Disruptive innovation in media and ecommerce landscape -what are the agents of change. Detailed examples of new digital business models for media and retail. Business model generation secret formulas.
Cosmetics, baby gear, caskets, and socks are among the physical goods categories ripe for e-commerce led disruption.
Source: https://www.cbinsights.com/blog/category-killer-ecommerce-startups/
Brand * Commerce
·Co przyniesie zbliżenie marek i sprzedaży?
·Jakie siły działają na rynku skracając ścieżki konsumentów: marketplaces, d2c, buy buttons, unboundling...
·Czy uda się utrzymać relacje marek z konsumentem przy rosnących apetytach rzeszy pośredników?
How Starbucks took their experience digitalBen Gilchriest
Since opening its first location in 1971 the company has grown into one of the world's leading speciality food retailers and a brand recognised the world over. With 94% of all Facebook users either a Starbucks fan or are friends with one, 7 million active users of its mobile payment system, and financial benefits that reflect this, it is now considered a digital leader.
However, it hash;t always been the case. In 2008 it faced real challenges with declining sales and a 50% drop in share price over two years. Starbucks’ recipe for success in Digital Transformation has been equal parts technology-savvy and committed leadership. Today, Starbucks continues to leverage these strengths to create value for customers and shareholders alike through digital.
This paper describes, at a high level, what and how Starbucks has realised its Digital Advantage.
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
E-Commerce. Marketing and E-Commerce subject at the International Master in Industrial Management.
Guest speaker: Francisco Hernández Marcos
Universidad Politécnica de Madrid
Politecnico di Milano
Kungliga Tekniska högskolan
Cosmetics, baby gear, caskets, and socks are among the physical goods categories ripe for e-commerce led disruption.
Source: https://www.cbinsights.com/blog/category-killer-ecommerce-startups/
Brand * Commerce
·Co przyniesie zbliżenie marek i sprzedaży?
·Jakie siły działają na rynku skracając ścieżki konsumentów: marketplaces, d2c, buy buttons, unboundling...
·Czy uda się utrzymać relacje marek z konsumentem przy rosnących apetytach rzeszy pośredników?
How Starbucks took their experience digitalBen Gilchriest
Since opening its first location in 1971 the company has grown into one of the world's leading speciality food retailers and a brand recognised the world over. With 94% of all Facebook users either a Starbucks fan or are friends with one, 7 million active users of its mobile payment system, and financial benefits that reflect this, it is now considered a digital leader.
However, it hash;t always been the case. In 2008 it faced real challenges with declining sales and a 50% drop in share price over two years. Starbucks’ recipe for success in Digital Transformation has been equal parts technology-savvy and committed leadership. Today, Starbucks continues to leverage these strengths to create value for customers and shareholders alike through digital.
This paper describes, at a high level, what and how Starbucks has realised its Digital Advantage.
This is a presentation I give to marketers who are using traditional methodologies to "communicate" with their core audiences. The purpose of this presentation is to educate and introduce traditional marketers and advertisers to the new consumer truths as well as educate them on the basics of interactive marketing and creative standards that fuel consumers conversations.
This is also used as a 101 to traditional agencies that are trying to build a digital culture with in their discipline sets.
E-Commerce. Marketing and E-Commerce subject at the International Master in Industrial Management.
Guest speaker: Francisco Hernández Marcos
Universidad Politécnica de Madrid
Politecnico di Milano
Kungliga Tekniska högskolan
15 companies you should copy: business models visualised by @boardofinnoBoard of Innovation
An overview of 15 business models you should copy. Handpicked by our team at Board of Innovation & visualised with our business model tools. more info via www.boardofinnovation.com
Recap / Summary of the speakers at Marketing Automation Summit 2015 (Room 3) by Nick Vinckier (@Nick Vinckier):
- Customer Journey Management
- User Experience
- Predictive Marketing
- Automated Advertising
- Turning complaints into sales
- Integrated digital marketing
Changing The Future: Emerging Technologies That Will Blow Customers AwayMatthew Szymczyk
This is a presentation I gave at the Online Retailer Conference in Sydney, Australia on July 8th, 2010. The presentation covers the rise of e-commerce, how the 'experience' hasn't changed, and how augmented reality will change how we shop online.
Changing The Future: Emerging Technologies That Will Blow Customers AwayZugara
This is a presentation Zugara CEO, Matthew Szymczyk, gave at the Online Retailer Conference in Sydney, Australia on July 8th, 2010. The presentation covers the rise of e-commerce, how the ’experience’ hasn’t changed, and how augmented reality will change how we shop online.
Using Digital Tactics in Retail to drive growth. Growth in Retail is going to come from the digital E-commerce sector. Here are some ways in which high street retailers can take advantage of this growth for their own business.
Presentatie Steven van Belleghem @ B2B Goes Social - Presentationb2bgs
Dit is de presentatie van Steven van Belleghem op het B2B goes social symposium te Nyenrode. Het symposium vond plaats op 15 september 2011 in samenwerking met Nyenrode, iCons, HollyWood SAE en Kittyhawk
Volg de conversatie over het symposium via #b2bgs
Being Digital: Making Digital Real and RewardingCognizant
Businesses can 'do' digital by focusing on isolated initiatives. But to truly 'be' digital, they need to ensure they are digital to the core, and redefine the nature of customer centricity.
