Mobile networks are the most accessible and affordable form of information and communication technology (ICT) in developing countries in Asia and Africa. Mobile social networks have greater potential than traditional mobile networks due to Metcalfe's and Reed's Laws, which state that the value of networks increases exponentially based on the number of users. The document proposes using open-source, cloud-based mobile social networks that can be accessed exclusively through mobile phones to help mobilize social change. These networks would allow users to connect through intuitive menus using voice and text in local languages and enable customization by non-governmental organizations for community-building around specific causes.

1. Using Mobile Social Networks to Mobilize Social Change

2. Why ICT4D?
ICTs have
network-
based
ICTs enable multiplier
capability effects across
building for economic
both sectors
individuals
ICTs enable and
access to institutions
information
for better
economic
decisions

3. Why Mobile?
ICT Penetration in India (August 2008)
30.00%
25.00% 27.02%
20.00%
15.00%
10.00%
5.00% 5.31%
0.00% 0.04%
Broadband
Internet
Mobile
Mobile is the only accessible and affordable ICT in developing countries in
Asia and Africa.

4. Why Mobile Social Networks?
Metcalfe’s Law: Mobile Networks Reed’s Law: Mobile Social Networks
The value of a telecommunications The value of a group forming social
network is proportional to n2. network is proportional to 2n.
4,950 for n = 100. 1,267,650,600,228,230,000,000,00
0,000,000 for n=100.

5. Why ?
Social network in the cloud based on the
values of collaboration, community and
user generated content
Accessed exclusively by mobile phones
via intuitive multi-lingual voice and
text message based menus
Open source to support
customization by NGOs to create
local cause-based communities
Connected to other local cause-
based communities

6. Using Mobile Social Networks to Mobilize Social Change