SlideShare a Scribd company logo
the evolution
of digital advertising
                   Hrabren Suknaic
                   Regional Manager Adriatics, Bulgaria,Romania
>1.6 billion
 people online worldwide



         48%
    EU households
    have broadband



        43%
  EU population use the
Internet almost every day
WHERE
ARE WE HEADING
Shift to Internet distribution
Example: TV – Some Figures



UK homes using online catch-up TV     Global unique users on YouTube
Source: OFCOM                         Source: Nielsen Net Ratings



  23% of internet homes                        330 Million

UK internet users using BBC iPlayer   New content uploaded on YouTube
Source: OFCOM



                15%                        20 hours/min
                                        1,200 TV stations/day
Mobile media comes of age
Some Figures



Smartphones sold worldwide in 1H09   Number of Mobile Apps available
Source: Gartner



          77 million                  >65,000 in iTunes
                                      >50,000 from GetJar
Worldwide mobile internet users      Number of Mobile Apps downloaded
Source:Juniper



    ~15% mobile users                 >1.5 bn from iTunes
                                      >0.5 bn from GetJar
Media gets personal




             Shared
             Viewing             Conversation




                       Content
                       Shaping
Once upon a time
Opening up of the content supply chain
THREE REQUIREMENTS FOR
SUCCESSFUL
 MARKETING
Authentically integrated
Fuelled by Creativity
Data-driven
YouTube Insights
"A great wind is blowing
and that gives you either imagination
           or a headache"
            Catherine the Great

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