This document discusses the growth of mobile technology and mobile video in Africa. It notes that while film industries like Nollywood are large, internet connectivity is still limited in Africa. However, mobile technology is growing rapidly, with high mobile subscription rates and increasing smartphone and mobile internet use. The document suggests mobile will become a major platform for video content in Africa, pointing to examples like over 1 million mobile downloads via the MXit platform. It argues more affordable smartphones and data plans could help connect more Africans to local mobile content.

1. This document is offered compliments of
BSP Media Group. www.bspmediagroup.com
All rights reserved.

2. The Mobile Frontier

3. Africa Today!
Poor quality
Pirated
Inconvenient
Limited Internet Connectivity
(Africa)

4. So Much To Watch
Nollywood – 2400 movies made a
year.
Swahiliwood – 500 movies made a
year.
Nollywood - $590 million industry
per year.

5. Are These My Only Options?

6. The Biggest Place to Watch
TV is the Lion King of video
content distribution

7. The Next Biggest Place to Watch
The Internet is the
Queen of content
distribution

8. What About Mobile?
Mobile is the Crown Prince of
content distribution

9. Oh Internet Where Art Thou?
7% fixed-line Internet penetration to date
in Africa
Not enough fixed line internet
infrastructure in Africa
Fixed line Internet is expensive

10. It’s on the Mobile...Silly!
20% Mobile subscriber growth per annum
for the last 5 years
Estimated 735 million mobile subscribers
in Africa at the end of 2012
96% of all subscriptions are pre-paid
US$56 billion generated in the African
Mobile ecosystem in 2011
36% of Africans in large Mobile markets
still need access to Mobile phones

11. It’s still on the Mobile...Silly!
118 million total internet users in Africa,
84.4 million are Mobile internet users
World of Avatar (SA Venture Capital Firm)
estimates that there will be 127 million
smartphones in Africa by 2016
ITU states that Ghana has 33% Mobile
broadband penetration, the highest in Africa
South Africa had 3.5 million broadband
connections, 2.5 million+ being Mobile
broadband connections (3G/HSDPA)

12. Hi World, what’s up with Mobile Video?
300% increase in mobile video views in the
USA in 2012.
Tablets dominate long form Mobile video
consumption.
Feature & Smartphones dominate short
form Mobile video consumption.
Original & medium specific content wins.

13. And You Africa?

14. Numbers To Digest
1.2 million mobile downloads/stream in 8
months via MXit
430 000 registered users via MXit
45 000 downloads in 5 days of popular
local TV show

15. Building Bridges
More bridges to African content for Africans
Cheaper data costs is one bridge to
African content for Africans
More affordable smartphones is another
bridge to African content for Africans
Mixed revenue models will be necessary,
both Freemium and Subscription
Increase in mobile first content creation
and production

16. Thank You
simba@wabona.com