This document summarizes mobile phone penetration trends in several countries in Central and Eastern Europe, the Middle East, and Africa (CEEMEA). It provides market share breakdowns for major mobile operators in countries like Kenya, Tanzania, Uganda, Ethiopia, Angola, Rwanda, Burundi, Zambia, and forecasts penetration rates in coming years. For example, it states that mobile penetration in Kenya and Tanzania is expected to surpass 100% by 2013. It also lists key trends like the growth of smartphones due to Android and the rise of location-based services and mobile payments.

1. Mobile Penetration in CEEMEA
region

2. Contents:
1. Mobile penetration by country
2. Key Players in Region
3. Trends and Uptake Forecast

3. Kenya
Market Share
Uptake Forecast:
Safaricom Airtel
According to a new report from
Essar Orange Business Monitor
7% 4% International, mobile phone
13% penetration in Kenya and Tanzania
will surpass the 100% mark by the
year 2013.
76%
22 million subscribers as of
December 2010- Source CCK

4. Tanzania
Market Share Uptake Forecast:
Vodacom Airtel Tigo According to a new report from Business
Monitor International, mobile phone
Zaintel TTCL Bensoc
0% penetration in Kenya and Tanzania will
8% 1%
surpass the 100% mark by the year 2013.
21% 42%
28%
21,158,364 million Subscribers
as of Dec 2010- Source TCRA

5. Uganda
Market Share
Uptake Forecast:
UTL Warid MTN Zain
Business Monitor
Internationa;lpredicts a higher than
22% 19% 90% penetration for Uganda
17%
42%
10,375,220 million
subscribers. Source UCC

6. Ethiopia
Market share Uptake Forecast:
Mobile penetration expected to reach 20
Ethiopia
million by 2014 at 43% annual growth
Telecommunication
rate- Source Canadian Research Firm
Corporation Strategies
4,051,703 mobile subscribers as
of 2009- Source MCS

7. Angola
Market Share
Unitel MoviCel Uptake Forecast:
Angola to have 14.6 million connections
in 2015 with Unitel taking 81% market
share. Source- ie market research.
29%
71%
8.7 million mobile
Subscribers. Source-
Telegegraphy

8. Rwanda
Market Share Uptake Forecast:
Rwan Rwanda expects to reach at least 6
dTel Tigo million subscribers by 2015- Source
20% 5% RURA
MTN
75%
3.6 million Subscribers Source
RURA

9. Burundi
Market Share
Econet U-Com
Hits Telecom Africell
10% 7%
83%
829,275 Thousand Subscribers-
Source Reuters

10. Zambia
Market Share
Airtel MTN
32%
68%
4,406,682 million Subscribers as
of December 2001. Source MSC

11. Country Numbers Operators
Djibouti 128,776
Eritrea 141,130
Mozambique 5,970,781 Vodacom/APA Maputo, M
Cell, Movitel
Zimbabwe 2,991,000 Econet, Telecel,Net One,
Tel on
Malawi 2,400,000 Lacell Private Ltd, Expresso
Telcom group Limited, G-
mobile, Zain, TNM

12. Key Trends to keep an eye on in the African Market:
•Smart phone sales will sky rocket on the back of the
Android platform
•Apps will replace mobile web content
•Bifurcation of web and mobile social networking.
•Location based services
•Mobile payments
•Smart phone sales will sky rocket on the back of the
Android platform
•Apps will replace mobile web content
•Bifurcation of web and mobile social networking.
•Location based services
•Mobile payments