Innovation in Retail - attention economy, social commerce and epiphenomenologyIan Jindal
Presentation given to the DAS/Omnicom CEO Forum on 'Innovation in Retail'. The day is a senior, strategic briefing for leaders in the broad agency network and their key clients, and other speakers included Chris Sanderson (Director, The Future Laboratory), Mary Portas ("Queen of Shops"), Dr Jonathan Reynolds (Said Business School and Oxford Institute of Retail Management).
Keynote: "Digitale Transformation für Banken - mitspielen oder untergehen"Stefan F. Dieffenbacher
Keynote: "Digitale Transformation für Banken - mitspielen oder untergehen"
Die Keynote ist in zwei große Teile aufgeteilt:
1/ Das Bedrohungsszenario: Teil 1: Die Welt ändert sich
2/ Noch nie war der Appetit nach Innovationen größer - wie können Banken reagieren?
Der erste Teil fasst die Veränderung der vergangenen Jahre zusammen und zeigt auf welche anderen Branchen durch die digitale Revolution sprichwörtlich weggefegt worden sind. Auch groß zu sein reicht nicht mehr aus: "too big to fail" gibt es nicht mehr. Der Vortrag geht folgend auf aktuelle Bankstatistiken ein: kaum jemand besucht heute noch tatsächlich eine Bank und kommt zur Schlussfolgerung: Banken schaffen es noch nicht mit ihren Online Kunden Geld zu verdienen! Das ist aber die wachsende Herausforderung in Anbetracht der Generation X und Generation Y.
Drei Kerngedanken...
1. Wer die Kundenbeziehung besitzt, besitzt das Geschäft und den Gewinn. 2. Banken sind heute ein “low involvement business”.
3. Apple, Google und Co. werden ihre starken Kundenbeziehungen nutzen
um ihre Konkurrenten in den Hintergrund zu drängen.!
Im zweiten Teil wird der Hunger nach Innovationen dargestellt. Aber was ist eine Innovation? Die großen des Internets - Apple, Google, Facebook, AliBaba und Amazon leben und sind vorwiegend durch User Experience Innovationen erfolgreich geworden.
Es braucht einen klaren Ansatz um eine Digitale Strategie zu erstellen und die digitale Transformation zu schaffen. Die 7 zentralen Schritte hierzu werden knapp anhand von Beispielen aufgezeigt:
1/ Stakeholders
Stakeholder identification
Personas
Initial market & competitive analysis
Other inputs to needs
2/ Expected benefits
Departmental inputs
Benefits identification
Benefits breakdown
BI & Analytics review
Initial opportunity identification
3/ Overall direction
Vision
Goals
Business objectives
Project Motivation
4/ Product development
Key user tasks
Cross-channel experience journeys
Scope Landscape
Roadmap
Content org model
Site org model
5/ Costs
Technical architecture
Draft cost breakdown
Initial project plan
Organisational setup post launch
Cost assumptions
6/ Business Case
Business case
Funding options
Business Case presentation
7/ Approach & Plan
Initial draft plan till go-live
Project plan strategy & concept phase
X: The Experience When Business Meets Design - GetAbstract SummaryBrian Solis
X by Brian Solis Take-Aways
Designing a worthy customer experience is a competitive necessity.
Customers share their experiences via social media.
More buyers are basing their purchase decisions on the experiences that other consumers share.
Most companies fail to prioritize the customer experience.
Companies that believe in serving customers have a person or team responsible for designing each step of the customer experience.
Offering a great experience requires seeing things from your customer’s perspective.
Begin your improvement process by mapping the experience you currently offer.
Learn about all areas of your customers’ lives, not just their product preferences.
Create a storyboard with composite customer personas to help you visualize the experience you want to design.
Build drama and excitement into every moment of your customer’s experience, including opening the product box.
What You Will Learn
1) How customer experience became the most important criterion in consumer brand choices and 2) What methods you can use to design your consumers’ experience.
26 Disruptive & Technology Trends 2016 - 2018Brian Solis
Introducing the “26 Disruptive Technology Trends for 2016 – 2018.” In this report, we’ll explore some of the disruptive trends that are affecting pretty much everything over the next few years at least those that I’m following. It’s not just tech, though. The report is organized by socioeconomic and technological impact.
Obviously, this is not an exhaustive list of every technology and societal trend bringing about disruption on planet Earth. What follows thought definitely affects the evolution of digital Darwinism, the evolution of society and technology and its impact on behavior, expectations and customs.
15 companies you should copy: business models visualised by @boardofinnoBoard of Innovation
An overview of 15 business models you should copy. Handpicked by our team at Board of Innovation & visualised with our business model tools. more info via www.boardofinnovation.com
Recap / Summary of the speakers at Marketing Automation Summit 2015 (Room 3) by Nick Vinckier (@Nick Vinckier):
- Customer Journey Management
- User Experience
- Predictive Marketing
- Automated Advertising
- Turning complaints into sales
- Integrated digital marketing
Changing The Future: Emerging Technologies That Will Blow Customers AwayMatthew Szymczyk
This is a presentation I gave at the Online Retailer Conference in Sydney, Australia on July 8th, 2010. The presentation covers the rise of e-commerce, how the 'experience' hasn't changed, and how augmented reality will change how we shop online.
Changing The Future: Emerging Technologies That Will Blow Customers AwayZugara
This is a presentation Zugara CEO, Matthew Szymczyk, gave at the Online Retailer Conference in Sydney, Australia on July 8th, 2010. The presentation covers the rise of e-commerce, how the ’experience’ hasn’t changed, and how augmented reality will change how we shop online.
Using Digital Tactics in Retail to drive growth. Growth in Retail is going to come from the digital E-commerce sector. Here are some ways in which high street retailers can take advantage of this growth for their own business.
Presentatie Steven van Belleghem @ B2B Goes Social - Presentationb2bgs
Dit is de presentatie van Steven van Belleghem op het B2B goes social symposium te Nyenrode. Het symposium vond plaats op 15 september 2011 in samenwerking met Nyenrode, iCons, HollyWood SAE en Kittyhawk
Volg de conversatie over het symposium via #b2bgs
Being Digital: Making Digital Real and RewardingCognizant
Businesses can 'do' digital by focusing on isolated initiatives. But to truly 'be' digital, they need to ensure they are digital to the core, and redefine the nature of customer centricity.
Innovation in Retail - attention economy, social commerce and epiphenomenologyIan Jindal
Presentation given to the DAS/Omnicom CEO Forum on 'Innovation in Retail'. The day is a senior, strategic briefing for leaders in the broad agency network and their key clients, and other speakers included Chris Sanderson (Director, The Future Laboratory), Mary Portas ("Queen of Shops"), Dr Jonathan Reynolds (Said Business School and Oxford Institute of Retail Management).
Keynote: "Digitale Transformation für Banken - mitspielen oder untergehen"Stefan F. Dieffenbacher
Keynote: "Digitale Transformation für Banken - mitspielen oder untergehen"
Die Keynote ist in zwei große Teile aufgeteilt:
1/ Das Bedrohungsszenario: Teil 1: Die Welt ändert sich
2/ Noch nie war der Appetit nach Innovationen größer - wie können Banken reagieren?
Der erste Teil fasst die Veränderung der vergangenen Jahre zusammen und zeigt auf welche anderen Branchen durch die digitale Revolution sprichwörtlich weggefegt worden sind. Auch groß zu sein reicht nicht mehr aus: "too big to fail" gibt es nicht mehr. Der Vortrag geht folgend auf aktuelle Bankstatistiken ein: kaum jemand besucht heute noch tatsächlich eine Bank und kommt zur Schlussfolgerung: Banken schaffen es noch nicht mit ihren Online Kunden Geld zu verdienen! Das ist aber die wachsende Herausforderung in Anbetracht der Generation X und Generation Y.
Drei Kerngedanken...
1. Wer die Kundenbeziehung besitzt, besitzt das Geschäft und den Gewinn. 2. Banken sind heute ein “low involvement business”.
3. Apple, Google und Co. werden ihre starken Kundenbeziehungen nutzen
um ihre Konkurrenten in den Hintergrund zu drängen.!
Im zweiten Teil wird der Hunger nach Innovationen dargestellt. Aber was ist eine Innovation? Die großen des Internets - Apple, Google, Facebook, AliBaba und Amazon leben und sind vorwiegend durch User Experience Innovationen erfolgreich geworden.
Es braucht einen klaren Ansatz um eine Digitale Strategie zu erstellen und die digitale Transformation zu schaffen. Die 7 zentralen Schritte hierzu werden knapp anhand von Beispielen aufgezeigt:
1/ Stakeholders
Stakeholder identification
Personas
Initial market & competitive analysis
Other inputs to needs
2/ Expected benefits
Departmental inputs
Benefits identification
Benefits breakdown
BI & Analytics review
Initial opportunity identification
3/ Overall direction
Vision
Goals
Business objectives
Project Motivation
4/ Product development
Key user tasks
Cross-channel experience journeys
Scope Landscape
Roadmap
Content org model
Site org model
5/ Costs
Technical architecture
Draft cost breakdown
Initial project plan
Organisational setup post launch
Cost assumptions
6/ Business Case
Business case
Funding options
Business Case presentation
7/ Approach & Plan
Initial draft plan till go-live
Project plan strategy & concept phase
X: The Experience When Business Meets Design - GetAbstract SummaryBrian Solis
X by Brian Solis Take-Aways
Designing a worthy customer experience is a competitive necessity.
Customers share their experiences via social media.
More buyers are basing their purchase decisions on the experiences that other consumers share.
Most companies fail to prioritize the customer experience.
Companies that believe in serving customers have a person or team responsible for designing each step of the customer experience.
Offering a great experience requires seeing things from your customer’s perspective.
Begin your improvement process by mapping the experience you currently offer.
Learn about all areas of your customers’ lives, not just their product preferences.
Create a storyboard with composite customer personas to help you visualize the experience you want to design.
Build drama and excitement into every moment of your customer’s experience, including opening the product box.
What You Will Learn
1) How customer experience became the most important criterion in consumer brand choices and 2) What methods you can use to design your consumers’ experience.
26 Disruptive & Technology Trends 2016 - 2018Brian Solis
Introducing the “26 Disruptive Technology Trends for 2016 – 2018.” In this report, we’ll explore some of the disruptive trends that are affecting pretty much everything over the next few years at least those that I’m following. It’s not just tech, though. The report is organized by socioeconomic and technological impact.
Obviously, this is not an exhaustive list of every technology and societal trend bringing about disruption on planet Earth. What follows thought definitely affects the evolution of digital Darwinism, the evolution of society and technology and its impact on behavior, expectations and customs.
How to choose the right business model? by @boardofinno - @nickdemeyBoard of Innovation
The different revenue model options, business model types and drivers why people pay. From Freemium, Broker to Razor-blade models. Ask the right questions to select your monetization strategy.
We've analyzed tons of disruptive players when we were writing our book on Digital Transformation. We discovered 7 similarities and call them "The 7 Metaphors of Digital Disruption". We saw that all the disruptors score high on these drivers of transformation while traditional players have trouble with these metaphors. The new players are attacking you on every level.
How can you defend your business from these new players in your market? You should learn how they operate and try to implement (elements of) the business models of disruptive companies.
We've made a presentation that guides you through ten business models of hyper disruptors that we found inspiring. We hope you do too. Please let us know your thoughts about it!
Spreker biohacking. Presentatie over biohacking die ik heb gegeven op Permanent Beta dag op 27 juni 2015 in Amersfoort.
Lees de samenvatting op http://www.projectleven.nl
Making the Business Case for Your Community - CMX Summit West 2016CMX
CMX Summit is the world's largest gathering of those who are ready to harness the power of collaboration and community in the digital age. Gina Bianchini shares concrete tactics for measuring and pitching the value of your community
Introduction to Zooz - Presentation by Oren Levy, Co-Founder & CEO of Zooz at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.
This talk outlines opportunities, disruptions and innovations in Healthcare. Devices both consumer and medical, data science, and creative destruction of medicine (Doctors 2.0) will help create value for patients, providers and payers!
Digital Catapult Centre Brighton: Retail Innovation and the Store of The Futu...wired_sussex
The Digital Catapult Centre Brighton is about collaborative R&D and enabling breakthrough innovations.
At this event we introduced Store of the Future - a physical space in the Netherlands that hosts innovative retail products and services.
http://storeofthefuture.nl/
Watch for an introductory Store of the Future talk by it’s Retail Research Director John Terra.
Follow us on Twitter to get involved in the conversation
https://twitter.com/Digicatbrighton
If you want to learn more about the Digital Catapult Centre Brighton, check out the website here: http://www.digitalcatapultcentre.org....
Don't forget to follow us on Twitter to join in the conversation and to receive live updates: https://twitter.com/Digicatbrighton
We also have a Linkedin group, please join to engage and share ideas with other participants interested in the Digital Catapult Centre Brighton: https://www.linkedin.com/grp/home?gid...
If you would like to be added to our Slack group, got any questions about any of our events or have just any questions in general, feel free to drop us an email at any time.
Rosalie@wiredsussex.com
Omni channel experiences your customers want! Darrel Kammeyer
Now that customers are in the driver’s seat, the changes are happening faster and more frequently. Your customers have been through an unprecedented digital & mobile expansion, but there’s much more to come. In this hyper-active environment, what does it take for you to create relevant and insightful customer interactions across multiple channels?
In this fast-paced and entertaining session, Darrel will provide well-known brand examples in high tech, retail, financial services, travel, and hospitality which will demonstrate:
• why customers are adopting more technologies even more rapidly than you think
• how marketers need to predict, envision and invest in the new customer relationships that these channels can build
• what’s the best way for you to determine your biggest opportunities to engage customers in their mobile and digital moments
• why the lack of strategy and digital skills hold back digital advancement
• and what are the necessary steps that you need to take to integrate cross-channel journeys and experiences for the biggest return
Marketing Social Definition, Marketing AMA Definition & Kotler Definition of Marketing Management. Plus Marketing demand states, Marketing Concepts, Company Orientation & Marketing Task.
Topics: How consumer needs drive innovation in retail. Evolution of e-commerce SaaS and opportunities. Social media and on/offline purchase attribution.
We are thrilled to release our new presentation: « Retail, Fashion & Beauty: how companies drive innovation».
Based on our experience and our research, this analysis highlights the different ways companies drive innovation in the US and in Europe, illustrated through 80 best practices.
Clive Woodger's conference about the Ultimate Retail Brand Experience. Organised by 3M Colombia. The main topics were: The Empowered Consumer, Retail Touchpoint's, Retail Transformations and Transformation Challenges.
Co to jest Cyfrowa Transformacja (DX)? Przykłady transformacji cyfrowej (szerzej niż tylko wdrożenia systemów IT) w różnych branżach: media, rozrywka, handel, przemysł, finanse, moda, gastronomia, IT, administracja państwowa etc. Strategie, operacjonalizacja, wdrożenia w tych obszarach, które w przedsiębiorstwach podlegają szczególnym zmianom. Kiedy wiadomo, że się transformujemy, samoocena.
Nowe technologie komunikacji – które wykorzystać, aby usprawnić działanie cli...Michal Kreczmar
Nowe media: AR VR MR, gify, snapy, emotki... Nowe interfejsy: głos, gesty, komputerowa wizja... sztuczna inteligencja, uczenie maszynowe, automatyzacja, autonomia jak wpłyną na obsługę klienta? Które z nich, i w jaki sposób wykorzystać w organizacji? Przykłady, rekomendacje, frameworki.
Cyfrowa transformacja przedsiębiorstw to nie tylko IT. Jak organizacje mogą wykorzystać "dysruptywne" zmiany na rynku będące wynikiem digitalizacji? Czy wystarczą nowe technologie, wizja, strategia czy musimy także zmieniać kulturę organizacyjną, modernizować procesy, struktury, wprowadzać nowe sposoby pracy, kompetencje? Historia osobista i wnioski z +20 lat digitalizowania firm.
Przemysłowy internet rzeczy, perspektywa globalna.Michal Kreczmar
Industry 4.0 vel Przemysłowy Internet Rzeczy (IIoT): definicje, rynek, modele biznesowe, inwestycje, przeszkody, ROI, wnioski z badań PwC, przykłady z rynków, zastosowania w biznesie.
Wnioski z badania cyfrowej inteligencji firm - Digital IQ 2017 PwC. Transformacja cyfrowa to skomplikowany i kosztowny proces, to nie tylko wdrażanie nowych technologii ale też wizja, strategia, ludzie, innowacje, produkty, nowy sposób zarządzania, nowe kompetencje, zmieniające się modele biznesowe. Science, non fiction.
Wiarygodność w czasach fake news, pranków, postprawdy oraz powszechnej cyfrow...Michal Kreczmar
Jak stawiać tamy zalewowi fake news, gasić w zarodku epidemie ściem, odróżniać prawdę od postprawdy, oceniać wiarygodność treści, a wreszcie jak budować marki w czasach reputation economy.
Perspektywy rozwoju branży rozrywki i mediów w Polsce 2017-2021, PwC. Prognozy rynku mediow i rozrywki dla telewizji, internetu, prasy, gier, e-sportu.
The new commerce nowa fala e-commerce. 20 modeli biznesowych, ktore maja sz...Michal Kreczmar
Jak nowe modele biznesowe moga wplynac na rynek ecommerce. Budowa przewagi konkurencyjnej, startupy, wykorzystanie modeli biznesowych przez obecnych graczy.
Przyszlosc e commerce: connected consumer = conected commerceMichal Kreczmar
Co zmieni się w przyszłości w ecommerce: customer experience, konkurencja, kanały promocji i dystrybucji, sklepy, prezentacja produktu, wybór towarów, dostawa, płatności, nowe zagrożenia, modele biznesowe.
Raport mniejszości how digital (could) kill the (old skull) media starsMichal Kreczmar
Raport mniejszości: How digital (could) kill the (old skull) media stars
- Czy xxx* mln zł przychodów Onetu i xxx* mln zł Agory z internetu to wyczyn?
- Kto naprawdę rządzi na polskim rynku reklamy internetowej?
- Top 5 polskich ściem w mediach interaktywnych (edition 2012 ad)
- Kiedy internet zacznie zabierać udziały telewizji
- Dysrupcja rzeczywistości: za 3 lata w polskim internecie
*Po publikacji raportów rocznych za 2011
Should I Stay or should I go? Marketing efektywnościowy w polskich przedsiebi...Michal Kreczmar
Pierwsze badanie wykorzystania marketingu efektywnościowego w polskich przedsiębiorstwach (ICAN/Harward Business Review na zlecenie iProspect Polska). Powody korzystania z performance marketingu, najważniejsze zalety, budzet reklamowy, wykorzystywane formy reklamy, znajomosc oraz korzystanie z modeli rozliczen (CPC, CPS, CPL, CPE, CPV, PPC, PPD), dostawcy reklam, stopien zadowolenia z performance marketingu.
Should I Stay or should I go? Marketing efektywnościowy w polskich przedsiebi...
Ecommerce disruptive trends and new business models
1. E-commerce
Disruptive Trends and New Business Models
Advertising Sales Summit, Burda International
Michał Kreczmar
E-commerce Director
Hypermedia, Dentsu Aegis Network
20.04.2015
2. First, disruptive products are simpler and
cheaper; they generally promise lower
margins, not greater profits.
Second, disruptive technologies typically
are first commercialized in emerging or
insignificant markets.
