An overview of how social media is changing modern marketing, and how to use it.

1. The NEW
Sales Funnel
How social media and
content marketing can
improve prospecting and
sales conversion rates.
And 7 steps to get with it
The OLD way

2. What are we talking about?

3. How have things changed?

4. Why bother, when things are going so well?

5. Because the rest of the world is...

6. SME’s gaining customers via social Media?

7. % of customers who will buy from brands
they follow?

8. % of Facebook users likely to buy from
brands they follow?

9. W.I.I.F.M?
 Presence & positioning
 Expertise; “go to guy”
 Subscribers (Adviser Library)
 Effective; mostly “time” only
 Projects & Clients
How have I done?
 700+ Linked in contacts
 230 Twitter followers
 1200+ Tips, Traps & Trends
readers
 25% up on budgeted clients &
revenue
 9% under on budgeted expense
 Newsletter: 90% + Open rate,
 Over 40% click-through
 Average time on site 11 minutes
Call it successful so far.

10. Getting with the programme

11. Getting with the programme

12. Getting with the programme

13. Getting with the programme

14. Getting with the programme

15. Getting with the programme

16. Getting with the programme