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Not So Spooky Marketing Strategies

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The most haunting part of Halloween for marketers isn’t the ghosts. The scariest part is knowing how to target new customers and increase sales before the new year. As exciting as the holiday season is, it’s also the busiest and, you know what that means social media and digital marketers. It’s that much more important your brand stands out against your competitors when attention of the same audience is up for grabs. That’s why Tonies and Persephone Social join us live to discuss how your social media marketing strategy can channel success (and not spirits) during this upcoming holiday season.

In this webinar we are dived into:

- North American and European holiday marketing strategies
- How to get a competitive edge on social media from October to January
- Beating the holiday rush with strategic content planning

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Not So Spooky Marketing Strategies

  1. 1. Not So Spooky Marketing Strategies #FalconEd #growwithsocial
  2. 2. Your Presenters. Nadesha Dietz Senior Marketing Manager Social Media Tonies Leora Novick Founder Persephone Social @tonies_de #FalconEd #growwithsocial @persephonesocial Marissa Nardi Community Marketing Coordinator Falcon.io @marissanardi
  3. 3. North American and European holiday marketing strategies How to get a competitive edge on social media from October to January Beating the holiday rush with strategic content planning Brand and agency holiday marketing perspectives Q&A Today’s Agenda.
  4. 4. (Housekeeping) rules help control the fun! - Monica Geller Recording & Slides Available on-demand and sent to you in tomorrow’s FUP e-mail. Questions Use the Q&A box to submit your questions for speakers. Chat Communicate with others by selecting “All panelists and attendees” before you send your message. Social Tag us across all socials using @FalconIO with the hashtags #FalconEd #growwithsocial and we’ll reshare. Survey We would love to get your feedback upon exiting the webinar. 1 2 3 4 5 6 Facebook Group Join “Grow With Social” to continue the conversation.
  5. 5. Cast your vote on-screen. Q: How far ahead do you start planning your holiday content?
  6. 6. MARKETING DURING THE HOLIDAYS Keeping social media seasonal and successful. PERSEPHONE SOCIA L FALCON.IO OCTOBER WEBINAR
  7. 7. STRATEGY ON E Let Your Content Speak To Your Season s © FALCON.IO / 2021 PERSEPHONE SOCIAL 7
  8. 8. 8 © FALCON.IO / 2021 PERSEPHONE SOCIAL STRATEGY ONE / BRANDED EXAMPLES
  9. 9. 9 © FALCON.IO / 2021 PERSEPHONE SOCIAL FALL @ THE KNICKERBOCKER HOTEL SUMMER @ THE KNICKERBOCKER HOTEL STRATEGY ONE / BRANDED EXAMPLES
  10. 10. STRATEGY TW O It’s A Marathon , Not A Sprin t © FALCON.IO / 2021 PERSEPHONE SOCIAL 10
  11. 11. 11 © FALCON.IO / 2021 PERSEPHONE SOCIAL 6 STRATEGY TWO / BRANDED EXAMPLES AUGUST 26 SEPTEMBER 4 SEPTEMBER 13
  12. 12. STRATEGY THRE E Timing Is Everythin g © FALCON.IO / 2021 PERSEPHONE SOCIAL 12
  13. 13. 13 © FALCON.IO / 2021 PERSEPHONE SOCIAL STRATEGY THREE / BRANDED EXAMPLES
  14. 14. STRATEGY FOU R Start a Conversatio n © FALCON.IO / 2021 PERSEPHONE SOCIAL 14
  15. 15. 15 © FALCON.IO / 2021 PERSEPHONE SOCIAL STRATEGY FOUR / BRANDED EXAMPLES
  16. 16. 16 © FALCON.IO / 2021 PERSEPHONE SOCIAL STRATEGY FOUR / BRANDED EXAMPLES
  17. 17. STRATEGY FIV E Tap Into The Power Of Man y © FALCON.IO / 2021 PERSEPHONE SOCIAL 17
  18. 18. 18 © FALCON.IO / 2021 PERSEPHONE SOCIAL STRATEGY FIVE / BRANDED EXAMPLES
  19. 19. Cast your vote on-screen. Q: Is Halloween an important part of your marketing strategy?
  20. 20. HOLIDAY MARKETING STRATEGIES Seasonal content that speaks to your audience.
  21. 21. tonies® 21 We are a toy company that started in Germany, Austria and Switzerland 5 years ago. Today Tonieboxes and Tonies are available not only in that countries but in the UK, Ireland, France and the US. Hello from tonies®
  22. 22. tonies® 22 Happy Halloween?
  23. 23. tonies® 23 Find the perfect holiday that fits brand and/or product. If it doesn’t feel right: Whatever fits your brand Don’t be afraid to skip it!
  24. 24. tonies® 24 It’s cosy time
  25. 25. tonies® 25 It does not always have to be a proper campaign. Adapt to the season Just feel the season and go with the flow!
  26. 26. tonies® 26 Christmas mood
  27. 27. tonies® - So much to say? - Want to give costumers the whole picture? Choose your Target Group and Focus 27 Focus is key!
  28. 28. tonies® 28 Want to cut through the noise? You costumer is expecting a certain kind of content? How about NOT giving them what they expect? Think different Focus is key! Do the unexpected!
  29. 29. tonies® Find the right channel for your message and target group. Spread the word and adapt 29 Adapt the asset, not the message!
  30. 30. @Falcon.io @PersephoneSocial @Tonies_de #FalconEd #growwithsocial
  31. 31. 1. Plan ahead 2. Give people incentives and timeframes 3. Amplify your voice through partnerships 4. Find and choose your target group 5. Don’t forget to focus 6. Do the unexpected do try this at home Key Takeaways.
  32. 32. October 26th - Das Ass im Ärmel: UGC Kampagnen (German) October 27th - 8 Things People Don't Tell You About Social Media (Australian) November 18th - So You Think You Can… UGC @Falcon.io #FalconEd #growwithsocial
  33. 33. @falconIO falcon.io welcome@falcon.io

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