This presentation document show how consumers use technology to impact their lives. This slide show a short history of how internet access changes over time. The history covers from 1957 up to rent years and one thing we see here is that access increases as accessibility to devices and internet speed increases. Today we have over 3 billion of people in the worth that have access to the internet.

1. HOW CONSUMERS
USE TECHNOLOGY
AND ITS IMPACT ON
THEIR LIVES
Francene Mullings

2. Introduction: A Brief
History of the Internet.
1. 1957- Sputnik launched global communication
2. 1976: Queen Elizabeth sent the first email
3. 1989- Dial-up internet access available
4. 1995- Dotcom bubble begins with the launch of internet
explorer (Amazon/eBay launched)
5. 1998 - Google goes live
6. 2000- Dotcom bubble burst (Wireless internet
available)
7. 2005- 1 Billion internet users worldwide
8. 2007- IPhone Launched
9. 2014- 3 Billion internet users worldwide

3. Access to the Internet
Increase in internet use correlates to high speed internet
access and access to smart devices.

4. Access to the Internet
As of June 2017, 51% of the world's
population is on the internet. In 2015, the
International Telecommunication Union
estimated about 3.2 billion people, or almost
half of the world's population, would be
online by the end of the year. Of them, about
2 billion would be from developing countries,
including 89 million from developing
countries

5. Digital Devices Used by
Audiences
50%
46%
4%
Device Type
Mobile Desktop Tablet

6. Digital Devices Used by
Audiences
StatCounter Global Stats finds
that mobile and tablet devices
accounted for 51.3% of internet
usage worldwide in October
2017 compared to 48.7% by
desktop.

7. How Customers Search for
Information – Search Engine
Google Bing Yahoo! Baidu
YANDEX
RU
YANDEX
% 91.99 2.75 1.8 1.68 0.49 0.36
0
10
20
30
40
50
60
70
80
90
100

8. How Customers Search for
Information – Social Media
78%
10%
6%
3%
2%
1%
Social Media
Facebook
Pinterest
Twitter
YouTube
Instagram
Reddit

9. What Consumers Buy
Online
• 60% - clothing, shoes and
accessories
• 43% - computers or electronics
• 34% - beauty items at marketplaces
• 55% - books, movies and music
• 18% flowers and gifts on
marketplaces

10. Online Video
Consumption
• 82% of Twitter users watch video content on Twitter
• YouTube has over a billion users, almost one-third of
total internet users.
• 45% of people watch more than an hour of Facebook or
YouTube videos a week.
• More than 500 million hours of videos are watched on
YouTube each day.
• The 25-34 (millennial) age group watches the most
online videos and men spend 40% more time watching
videos on the internet than women.

11. Consumer Trends in past
3-5 Years
• Shopping platform launches VR & AR
shopping experiences.
• Smart devices for energy efficiency in
the home
• Wearable for healthier lifestyle
• Better fulfilment of customer service
• Ad blockers to give shoppers more
control

12. Impact on Consumers Life
• Save Time
• Convenience
• Efficiency
• Economical
• Productive
• Problem Solving
• Connected
• New
Opportunities
• Transparency
• Entertainment

13. Summary
• Consumers have become more
educated = more control.
• Influenced by word of mouth
• As access to fast internet connection
and smart devices rise = internet
access increase and world more
connected.
• New Technology = Change on
Consumer behaviour
• Business must keep up to align with
consumers.

14. References
• Internet World Stats. 2017. Internet Growth Statistics. [ONLINE] Available at:
http://www.internetworldstats.com/emarketing.htm. [Accessed 14 December 2017].
• Stats Counter. 2017. Social Media Stats Worldwide. [ONLINE] Available at: http://gs.statcounter.com/.
[Accessed 14 December 2017].
• Stats Counter. 2017. Desktop vs Mobile vs Tablet Market Share Worldwide. [ONLINE] Available at:
http://gs.statcounter.com/platform-market-share/desktop-mobile-tablet. [Accessed 14 December 2017].
• BigCommerce. 2017. Ecommerce Trends: 147 Stats Revealing How Modern Customers Shop in 2017.
[ONLINE] Available at: https://www.bigcommerce.com/blog/ecommerce-trends/. [Accessed 10 December
2017].
• WordStream. 2017. 37 Staggering Video Marketing Statistics for 2017. [ONLINE] Available at:
http://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics?amp. [Accessed 5 December
2017].
• High Internet Speed. 2016. A History of the Internet (Infographic). [ONLINE] Available at:
https://www.highspeedinternet.com/resources/history-of-the-internet/. [Accessed 5 December 2017].
• International Telecommunication Unit. 2017. ICT Stats. [ONLINE] Available at: https://www.itu.int/en/ITU-
D/Statistics/Pages/default.aspx. [Accessed 11 December 2017].
• International Telecommunication Unit. 2017. ICT Stats. [ONLINE] Available at: https://www.itu.int/en/ITU-
D/Statistics/Pages/default.aspx. [Accessed 11 December 2017].

15. THANK YOU