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Inbound Marketing for Real Estate Agents

Real estate agents have a tremendous opportunity when it comes to Inbound Marketing. This is the ultimate guide. To learn more about how we help real estate agents and teams with Inbound Marketing visit

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Inbound Marketing for Real Estate Agents

  1. 1. Mastering Inbound Marketingfor Real Estate
  2. 2. What is Inbound Marketing?“Inbound marketing is advertising acompany through blogs, podcasts,video,eBooks, enewsletters, whitepapers,SEO, social media marketing, and otherforms of content marketing.Inbound marketing earns the attention ofcustomers, makes the company easy to befound and draws customers to the websiteby producing interesting content.”source: wikipedia
  3. 3. What is Outbound Marketing?“Buying attention, cold-calling, directpaper mail, radio, TV advertisements, salesflyers, spam, email marketing,telemarketing and traditional advertisingare considered outbound marketing.”source: wikipedia
  4. 4. What is Content Marketing?“Content marketing is any marketing format thatinvolves the creation and sharing of media andpublishing content in order to acquire customers.Content marketing is focused not on selling, but onsimply communicating with customers andprospects. The idea is to inspire business andloyalty from buyers by delivering "consistent,ongoing valuable information."source: wikipedia
  5. 5. Why Blog?“82% of marketers who blogon a daily basis acquired acustomer using theirblog.” (57% when blogging monthly)source: Hubspot
  6. 6. Why Blog?source: Hubspot
  7. 7. Why SEO?source: Hubspot
  8. 8. Why Social Media?source: Hubspot
  9. 9. Why Email Marketing?source: Hubspot
  10. 10. Why Inbound Marketing?source: Hubspot
  11. 11. Inbound Marketing Cyclesource: Hubspot
  12. 12. Keyword Research and
  13. 13. KeywordSelectionTips
  14. 14. Finding Keywords for Now.source: Keyword Tool
  15. 15. Finding Keywords for Later.source:
  16. 16. Advanced SEO and Keyword
  17. 17. source: SocialTriggers.comBlog Writing Best Practices 1 of 2
  18. 18. Blog Writing Best Practices 2 of 2source:
  19. 19. Social Media
  20. 20. The Golden Rule of Social Media“How can I help you?Not buy my shit."source: @GaryVee on #WaterCooler
  21. 21. Facebook, Facebook, Facebooksource:
  22. 22. 3 Facebook Inbound Marketing IdeasWrite on WallsPrivateChatPrivateMessage
  23. 23. source:, Google+ Matters
  24. 24. source: is for Listening
  25. 25. source: Socialnomics.netLinkedIn Works for Some Industries
  26. 26. Email
  27. 27. Autoresponders are a must!3 step welcome campaign for new leads:Monthly mass email campaign to all:vs.source: and
  28. 28. source: Mailchimp.comActionable Email Marketing Data
  29. 29. source: Contactually.comMerge Codes Matter
  30. 30. Website
  31. 31. source: Placester.comDesign, Conversion, Mobile Optimized
  32. 32. CRM and
  33. 33. source: FollowUpBoss.com3 Lead Follow Up Tips1. Call them quickly. Make sure your leads aregetting instant email, texts or calls. Treat like a 911call. ( Make sure they are in a system and everyone isclear exactly how all leads get treated.3. Review what happens to your leads weekly. Didthey all get called? All get emailed?
  34. 34. source: Contactually.comRelevancy is Critical to CRM Success
  35. 35. 4 Things a Great CRM Tells You1. Who2. When3. Why4. What
  36. 36. source: Google Analytics Key Metrics1. Unique visitors2. Page views per visitor3. Time on site4. New versus returning visitors5. Traffic sources (direct, referral, search)6. Keywords*bonus tip: set up a custom dashboard
  37. 37. source: Mixpanel.comAdvanced Behavioral Analytics
  38. 38. Mastering Inbound Marketingfor Real Estate AgentsRequest a Demo: