End of days for TV? Following an opportunity to particpate in BroadcastAsia last week here in Singapore, I took a gander on making a few predictions on what was in store for Asia given trends in television and the onset of online, interactive alternatives:
1) Asia will leverage its broadband roll-out in order to be among the world’s first in delivering new video-telecom, e-government, and energy-management services
2) A new breed of interactive programming that combines gaming with television-style drama will dominate the Korean and Japanese entertainment landscape
3) China will struggle with these changes; intermittently clamping down then opening up, before the real revolution in digital media takes off
4) Indian software developers will unfurl new concepts in virtual (re: “cloud”) computing that lead to server and network optimization and higher levels of operational efficiency
5) Asian broadcast & cable operators will be vying for a place alongside the telecommunications’ companies who start offering bundled voice, broadband and interactive entertainment services
Crossmediacafe 2012 - Future of Television PresentationBlockchain News
Cloud services will make ‘video everywhere’ a reality.
EPG and content discovery will move to the second screen.
Longtail metadata creation and curation will become a brand necessity.
Linear TV will not die - it will become social, participative and curated…
Second screen engagement will drive curated experiences and new monetisation models.
In culmination of its work over the last year, the FCC Working Group on the Information Needs of Communities delivered a report on June 9, 2011 addressing the rapidly changing media landscape in a broadband age. In 2009, a bipartisan Knight Commission found that while the broadband age is enabling an information and communications renaissance, local communities in particular are being unevenly served with critical information about local issues.
Soon after the Knight Commission delivered its findings, the FCC initiated a staff-level working group to identify crosscurrent and trend, and make recommendations on how the information needs of communities can be met in a broadband world.
Cognizant has created a proof of concept, called EON, to demonstrate its vision of a next-generation, socially-connected, cross-platform content delivery service, where people will spend their time consuming media and entertainment.
Crossmediacafe 2012 - Future of Television PresentationBlockchain News
Cloud services will make ‘video everywhere’ a reality.
EPG and content discovery will move to the second screen.
Longtail metadata creation and curation will become a brand necessity.
Linear TV will not die - it will become social, participative and curated…
Second screen engagement will drive curated experiences and new monetisation models.
In culmination of its work over the last year, the FCC Working Group on the Information Needs of Communities delivered a report on June 9, 2011 addressing the rapidly changing media landscape in a broadband age. In 2009, a bipartisan Knight Commission found that while the broadband age is enabling an information and communications renaissance, local communities in particular are being unevenly served with critical information about local issues.
Soon after the Knight Commission delivered its findings, the FCC initiated a staff-level working group to identify crosscurrent and trend, and make recommendations on how the information needs of communities can be met in a broadband world.
Cognizant has created a proof of concept, called EON, to demonstrate its vision of a next-generation, socially-connected, cross-platform content delivery service, where people will spend their time consuming media and entertainment.
How technology platforms are changing newspaper and magazine publishingAndrew Duck
This presentation looks at technology changes that are affecting the publishing industry and how these technology changes can be seen as opportunities rather than threats.
This is the first time I presented the concept of Quality of Experience to a public audience. It was on February 2001, in Japan, during and event about quality of service in mobile networks.
Yle media technology future prediction 2018Pasi Ekman
Yle is doing systematic future prediction in a continuous manner. We think that a prediction is a statement about the way things will happen in the future, based on experience or knowledge. In this work we bring together all available past and current information, as a basis to develop reasonable expectations about the future.
Based on our prediction we also will make recommendations what predicted future means to Yle and what actions Yle should take.
Data Con LA 2018 - How is Blockchain Changing Relationships in Entertainment ...Data Con LA
How is Blockchain Changing Big Data Relationships in Entertainment by Mariana Danilovic, CEO, Hollywood Portfolio
It could be a presentation or a panel about big data issues in Entertainment that are driving adoption of blockchain platforms.
Fueling the demand for Digital Copy - A new report from TNS Worldpanel & ...Christian Dankl
Europe\'s most comprehensive market report on Digital Copy for the Entertainment industry. This report outlines a key market research project
which Sony DADC commissioned from TNS Worldpanel.
