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ONE TEAM, ONE GOAL
ALIGNING MARKETING & SALES
FOR
SUCCESSFUL SOCIAL SELLING
Content is Currency
Jill Rowley
Evangelist & S...
Meet the Modern Buyer
Digitally-driven Socially-connected
Mobile Empowered
@jill_rowley #SocialSelling
@jill_rowley #SocialSelling
@jill_rowley #SocialSelling
@jill_rowley #SocialSelling
@jill_rowley #SocialSelling
@jill_rowley #SocialSelling
@jill_rowley #SocialSelling
Social Selling
#KnowThyBuyer
Jill Rowley
Social Selling Evangelist
Modern Marketing Expert
Marketing Needs to Know More about
SALES
Sales Needs to Know More about
MARKETING
We all Need to Know More about our
CUSTO...
@jill_rowley #SocialSelling
@jill_rowley #SocialSelling
@jill_rowley #SocialSelling
Social Selling is using Social
Networks to do Research to be
Relevant to build Relationships t...
5 Pillars, Practices, Principles of
Social Selling
@jill_rowley #SocialSelling
Content is the Currency
of the Modern Sales Professional
@jill_rowley #SocialSelling
@jill_rowley #SocialSelling
The 411 on Content
@jill_rowley #SocialSelling
What I read, watch, listen to, & share
•People trust friends, family, and peers
•Personalization makes a big impression
•People prefer dialogues to monologues
•S...
@jill_rowley #SocialSelling
@jill_rowley #SocialSelling
@jill_rowley #SocialSelling
@jill_rowley #SocialSelling
@jill_rowley #SocialSelling
@jill_rowley #SocialSelling
@jill_rowley #SocialSelling
@jill_rowley #SocialSelling
@jill_rowley #SocialSelling
@jill_rowley #SocialSelling
@jill_rowley #SocialSelling
• Expose sales to relevant content assets they can use
• Make it fast & easy to find the content
• Collaborate with sales ...
The ABCs of Selling – Always Be Connecting
@jill_rowley | #SocialSelling
Jill Rowley - One Team, One Goal
Jill Rowley - One Team, One Goal
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Jill Rowley - One Team, One Goal

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In her session, Jill will share data that illustrates the benefits of aligning Sales and Marketing, the key elements required to effectively align Sales & Marketing teams, how salespeople can leverage content to visible and valuable to buyers, and the mindset, skillset and toolkit required to successfully find, relate, connect, engage and nurture modern buyers

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Jill Rowley - One Team, One Goal

  1. 1. ONE TEAM, ONE GOAL ALIGNING MARKETING & SALES FOR SUCCESSFUL SOCIAL SELLING Content is Currency Jill Rowley Evangelist & Startup Advisor #SocialSelling
  2. 2. Meet the Modern Buyer Digitally-driven Socially-connected Mobile Empowered @jill_rowley #SocialSelling
  3. 3. @jill_rowley #SocialSelling
  4. 4. @jill_rowley #SocialSelling
  5. 5. @jill_rowley #SocialSelling
  6. 6. @jill_rowley #SocialSelling
  7. 7. @jill_rowley #SocialSelling
  8. 8. @jill_rowley #SocialSelling
  9. 9. Social Selling #KnowThyBuyer Jill Rowley Social Selling Evangelist Modern Marketing Expert
  10. 10. Marketing Needs to Know More about SALES Sales Needs to Know More about MARKETING We all Need to Know More about our CUSTOMERS @jill_rowley #SocialSelling
  11. 11. @jill_rowley #SocialSelling
  12. 12. @jill_rowley #SocialSelling
  13. 13. @jill_rowley #SocialSelling Social Selling is using Social Networks to do Research to be Relevant to build Relationships that drive Revenue.
  14. 14. 5 Pillars, Practices, Principles of Social Selling @jill_rowley #SocialSelling
  15. 15. Content is the Currency of the Modern Sales Professional @jill_rowley #SocialSelling
  16. 16. @jill_rowley #SocialSelling
  17. 17. The 411 on Content @jill_rowley #SocialSelling
  18. 18. What I read, watch, listen to, & share
  19. 19. •People trust friends, family, and peers •Personalization makes a big impression •People prefer dialogues to monologues •Sales is the star of the show • Source: Forrester Research Four Simple Principles of Engagement @jill_rowley #SocialSelling
  20. 20. @jill_rowley #SocialSelling
  21. 21. @jill_rowley #SocialSelling
  22. 22. @jill_rowley #SocialSelling
  23. 23. @jill_rowley #SocialSelling
  24. 24. @jill_rowley #SocialSelling
  25. 25. @jill_rowley #SocialSelling
  26. 26. @jill_rowley #SocialSelling
  27. 27. @jill_rowley #SocialSelling
  28. 28. @jill_rowley #SocialSelling
  29. 29. @jill_rowley #SocialSelling
  30. 30. @jill_rowley #SocialSelling
  31. 31. • Expose sales to relevant content assets they can use • Make it fast & easy to find the content • Collaborate with sales on new content • Identify external sources of content & opportunities to curate it • Empower sales to engage with other people’s content “OPC” • TRAIN salespeople on how to socially SHARE content • Share metrics with sales regarding what content gets engagement • Celebrate and reward new behaviors Social Selling Content Takeaways @jill_rowley #SocialSelling
  32. 32. The ABCs of Selling – Always Be Connecting @jill_rowley | #SocialSelling

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