1) Mobile phone usage has grown tremendously worldwide, with over 4.6 billion units now in use compared to 2.25 billion just a few years ago. 2) However, only 25% of Europeans over 13 currently listen to music on their mobile phones, despite 75% owning smartphones capable of playing music. 3) For radio to better compete with other mobile entertainment options, it needs to be more easily accessible, engaging, social and shareable for mobile users.

1. Radiodays Europe 2011
Will mobile kill
the radio store?
Hampus Jakobsson
@hajak hampus.jakobsson@gmail.com

2. Rate of worlds
population with
mobile phones
24%
76%

3. Units sold 2010
350 million 1.4 billion

4. I mean
mobile is
BIG

5. Average time till reported lost
1560 mins 68 mins

6. Units in use
2.25 billion 4.6 billion

7. and
mobile is
PERSONAL

8. What about music?

9. Rate of Europe’s population
over 13 listening to music on
mobile phones
25%
75%

10. And worst of all - more than
twice as many take pictures!
25%
43% 57%
75%
Rate of Europe’s population
over 13 taking picture with
mobile phones

11. Why are not more
listening to music?

12. Possible reason #1:
Too hard to
access or use

13. The “Apple lesson”
Ease of use > Features
>

14. The “Amazon lesson”
Number of clicks count
How much did Amazon make
Q: more in a year by removing one
button in the purchase flow?
$300 million
A: (an increase of 45%)

15. Could radio be more
in snippets?
searchable?
linkable?
discoverable?

16. Possible reason #2:
Not engaging
enough

17. What is enagaging?
200 million mins / day

18. Just for comparision
600 million mins in total

19. Could radio be more
social?
easy to share?
something you
could “master”?

20. How do we turn
radio into Angry
Birds or YouTube?
@hajak
hampus.jakobsson@gmail.com
slideshare.net/hajak