name can be pointed to your site for a minimal fee; flexible, professional looking layouts available; internal database is already automaticallyi indexed, updated and stored in the CMS Requires effort for the author to populate with content on regular basis; need to do active SEO or paid search to get found in results; more complicated blogs require hosting & customization--good for those who are inclined to programming, not good for those who need to get paid help Social Networking Sites (Facebook, LinkedIn, Multiply, Tumblr) Instant launch into social networking; market is there; distilled, trusted network visible only to those whom you know--great referral system that works for sales; engaging; invites interaction good for customer relationship management, credibility building; and archiving of discussions Since it's a social set-up, you may end up jading 'friends' that you're only out there to sell to them! No primary domain registration; depends on an external site for you to showcase more content, unless you know how to customize applications (apps) for FB;
Benefits: Interactive, immediate, low tech requirement, increased exposure to search engines Disadvantages: Needs commitment to writing blogposts; original content best. Lifted content has to be cited and modified so as not to be considered as duplicate content lest you be penalized.
Exclusively for the use of PAREB Real Estate Brokers
Exclusively for the use of PAREB Real Estate Brokers
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Choose Your Platform—Choose Your Soapbox!
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