As most of you know the marketing playbook is badly broken. Technology is systematically screening out spam and cold calls yet they remain the primary uses of marketing funds at mid-market companies.
2 MIN | 47 MIN This is Leroy, he is my mascot, this kid shows up on the internet more than cat video’s I like to put him in my cheerleader presentation because he makes me smile – every time – he closes out and leaves my audience happier than a pothead in Colorado
Welcome to the Inbound Revolution - INBOUND 2015 2 4 F
INBOUND15 1. Started as a
tiny idea and grew quickly 2. Driven by a philosophy and ideology of human control 3. Spread like toe fungus at the YMCA – large scale growth 4. Data backed results lead to more widespread usage 5. Mainstream acceptance What do we mean when we say Revolution?
INBOUND15 86% skip TV ads
91% unsubscribe from email 200M on the Do Not Call list 44% of direct mail is never opened BROKEN. THE OLD MARKETING PLAYBOOK IS
Analyze, Analyze, Analyze • Track
weekly analytics • Define where traffic is coming from • Understand where leads and customers are generated • See which pages generate the most traffic and leads • Identify which social media posts and channels are most beneficial • Optimize your marketing efforts
INBOUND15 1. Get the data
and the facts 2. Download the Convincing your CFO on Inbound eBook 3. Bear hug your SVP of Sales or CRO 4. Pull Competitive Information & Showcase the curve 5. Move from EXPENSE to CUSTOMER ACQUISITION Your 2016 Bigger Budget Checklist