As my company grew, I faced the dilemma eventually faced by every startup: how to remain authentic. You don’t have to be small to be authentic. You do need to know what you stand for, understand who your customers are and what your brand means to them, and keep that knowledge at the center of every interaction between customers and your brand. Join this session for an inspiring account on how to keep your business authentic at scale. Andrew will share his story of how he remained authentic over the past 15 years and his four guiding principles (embrace fear, no fakes, be weird and have swagger).

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YOU DON’T HAVE TO BE
SMALL TO BE
AUTHENTIC.
How to Keep Your
Business Authentic at Scale
Andrew Reid, Founder, VISION CRITICAL

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RECOGNIZE
OPPORTUNITY
Founded in 2000
First Insight Community 2002
>$100M Revenue
700 employees worldwide
Pure play SAAS company

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UNCOVER A UNIFIED SENSE
OF PURPOSE

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STRATEGY WITHOUT
CULTURE IS POWERLESS,
AND CULTURE WITHOUT
STRATEGY IS AIMLESS

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EMBRACE FEAR

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DON’T FAKE IT

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BE WEI D

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GET SOME SWAGGER

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PEOPLE MATTER
Your employees are the key to
authenticity

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PARK YOUR EGO

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MASTERY

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AUTONOMY

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SENSE OF PURPOSE

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AUTHENTICITY IS NOT
CREATED. IT IS REVEALED.

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THANK YOU.