1. This document is offered compliments of
BSP Media Group. www.bspmediagroup.com
All rights reserved.

2. How mobile
is the future of
television
Marie Lora-Mungai
Founder and CEO, Buni TV
@marieloramungai
@bunitv

3. Number of cinema screens
United-States:
1/8,000 people
India:
1/100,000 people
Africa:
1/6,000,000 people

4. Pay-TV subscribers in Africa
6,739,000

5. Mobile subscribers in Africa
700,000,000
In urban centers:
60% smartphones or
internet-enabled*
*McKinsey

6. Africans spend
on mobile
Youths spend more on airtime than on
anything else
Variety of payment methods
Watching video/listening to music
is the 3rd most frequent activity
after social media and emails
*Source: McKinsey - Rise of the African Consumer Report (2012

7. is leveraging the mobile
revolution
700,000 uniques
55% from Africa
40% from mobile

8. The end of piracy?

9. will change
media consumption patterns
TV
Cinemas
Pirated DVDs
TV
Cinemas
Pirated DVDs
Buni TV
…and disincentivize pirates.

10. Could the internet
fully replace
television?

11. In the US: the cord-cutting
phenomenon
92% of 18-34 year olds want
VOD streamed everywhere
and anywhere
94% would feel more
positively about networks
that offer VOD streamed
everywhere

12. In Africa
We’re in the midst of
a TV explosion

13. Solving the issues of
speed and accessibility

14. In Nairobi: Wifi in matatus

17. Soon:
African
cord-cutters

18. Yes to short form content…

19. But yes also to long form content
being consumed on mobile
60% of Kenyans use their
mobile in bed*
*InMobi

20. The future is in data-driven,
customized content
BBC miniseries remake +
Kevin Spacey + David
Fincher = huge success for
Netflix

21. Mobile platforms
are entering the
content game

22. ’s first experiment with
data-driven content

23. THE PRESIDENT: A controversial film

24. A campaign slogan:
“Banned in Cameroon,
FREE on Buni TV”

25. Press release, new trailer, social media

26. THE PRESIDENT campaign results
• Press articles in 10+ publications
• Link to the film shared by
influencers
• 8,407 views
• Douala and Yaounde in top 5
cities
• Overwhelmingly positive
responses from viewers

27. For mobile to be the future of television:
Technical requirements must be met
Be in the content game
Do not passively distribute but foster discovery
and actively market the content