And third, leading firms’ most profitable
customers generally don’t want, and
indeed initially can’t use, products based
on disruptive technologies
Clayton Christensen
The Innovator’s Dilemma
3. Time to market: MVP, lean/agile, cost of technology, quick & dirty
Financing: crowdfunding, crowdsourcing, VC, angels, IPO
Startup ecosystem: knowledge networks, hackatons, SV everywhere
Production: 3D printing, customization, personalisation
Hypercompetition: infinite shelf, price, convinience, frictionless
Agents of change: Start up
4. Promotion: adv platforms, programmatic/biddable media, hipertargeting, remarketing,
real id vs cookie, no dead ends (AdTech, MarTech)
Omnichannel: webrooming, showrooming, channel blend, single customer view
Content: UGC, viral, short form, visual media, product presentation (EdiTech)
Media access: smartphones, phablets, tablets, interactive windows, VR, wearables, IoT
Agents of change: Media
5. Technology: real time, on
demand, API, channeling,
clienteling, orchestration,
conversion optimisation
(EcomTech)
Tools: big data/data science,
communication/messaging,
predictive modeling, algorithms,
deep learning/AI
Mechanics: social, curation,
voting, like, follow, share, visit,
view, comment, subscribe, push
Security: ad frauds, cracks, DDoS,
privacy, organized crime
Agents of change: Technology
6. Customers: millenials, digital natives, silver surfers, global reach, always on,
ADHD, instant gratification
Customer experience: Google Now/Siri/Cortana/IBM Watson/Amazon Echo,
WeChat + personal touch
Product love: tribes, funbase, social curation, MLM, attention to detail, new
accesible luxury
Agents of change: People
7. Offline shops: mPOS, beacons, facial
scanning, wearables
Fullfilment: packaging, robo-warehouse
Logistics, delivery: drive through collect
& return, same day/1 hour everywhere
delivery, Click/Reserve and collect,
delivery lockers, Collect+ lounge, Volvo
Roam, eBay now, Instacart, Google
Express, Amazon, Shoprunner,
Postmates, Deliv, Curbside, Shyp, Zoomin,
Uber, Drons
Payments: in app payments, ApplePay,
GWallet, Facebook, Amazon, PayPal,
Square, Visa, mPesa, BLIK,
cryptocurrencies (FinTech)
Agents of change: Last mile
8. Shop or Marketplace?
Traditional business models:
• Business 2 Business, Business 2 Consumer
• Consumer 2 Business, Consumer 2 Consumer
• Business 2 Government, Consumer 2 Government
• Shops, Exchanges, Marketplaces
• Brick & Mortar, Clicks & Bricks
• Pure players, Omnichannel, Total Retail
9. Flash & Private sales
• Vente-Privee – luxury fashion
• Zulily – child fashion, accessories (IPO 2,7 bln $)
• Gilt Group – fashion(IPO 2015)
• Hautelook – fashion (bought by Nordstrom)
• Ideel – fashion (bought by Groupon)
• RueLaLa – fashion (bought by GSI, eBay)
• One Kings Lane – accessories
• Fab – design (bankrupted)
Subscription commerce
• Birchbox - cosmetics
• JustFab - shoes
• Manpacks - lingerie
• Stitchfix – fashion
• BarkBox – dog food
• NatureBox – eco food
• Walgreen - refils – prescription drugs
Deals & Group buying
• Groupon – services, all (cap 5 bln $)
• LivingSocial – services(bought by Amazon)
• Woot – electronics, all (bought by Amazon)
Last waves of disruption
10. The illiterate of the
21st century will not be
those who cannot read
and write, but those
who cannot learn,
unlearn, and relearn.
Alvin Toffler
Future Shock
11. New marketplaces
Example
Zaarly, Serviz, GigWalk, Fiverr, Taskrabbit, HelloAlfred…
• Horizontal marketplaces
• People services
• End 2 end, On demand, Transactional
12. New marketplaces
Example
Grubhub, OpenTable, DogVacacy, Housekeep, Homejoy, Instacart, Handy, Thread up,
Storefront, Vacatia, Seamless, beepi, washio, Glamsquad…
• Vertical marketplaces
• People services,
• End 2 end, On demand, Transactional
16. New marketplaces
Example
Sears, Staples, La Redoute…
• Traditional retailers open their own marketplaces
• Fullfilment, supply, advertising etc. for third party
19. Renting economy
Nobody is sharing anything. People
are making money, plain and simple.
Technology has made renting things
(even in real time) as simple as it
made buying things a decade ago.
Fred Wilson
Union Square Ventures
Uber, the world’s largest taxi company,
owns no vehicles. Facebook, the world’s
most popular media owner, creates no
content. Alibaba, the most valuable
retailer, has no inventory. And Airbnb,
the world’s largest accommodation
provider, owns no real estate.
Tom Goodwin,
Havas Media
21. Mobile First
Wanelo
• Fashion mall/marketplace
• Want, need, love - curated by people just like you
• everything on smartphone, tablet
Example
22. Mobile First
Curbside
• Find products that are available for pickup today from local stores.
• Your order will be waiting for you. Just head inside to the designated area.
