4G CONNECTIVITY: THE DIGITAL ECONOMY ERA โดย พ.อ.ดร.เศรษฐพงค์ มะลิสุวรรณ ประธานกรรมการกิจการโทรคมนาคม / รองประธาน กสทช. www.nbtc.go.th

1. 4G CONNECTIVITY:
THE DIGITAL ECONOMY ERA
SETTAPONG MALISUWAN

2. THE EVOLUTION OF MOBILE COMMUNICATIONS
2
1G 2G 3G 4G
1980 1990 2000
2020
• Basic Voice
• Analogue Systems
• Low Capacity
• Limited local and
regional coverage
The foundation of
mobile telephony
Mobile telephony
for everyone
The foundation of
mobile
broadband
Enhanced mobile
broadband
• Designed for voice
• Improved coverage
and capacity
• First digital
standards (GSM,
CDMA)
• Designed for voice with
some data consideration
(multimedia, text,
internet)
• First mobile broadband
DESIGNED FOR DATA!
IP BASED PROTOCOLS
TRUE MOBILE BROADBAND
TRANSFORMING TO DIGITAL ECONOMY

3. ENHANCED MOBILITY : 4G VS 3G
3
4G
What does this mean?
SPEED OF TRANSFER

4. ENHANCED MOBILITY : 4G VS 3G
4
4G
What does this mean?
FASTER RESPONSE TIME FROM
NETWORK
Smartphone users often measures how
many times their internet connection
drops or how quickly apps download.
This is the main cause of low
customer advocacy

5. ENHANCED MOBILITY : 4G VS 3G
5
4G
What does this mean?
INCREASED NETWORK
CAPACITY
ABLE TO ACCOMMODATE
MORE DATA AND MORE
USERS!

6. 4G SUBSCRIPTIONS GLOBAL OUTLOOK
6
PAST NOW FORECASTED
45.%Expected Growth CAGR
3500 MIL
SUBSCRIBERS
SUBSCRIBERS IN MILLIONS
BY 2020
9.5 billion mobile subscribers
90% of all subscribers over 6 years will
have mobile phones
60% of all are smartphones
2013 2015/16
2020

7. 4G SUBSCRIPTIONS REGIONAL OUTLOOK
7
BY 2020
60% of LTE additions will be in APAC
mobile subscribers
+300 million LTE subscribers in
Middle East and Africa
+500 million LTE subscribers in
Europe
+250 million in North America
of all subscribers over 6 years will have
mobile phones

8. WHAT DOES MOBILE BROADBAND MEAN FOR
THAILAND?
8
149% Mobile Penetration 77M+ Million 3G Subscribers
90% of 18-24 yrs old access
internet via mobile phones
Only 5.5 million of 22 million
Thai households own computers
End of 2014 Thai users consume
1 GB of mobile data per month.
Thailand is the 2nd highest
youtube viewer in Asia after
Japan.
Soon Mobile Broadband Importance exceeds Fixed
Broadband for Thailand
SOURCE: YOZZO
NARROWBAND
BROADBAND
3.4%
8.9%
45%
40.3%

9. 9
4G LTE WILL ALSO SHAPE CUSTOMER BEHAVIOR IN THAILAND
RESULTING IN
• MORE DATA PER USER
• HIGHER NO. OF USERS USING DATA

10. 10
4G LTE NETWORKS CAN provide broadband connectivity
to many communities in rural areas that are beyond
reach of the limited wired broadband infrastructure in
THAILAND

11. 11
The Biggest Source of Entertainment. Which Screen?
VS.

12. 12
MOBILE IS MY THIRD HAND
MOBILE IS NO LONGER JUST A DEVICE
IT IS A HUMAN BEING’s THIRD HELPING HAND
IT IS A BEHAVIOUR
MOST IMPORTANTLY, IT IS AN IMPULSE TO BUY ANYTHING,
ANYWHERE and ANYTIME

13. 360 DEGREE NATIONAL ECONOMY IMPACT
13

14. 360 DEGREE NATIONAL ECONOMY IMPACT
14

15. Spectrum
assignment
Infrastructure and
support services
Network
operators
Handset
devices
Distributors and
retailers
Content and
services
Suppliers of
infrastructure and
support services
Mobile
network
operators
Wireless
handset device
manufacturers
Distributors
and retailers
of mobile
communications
Mobile
content and
service app
providers

16. THANK YOU VERY MUCH
FOR YOUR ATTENTION!