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Expanding Engagement & Inspiring Action with Your Next Product Launch Webinar

[On Demand Webinar] Expanding Engagement & Inspiring Action with Your Next Product Launch discusses:

-A comprehensive approach for a product launch
-Strategic planning, story creation, content & tools, adoption & retention
-Accurate measurement of product launch campaigns

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Expanding Engagement & Inspiring Action with Your Next Product Launch Webinar

  1. 1. #productlaunch Eva Rohrmann, PR Newswire Jessica Stark, The STARK Group Jono Waks, Jono Productions
  2. 2. #productlaunch @PRNEWSWIRE @CNWGROUP Jessica Stark Principal The STARK Group Jono Waks Principal & Lead Publicist Jono Productions SPEAKERS
  3. 3. #productlaunch @PRNEWSWIRE @CNWGROUP AGILITY: MULTI-CHANNEL PRODUCT LAUNCH Four Dimensions: - Strategic Planning - Positioning & Story - Content & Programs - Adoption & Retention
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  6. 6. #productlaunch @PRNEWSWIRE @CNWGROUP CLICK HERE TO VIEW THE ON DEMAND RECORDING
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  16. 16. #productlaunch @PRNEWSWIRE @CNWGROUP PRODUCT LAUNCH 101 Jono Waks Jono Productions, Inc.
  17. 17. #productlaunch @PRNEWSWIRE @CNWGROUP LINING UP THE DUCKS Getting your ducks in a row before you start outreach is extremely important. Ask yourself the following: • Why should a journalist care? • How do you get the journalist to notice? • Fact sheet or Press Release? • What’s the Follow Up Plan?
  18. 18. #productlaunch @PRNEWSWIRE @CNWGROUP WHY SHOULD A JOURNALIST CARE? • Journalists are overworked and underpaid and need to know information quickly and concisely. • It’s vital to create succinct talking points discussing why this product is noteworthy and why they should care. • Is your product appropriate for this journalist or outlet? Be sure to do your homework.
  19. 19. #productlaunch @PRNEWSWIRE @CNWGROUP HOW TO GET NOTICED • Did you know most consumer product editors get hundreds of products sent to them each month? • Product distribution: An example of a “Creative Mailer” is the fruit basket recently sent on behalf of Mighty Handle and the Black Boot Christmas stocking sent by Boot Rescue to NYC based editors • Did you include a personal note? It’s important journalists know there’s a human attached to this product.
  20. 20. #productlaunch @PRNEWSWIRE @CNWGROUP FACT SHEET OR PRESS RELEASE • Did you know that consumer product journalists 300 emails a day? Yes, I made that number up but it’s pretty accurate. • When there is a “news” element to a launch a press release is called for – services like PR NEWSWIRE offer targeted lists where the right type of journalist will see your product news. • When targeting a specific journalist a fact sheet is a better option as most are only going to skim a note – including links and attached information is better than a long and involved first contact.
  21. 21. #productlaunch @PRNEWSWIRE @CNWGROUP THE FOLLOW UP • Competition is fierce and cluttered so it’s important to follow up. • Truth be told there is a fine line between follow up and being a nudge (or worse). • Often editors do not know how much room they have until advertising sales releases unsold pages so decisions are often made last minute. • Know thy editor – some would rather be called while others view the phone as the enemy.
  22. 22. #productlaunch @PRNEWSWIRE @CNWGROUP Jessica Stark Principal The STARK Group Jono Waks Principal & Lead Publicist Jono Productions QUESTIONS?
  23. 23. FOR INFORMATION ABOUT OUR SERVICES, CALL: US: (888) 776-0942 CANADA: (877) 269-7890

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