• At stores you don't even need to park - we hand your order to you as you pull up.
Example
23. Mobile First
The Hunt
• Community powered mobile app
• Posting a photo of an item that they’re looking for, along with specific requirements such as
budget and size. The Hunt community uses their shopping prowess to suggest products that
meet the Hunt criteria
Example
24. Mobile First
Vint
• Find fitness instructor, schedule a session with them, and to manage both bookings and
payments via app
• Fitness Concierge Curated spots in neighborhood, instructor guidance between workouts
• Subscription based
Example
25. Mobile First or Only?
Fetch, GoButler, Magic…
• All you have to do is describe what you
need with a text or a photo, and your
personal buying assistant will handle the
rest.
• Anything you want. As long as it's not
illegal. Seriously. Just try it.
• Not another automated shopping app. It’s a
buying app, powered by real people who
will not only find you the best price,
organize groceries, take care of
reservations, arrange travel bookings, order
food, make appointments and search for
coupon codes, they’ll even place the order
for you using the billing and shipping
information from your profile.
Example
26. Mobile First or Only?
Modiface: Beautiful me, Eye color, Hair
color studio, Virtual Dentist, Nail Salon
• Artificially Intelligent photo processing
system analyzes your social photos in
seconds.
• Find out your true skin tone and
undertone, and what foundations are
best for you.
• Find out what makeup products you
wear most often, and how that has
changed over time
• Get your exact hair shade measured
based on your social photos.
• Get personalized product
recommendations based on your skin
profile and makeup usage history.
Example
27. Mobile China Innovation
WeChat
•From mobile messanger, news, blogging,
•Through games, payments, banking/wallet, taxi, food delivery, tickets,
•To interactive e-commerce (service accounts - CRM/loyality/consierge) + API
Source: Liang Wu (Hillhouse Captial).
Example
29. SF Food Delivery Wars
Postmates
• On-demand delivery service partnering with
participating restaurants
Sprig
• Order lunch and dinner off a limited, chef-
driven menu that's made in house (all its food
also happens to be organic). Delivery under 20
minutes.
SpoonRocket
• Healthy meal service that offers users a choice
of 4 rotating menu items per day. Delivery is
promised in 10 minutes or less.
Caviar
• „Premium" delivery service partners with top-
tier restaurants that normally don't offer their
food to-go.
Munchery
• Meals are cooked by in-house chefs, delivered
chilled, for re-heating and eating later.
31. Predictive retailing
Example
Stylitics
• Monitor what you buy, with the hope of making suggestions around this
• Free organizational tools, style toolkit, connected to the retailers, apps, and services
• Daily recommendations, expert advice, looks from professional stylists and fashion bloggers
33. Crowdsourcing & Crowdfounding
Example
Made.com
• Furniture marketplace, curation & voting
• Direct from makers. No warehouses. No physical stores. No middlemen.
• Every 7 days, combine all the orders for a piece and put them into production.
34. Crowdsourcing & Crowdfounding
Etsy - IPO 04.2015 - 4 bln$ valuation
• Handmade unique marketplace, vintage goods and craft supplies
• Curated recommendations tailored to your taste
• Open an Etsy shop—with just $0.20 USD and your imagination
Example
35. Crowdsourcing & Crowdfounding
Kickstarter, Indiegogo, GoFoundMe, AngelList…
• From films, games, and music to art, design and technology
• Project creators set a funding goal and deadline. If people like a project, they can
pledge money to make it happen.
Example
36. Customization
Example
Nike, Prada, adidas, Converse, New Balance, Oakley, Puma, Quicksilver,
Hurley, Reebok, Timberland…
• From 1 to 452 models of shoes for customization & personalisation
• On demand production, offline shoes printing solutions
37. Customization
Example
J. Hillburn, Trumaker, Indochino, Proper Cloth, Blank Label, Taylor Stitch, Seregnetee…
• From shirts & suits, outwear, to bags & accessories - all
• Design, fabric, style, size, details, embroidery – online customization & personalisation
• On demand production
38. Customization
Example
Gemvara, Allurez
• Jevelry: rings, earrings, pendants, necklaces - all
• Design, metal, style, stones, size, details – online customization & personalisation
• On demand production
39. Makers, 3D Print, Materialization
Goldieblox, Makies, Kiwi Crate…
• Toys building kits, doll creation & customisation, creative project sets
• Production by 3D print, ready made components, inspire creativity
40. Makers, 3D Print, Materialization
Mink
• Desktop printer that prints makeup
• It can take any image and instantly transform it into a wearable color cosmetic,
turning any camera, phone or laptop into an endless beauty aisle.