How technology platforms are changing newspaper and magazine publishingAndrew Duck
This presentation looks at technology changes that are affecting the publishing industry and how these technology changes can be seen as opportunities rather than threats.
This is the first time I presented the concept of Quality of Experience to a public audience. It was on February 2001, in Japan, during and event about quality of service in mobile networks.
Yle media technology future prediction 2018Pasi Ekman
Yle is doing systematic future prediction in a continuous manner. We think that a prediction is a statement about the way things will happen in the future, based on experience or knowledge. In this work we bring together all available past and current information, as a basis to develop reasonable expectations about the future.
Based on our prediction we also will make recommendations what predicted future means to Yle and what actions Yle should take.
Data Con LA 2018 - How is Blockchain Changing Relationships in Entertainment ...Data Con LA
How is Blockchain Changing Big Data Relationships in Entertainment by Mariana Danilovic, CEO, Hollywood Portfolio
It could be a presentation or a panel about big data issues in Entertainment that are driving adoption of blockchain platforms.
Fueling the demand for Digital Copy - A new report from TNS Worldpanel & ...Christian Dankl
Europe\'s most comprehensive market report on Digital Copy for the Entertainment industry. This report outlines a key market research project
which Sony DADC commissioned from TNS Worldpanel.
The internet is coming to your TV set, along with all the targeting and interactivity of digital media. This will make true Video on Demand (VOD) a reality and potentially replace traditional TV advertising models.
How the Digital Revolution is Disrupting the TV Industry Suman Mishra
This is a BCG report on the TV industry in US and it talks about how the TV industry has seen “shifts” from inception, but this time the pace with which its changing is so different. It has done ample surveys and has lot of verified facts which makes this report so rich and conclusive.
The core trends fueling disruption this time are
a. Online and mobile will exceed Facilities based viewing
b. On demand viewing will exceed live, linear viewing
c. New companies and business models in online viewing
d. Networks are experiencing the collapse of the middle and rise of “long tail”
e. Content creators and right holders are capturing a greater value share than ever
The 4 disruptive scenarios in making which will “accelerate” the change are
a. The universal remote: Global, all-inclusive navigation solving the discovery problem
b. The walled garden: exclusive entertainment becomes the critical strategic asset
c. Direct to Consumer takes on traditional TV bundles
d. Live TV online
It's the Battle of the Century, and the front line is in our living room. Billions are at stake as Media giants, Tech titans and Internet innovators revolutionise the Future of TV.
From the Perspective of a Founder - Creative Commons/ Magnatune/ Bookmooch - ...guestf94ca4
John Buckman speaks from his experience as a founder of multiple companies - Bookmooch, Magnatune and recently his activity on the Board at Creative Commons
Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to innovative—this report highlights the potential here for brands, with examples to illustrate.
The 2011 Accenture Video-Over-Internet Consumer Usage Survey results give companies a look not only at current trends, but also at where those trends are leading, in terms of both video viewing habits and where revenue growth is most likely to occur:
Although the television still dominates consumers’ viewing preferences (at 92 percent), the diversity of electronic devices that consumers use to view video is evenly divided: 75 percent of respondents use a desktop computer, 72 percent use a laptop and 63 percent use mobile devices to access content. These results suggest a ‘form factor’ challenge when it comes to mobile video viewing. With broad access to video across devices with large screens, mobile video viewing will rarely be the first choice among many consumers.
Watching video on non-traditional devices is trending upward. In the past year, viewing increased on laptops (35 percent), desktops (28 percent) and Internet-enabled TVs (26 percent). These trends were seen across all age groups. Growth percentages for most devices were nearly identical for the 25-to-34 year old and 18-to-24 year old age groups.
The myriad of content delivery choices available in the digital world has also changed the nature of the entire viewing experience, including traditional TV watching. There is no longer a single delivery channel or device that receives the uninterrupted attention of viewers. Of those surveyed, 81 percent said they multi-task with other devices while watching TV. Nearly half (48 percent) use a laptop while watching, 41 percent use a mobile device and 28 percent use a desktop computer.
When it comes to choosing their favorite Internet/broadband TV features and functions, the largest number of respondents (40 percent) pointed to catch-up TV, which enables them to watch content that they may have missed. Only 14 percent of respondents wish to surf the Web on their televisions and only 11 percent desire interactive and social networking functionality.
