Social media has become an integral part of connected lives, with over 700 million people on Facebook and billions of views on YouTube daily. Nigeria has a large presence on social media, with over 3.3 million Nigerians on Facebook and Nigeria ranking among the top 10 countries for mobile device usage. Social media provides opportunities to build connections and trust with customers through sharing content and collaborating.

1. "Man is by nature a social animal; an individual who is unsocial naturally and not accidentally is either beneath our notice or more than human. Society is something that precedes the individual. Anyone who either cannot lead the common life or is so self-sufficient as not to need to, and therefore does not partake of society, is either a beast or a god. " Aristotle 384 BC – 322 BC

2. Social Media A presentation by BankyOjutalayo

3. Today Over 700 million people on Facebook, 140million tweets posted on Twitter each day, and 2 billion video views each day on YouTube.social media has become an integral part of our connected lives. social media is big, it's still getting bigger, and as a broad digital channel, is not going to disappear anytime soon.

4. Today Twitter now officially claims to have 175m registered users, although it's unclear what percentage regularly user the service. Officially, Linkedin has over 100m professionals who use the platform worldwide. Facebook officially hit the half-billion member mark last year. According to figures from Socialbakers, there are now some 712m Facebook users worldwide.Flickr continues to grow at a steady rate,. At the end of 2010, it was hosting more than 5bn images.Wikipedia now has more 17m articles. The site now has an army of 91,000 active contributors.It may well be the year of mobile... For Facebook. Users accessing the site through mobile devices now tops 200m - an enormous 200% increase in around a twelve-month period.Clearly, Facebook is still growing: More than 30bn pieces of content is shared each month, which is an average of 7bn pieces a week.

5. FACEBOOK GLOBALMOBILE STATISTICSThere are more than 250 million active users currently accessing Facebook through their mobile devices.

6. People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.

7. There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile productsSOURCE: FACEBOOK | WEBSITE: http://www.facebook.com/press/info.php?statistics

8. AFRICA INFOGRAPHS

9. 93% POPULARITY IN AFRICA SOURCE: STATSCOUNTER GLOBAL STATS | WEBSITE: http://gs.statcounter.com/#social_media-af-monthly-201005-201105-bar| DATE: MAY 2011

11. Some extra nuggets... More than 24 hours of video is uploaded to YouTube every minute. Flickr members upload more than 3,000 images every minute.More than one million companies have LinkedIn Company Pages (formerly known as company profiles).The average Facebook user creates 90 pieces of content each month.There are more than 2bn video views on YouTube every 24 hours. There were nearly 2bn people searches on Linkedin during 2010.People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.People on Facebook install 20m applications every day.

12. Today (Digital Nigeria)Nigeria among the top 10 countries wrt mobile devicesMobile penetration and reducing data tariffs responsible for the boost in internet usageAccording the Mobile Youth 2010 ReportNigeria has almost 40 Million mobile youth owners

13. Internet PenetrationNigeria ahead with 39.8% - 43m users

14. Guinea Bissau, Liberia and Sierra Leone lagging with less than 0.01%Nigerian Representation in Facebook3.3million Nigerians on Facebook

15. Top 10 sites visited (Digital Nigeria)2134

16. Top 10 sites visited (Digital Nigeria)5678

17. Top 10 sites visited (Digital Nigeria)91011. Punch 12. Vanguardngr13. MSN14.BBC15. Goal.comSource:asotoadeola.com

18. Where we are coming from?GSM launched in Nigeria with huge uptake

19. Premium Value Added Services launched in 2002 (WAP and Premium SMS)

20. GPRS launched in Early 2004 (mobile internet as the driving proposition)By end December 2004 over 5Million active subscribers

21. Over 58m GSM subscriptions

22. Internet penetration soaring

23. data increasing in share of spend as revenues in excess of $200m annually

24. Google present in Nigeria

25. GEJ uses facebook as campaign tool.

26. NCC licensed 38 ISPs

27. Linkserve launched in 1997 1996 World WAR II ends..

28. First phone call made in Nigeria

29. For the next 56 years the country had at peak 450,000 subscriber capacity

30. No such thing as ‘The Internet’ Where we are coming from?GSM launched in Nigeria with huge uptake

31. Premium Value Added Services launched in 2002 (WAP and Premium SMS)

32. GPRS launched in Early 2004 (mobile internet as the driving proposition)By end December 2004 over 5Million active subscribers