Example
41. Makers, 3D Print, Materialization
Feetz
• Custom fit, 3D printed shoes
• Take 3 photos of each shoes using Feets App
• Desing and personalize shoes
Example
42. Makers, 3D Print, Materialization
Shapeways, Cgtrader, Sketchfab…
• 3D Printing Service & Marketplace
• Upload Your 3D design to order instantly
• Buy 3D models, sell 3D models
Example
43. Digital Assets & Intellectual Property
Vessel
• Pay subscription fee for access to video… before it appears on YouTube
• Exclusive deals with video content producers
Example
44. Digital Assets & Intellectual Property
Netflix, Amazon, YouTube, Hulu, HBO Go, Spotify, Rdio, MOG, Pandora, SoundCloud, AppStore,
Google Play, Udemy, New York Times…
• Digital assets: production, distribution, management, curation, sales
Disney, Angry Birds, Marvel, LucasArts, Harry Potter, James Bond…
• Intellectual Property creation, curation, licensing
IBM, Samsung, Canon, Sony, LG, Microsoft, Google…
• Patents
45. Hollywood meet e-commerce
The Honest Company
• Baby accessories - production and online sales
• By Jessica Alba
• Subscription based
Example
48. Multi Level Marketing
Stella & Dot, Chloe & Isabel
• Jevelry, accessories - production and online sales
• Purchased exclusively at home jewelry parties or online
• Become a Stylist and have your own jewelry party selling Our jewelry
Example
49. Consumer Merchandised Shops
ModCloth, Moda Operandi, FashionStake
• E-retailers of indie clothing, accessories, and decor
• Using real buyers community as merchandisers (photos, recomendations)
• Voting for production, follow, like, share etc.
Example
50. Media & Commerce
Example
Under Armour
• 80% focus on storytelling, experience and only 20% commerce
• Restaurant, cafeteria, Instagram photos printing on site, bike repair…
51. Media & Commerce
Example
Net-a-porter, Guilt…
• From online shop, through shopping e-zine to print?
• Net-a-porter + Yoox: „Global fashion destination for content and commerce. Shoppable
magazine in print and digital, distributed in 60 countries with worldwide circulation of
152,500”
52. Media & Commerce
Example
HSN, QVC
• Shopping TV online
• Usage of ready made broad product presetiation video assets
• New, online prime time
53. Curation & Personalization
Outfittery, Trunk Club…
• Online questionnaire, style consultation, try outfits at home
• Free shipping and returns, subscription or combined outfits
• Expert product curation, self production or close relation with producers
Example
54. Social curation & lookbooks
Polyvore, Lyst, Tapiture, Dailylook, Stylefruits
• Discover, shop and express your style
• Customer or stylist arranged sets of complementary products
• Follow, like, rate & review social mechanics or machine learning
Example
56. D2C, vertically integrated
Warby Parker
• Glasses e-retailer - online & offline
• Total consumer centric (2nd place in revenue per sq m after Apple)
• Free delivery & return 5 days 5 pairs
• Own production supply chain
Example
57. D2C, vertically integrated
Dolar Shave Club, Harry’s
• Shaving gear & accessories, online & offline shops
• Own production supply chain
• Harry’s: „10 month startup buys 93 Year Old Business for $100 mln”
• Subscription based
Example
61. Access to unique inventory
• Fanatics – sport club fashion
• Not Just A Label, Of A Kind - design
• Solecollector - marketplace for
unique sneackers
• Disney, Warner, Mattel… - licensing
• Taylor Swift, Florence and the
Machine & Apple Beats Music, Tidal
• Alibaba, Etsy… – marketplaces
• Sephora – exclusive distribution deals
62. Auctions
• Auctionata, TopHatter, Invaluable
Live auctions, every item checked,
valued and verified to be of high
quality by experts, shipping &
delivery, secure processing and
transfer of payment.
• Auction - properties
• EBTH – art
• Christie’s – buy it now (a la eBay)
63. Data
Target, Walmart, Amazon, Alibaba…
• From salles support, through selling advertising space for FMCG, to their own
data adexchanges
Brand wearables, IoT - Disney Magic Band, Philips Hue, Nike+, Apple Watch…
65. Mission
Zady, Serengetee, Stylesaint, Toms, Patagonia, H&M…
• Sustainable production, usage & repair,
• Charity, buy 1 get 1 for needy
• Exchange - more joy less stuff
Example
66. Mission
Soylent, Munchery, Luvo, AgLocal, Hampton creek, Urban Remedy…
• Food 2.0, heavy R&D
• Sustainable production & distribution
• Supplemental diets to traditionally produced food
Example
67. Business model secret formulas:
Hollywood star + Subscription + Mission = Honest
Community + Crowdfunding + Voting + Production = Betabrands
Online 2 offline + direct 2 consumer + Production + drop of Mission = Warby Parker
Real Time + Experts + Second hand art = Auctionata
Marketplace + Services + No inventory = Uber
Expert curation + subscription + relationship with production = Trunk Club
Will it blend?
68. Michał Kreczmar
E-commerce Director
Hypermedia, Dentsu Aegis Network
M.Kreczmar@hypermedia.pl
facebook.com/krecz
pl.linkedin.com/in/michalkreczmar
slideshare.net/krecz
Questions, comments,
suggestions?
Thank You for Your time
Editor's Notes
Sklep online dla marek handlowych i produkujących to comodity
Sklep online dla marek handlowych i produkujących to comodity, If it has a UPC code, Amazon will beat You (via Chris Dickinson)
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