Although consumers are viewing video on multiple devices, quality rules the day when they consider selecting new services. 48 percent identified clarity of picture and speed of content delivery as the most important technical features they look for in an Internet video service. This proportion was statistically consistent across all age groups. High-definition viewing was a distant second, at 27 percent.
Finding Your Place in the New World of Communications, Media and EntertainmentCognizant
With the dramatic changes in the communications, media and entertainment industry, distribution models are forcing these companies to participate in network platforms, where they can contribute differentiated value and generate meaningful returns.
1. Digital in a Downturn
Broadcasting at a Crossroads
Steve Stine
June 2009
Human Capital Management
Talent Retention
Leadership Consulting
0
2. The Future of TV?
Predicting the demise of TV is nothing new…
“By all measures, TV was a superb technology for its time.
Indeed, its presence and properties defined the time. But
now its time is over. The television age is giving way to the
much richer, interactive technologies of the computer age.”
- George Gilder (Life After Television, 1994)
”The growth of personal computers is happening so rapidly that
the future open-architecture television is the PC, period…In
other words, there is no TV-set industry in the future. It is
nothing ore or less than a computer industry; displays filled
with tons of memory and lots of processing power.”
- Nicholas Negroponte (Being Digital, 1995)
Yet, TV hangs on…and some would argue, even thrives in a climate
loaded with new media and gadgetry…
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3. Television Perceptions Through Time
“Television is chewing gum for the eyes.”
- Frank Lloyd Wright (American architect and commentator)
”Pictures are for entertainment, messages should be delivered by Western
Union.”
- A. Samuel Goldwyn (American film producer)
“The media is too concentrated, too few people own too much. There's really five
companies that control 90 percent of what we read, see and hear. It's not
healthy.”
- Ted Turner (media mogul)
“Television is more interesting than people. If it were not, we would have people
standing in the corners of our rooms.”
- Alan Corenk (comedian)
“Television is an anesthetic for the pain of the modern world.”
- unknown
“Whoever controls the media, controls the mind.”
- Jim Morrison (musician)
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4. Is the Sun Setting on Television?
The TV industry is still rife with
commercial and technical issues:
Broadcast & Cable operators still
control the content levers
The advertising model is geared to
encourage TV spend above and beyond
all other mediums
Interactivity is technologically limited
and commercially discouraged
User interface (re: the remote control)
is clumsy and obsolete
Operators are reluctant to aggressively
bundle add-ons such as consoles, sling
boxes, or others, concerned that
consumers will reduce standard viewing
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5. The Broadcast & Cable Providers’ Quandary
How do I drive How can I anticipate How do I grow my
service & channel fickle viewer tastes advertising revenue
loyalty? & preferences? base?
What service
How can I ensure bundles are most
that consumer free attractive to each
time is spent consumer segment
watching TV? and why?
What can I do to
What kind of new How do I balance
counter growing
media strategy distribution charges
consumer interest in
could best reinforce against household
Web video &
regular viewership? penetration?
programming?
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6. The New Paradigm
Three interdependent phenomenon are aligning to
produce a new culture of entertainment wants & needs
1. Content – traditionally generated by a
small group of media elite is giving way
to an increasing amount of independent
and user-generated product CONTENT
2. Bandwidth – the lynchpin to Web video
– is expanding at a record pace, driving
user adoption of Web video
3. Community – Facebook, Linked-in,
Twitter, and many other Internet sub- BANDWIDTH COMMUNITY
cultures are demonstrating the “power
of the collective” and challenging the
status quo
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7. Content
Six primary applications are driving change:
1. YouTube is the single largest source for video viewing on the Web,
representing 40+ percent of all Web video viewing
2. Video Conferencing will explode as the killer application in coming years.
3. Amateur Video from more than 500 million digital camera owners around
the world who take, store, and share digital photos and video on their PCs
4. Motion Pictures - Netflix, Blockbuster, Apple, Hulu, and many others are
creating new, inexpensive and alternative means of delivering HD-quality
films to TVs, PCs, and mobile phones
5. Online Gaming, underpinned by new graphic processing power, global
gamers represent a fast-growing and heavy-user segment
6. IPTV, backed by telcos who see the writing on the wall, less they invest
now and diversify away from basic voice communication services.