33. Over 58m GSM subscriptions

34. Internet penetration soaring

35. data increasing in share of spend as revenues in excess of $200m annually

36. Google present in Nigeria

37. GEJ uses facebook as campaign tool.

38. NCC licensed 38 ISPs

39. Linkserve launched in 1997 1996 World WAR II ends..

40. First phone call made in Nigeria

41. For the next 56 years the country had at peak 450,000 subscriber capacity

42. No such thing as ‘The Internet’

43. What does internet mean to Nigerians?Freedom

44. Privacy

45. Convenience

46. Exposure

47. Enabler

48. Opportunities …..Bridging the ‘Digital Divide’ The younger generation stay connected ‘socials’ on the move through social networking sites like Facebook, Myspace and Twitter.Nigeria Dominates BBC International WAP Usage – Cellular News August 2006The UK broadcaster, the BBC has reported that Africa is dominating visits to its mobile phone WAP site. They report that according to July's statistics, 61% of the BBC's international Wap users came from Nigeria and 19% from South Africa. "Wap is the one platform where African countries continue to appear in the top five in our statistics," said BBC developer Gareth Owen.

49. What is social media?

50. What is social media?

51. What is social media?Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.Wikipedia Social media, is a bi-directional highway that gives platform owners, content owners, media houses and advertisers (i.e. EVERYBODY) the ability to communicate, dissipate information and gather instant feedback.Bankole Ojutalayo

52. Page Views

53. The original idea!

54. It started on the phone…1950’sGroups of technology freaks regularly hacked into public telephone mainframes and corporate voicemails for purpose of blogging and the first ever form of audio podcasts. It was used to share information between the community.Digital bulletin boards were introduced in 1979Small servers powered by personal computers attached to a telephone modem, where one person at a time could dial in and get access. BBSes had social discussions on message boards, community-contributed file downloads, and online gamesCommercial online services 1979 – 2001The first real-life wedding from a couple who met via real-time internet chat happened in the early 80s as online services grew in popularity for its color interface and lower cost.Dawn of the web 1991 - ∞The internet existed since the late 1960s, as a network, but the world wide web became publicly available on August 6th, 1991.Instant messaging – Commercially available in 1996People have been addicted to “tweeting” their real-time status updates (using hash tags (#) and at-signs (@)) for over 20 years. IRC, or Internet Relay Chat, was created in August 1988 by JarkkoOikarinen. It was notably used to break news on the Soviet coup attempt during the media blackout and keep tabs on the first Gulf War. Many people stayed logged into IRC constantly… using it to share links, files and keep in touch with their global network – they same way Twitter is used today.Bit torrent & Social Media Sharing People have been addicted to “tweeting” their real-time status updates (using hash tags (#) and at-signs (@)) for over 20 years. IRC, or Internet Relay Chat, was created in August 1988 by JarkkoOikarinen. It was notably used to break news on the Soviet coup attempt during the media blackout and keep tabs on the first Gulf War. Many people stayed logged into IRC constantly… using it to share links, files and keep in touch with their global network – they same way Twitter is used today.Social Networking……1997 Six degrees was launched in mid 1997 as the first social networking site allowing users to create profiles and make friends.The likes of friendster(2003), MySpace(2004), Facebook (2007) followed in the ensuing social networking frenzyReal time collaboration (2009)The likes of googlewave and google docs has allowed users to share information in realtime.

55. Traditional vs Social mediaTo reach 50 million users, it took:· Radio: 38 years.· TV: 13 years.· Internet: 4 years.· The iPod: 3 yearsTo reach 100 million users, it took Facebook fewer than 9 months.

56. Characteristics of Social Media On a digital platform (web, mobile web, intranet etc)Is not a one way street. Usually personal Can be shared

57. Advantages & Opportunities Evergreen New avenues daily Makes you humanBuilds trust Co create with your customers