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8. Bandwidth
“The U.S. Internet of 2015 will be at least 50 times larger than it was in 2006…
These changes will entail a total new investment of some US$137 billion in the
worldwide Internet infrastructure by 2010.”
- “Estimating the Exaflood” Discovery Institute, Jan 2008
“The number of servers in the U.S. nearly quintupled from 1997 to 2007.”
- International Herald Tribune, June 15, 2009
“More than 200 million users have uploaded more than 15 billion photos, making
Facebook the world’s largest photo-sharing service.”
- International Herald Tribune, June 15, 2009
Apple sold nearly US$1.9 billion in movie and music content on iTunes in 2008
- BusinessWeek, June 3, 2009
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9. Community
Online communities may be the greatest social force to be unleashed on the
human race since the advent of modern transportation
The world is “flat,” but there are well- springs of interest groups, fan clubs,
and social movements that are gaining influence and altering behaviors
Increasingly, social networks will
form the backbone of content
development, distribution and
prioritization
Human beings are “tribal” by
nature, and will therefore be
inclined toward and influenced
by their digital communities as
real-time access and quality
of communication improves
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10. The Evolutionary Impact
An inevitable shift will occur toward “interactive” mediums as they become increasingly
user-friendly and easily accessible
New content development models will emerge that are dynamic vs. static in nature
High Definition (HD) services will delay the shift to interactive mediums and devices, but it
will not be able to prevent it
News & entertainment choices will be made in line with community trends and
recommendations
0000000 9
11. The Inevitability of Multi-Channel Digital Distribution
Infrastructure & Regulatory Advances Content providers & distributors are
are driving change and growth… defending against commercial change…
Telecom Service Providers are expanding Content Providers say pirating and revenue
bandwidth to the home and office cannibalization prevent them from making
changes or deploying digital
Technologists are innovating and improving
graphic processing and social media technologies Advertisers & Media Buyers prefer the high-
margin, low-risk traditional media channel and
Governments are promoting lower prices and deplore the low-margin, high-risk digital mediums
universal access to broadband and 3G mobile
services Marketers - who hold the advertising purse
strings – remain conservative and risk averse
Private Equity firms are seeing new bandwidth-
driven business opportunities and backing Consumers erroneously believe that all content
infrastructure and service deployment can and should be made available free-of-charge
Neophytes are responding to new, easy-to-use Device Manufacturers would rather “control”
technologies that offer simple access to digital media access as opposed to promoting open
content standards and open platforms
0000000 10
14. Asia Trends
Japanese broadband is the world’s fastest and cheapest
Korea has the highest broadband penetration in the world
Singapore is embarking on a state-of-the-art nationwide roll-out of high-speed networks
China is the fastest growing internet market in the world
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15. Asia Predictions
Asia will leverage its broadband roll-out in order to be among the world’s first in
delivering new video-telecom, e-government, and energy-management services
A new breed of interactive programming that combines gaming with television-style
drama will dominate the Korean and Japanese entertainment landscape
China will struggle with these changes; intermittently clamping down then opening
up, before the real revolution in digital media takes off
Indian software developers will unfurl new concepts in virtual (re: “cloud”)
computing that lead to server and network optimization and higher levels of
operational efficiency
Asian broadcast & cable operators will be vying for a place alongside the
telecommunications’ companies who start offering bundled voice, broadband and
interactive entertainment services
0000000 14
16. Injecting New Talent into Old Business Models
Investors who understand the fast-moving dynamics of an internet world must lend
their experience and expertise in infusing old media and telcos with capital and talent
Traditional media companies will need to recruit and incentivize business
development and strategy leaders to generate new multi-platform products and
services designed to delight customers on all fronts
Regional telcos will need to hire talent from new and old media companies in order
to infuse their traditional “service” and “infrastructure” businesses with people who
offer “new” ways of thinking and behaving
Asian corporate leaders must assume greater risk and experimentation in order to
test a vast array of new digital media-related revenue opportunities
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