Understanding the point of origin of your website visitors is a very powerful analytics. This is so because you will have a better idea where to spend your time and money. These social networking sites, search engines, or website referrals where your visitors originated from are helpful in planning your marketing tactics. The features of these points of origin will give you an idea about “how to” and “whom to” market your site and your products. Having said all these, Google Analytics Acquisition Reports serves this purpose. It has the capacity of gathering a lot of data about how visitors discover your sites. In addition, its acquisition report gives you an insight as far as which online marketing strategies are driving the highest number of visitors to your website. Moreover, it tells you which one is the most qualified and converting leads. Keeping with the behavior of visitors is always necessary. The behavior pattern must be studied carefully, and taken note of seriously if innovation in the social marketing platforms can lead to your success.

1. How to Use Google
Analytics Acquisition
Reports to Know where
People are Coming From

2. How do people find your
website?

3. You need to know an
answer to this.

4. And so this is the
reason why…

5. You need to understand
Acquisition of Google
Analytics.

6. When you know your
biggest traffic sources, …

7. You’ve got a better
idea with your money.

8. An idea about how to
spend your time and
money.

9. Sign in to Google
Analytics.

10. Type your
email ad,
and then,
click
NEXT.

11. Use one account for all
Google transactions.

12. This facilitates all your
activities very easily.

13. This saves your time
for other meaningful
outputs.

14. Of course, this can avoid
juggling your memory.

15. Type
your
passwor
d and
click
SIGN IN.

16. Your password must be
easy to remember.

17. Combination of letters,
numbers, and symbols
is encouraged.

18. You are then navigated
to your view.

20. You can see HOME,
REPORTING,
CUSTOMIZATION and
ADMIN.

21. They are located at the
topmost part.

23. This time, you select the
reporting tab.

24. Select and
click it.

25. Now, this time select
the Acquisition tab.

26. Select and click it.

27. There are six main
sections.

28. These are the six main
sections.

29. Let’s have one by one.

30. Let’s talk about
Overview first.

31. Just click this.

32. The Acquisition Overview report

33. What is it all about?

34. It’s a quick view of the top
channels…

35. channels that send visitors
to your website.

36. It includes the
associated
acquisition.

37. Also included is the
behavior and
conversion.

38. This is for each channel.

39. Now, let’s have
All Traffic.

40. Just click this.

41. These are the four
subsections.

42. What are the features of
Channels?

43. It lists top traffic
sources.

44. It’s from all channels
combined.

45. It does not separate
these two:

46. Social network and
referral websites

47. What does it do then?

48. They are listed together.

49. It’s based on the
number of visitors.

50. It’s visitors they sent to
your site.

51. The Channels Report Page

52. What about Treemaps?

53. Just click and
choose this.

54. It makes reports on
Adwords more visual.

55. You can see how your
advertisement perform.

56. It provides a visual
representation of trends.

57. It is both positive and
negative.

58. It displays how a
campaign’s performance
fluctuates.

59. It displays when a
campaign’s performance
fluctuates.

60. The Treemaps Report page

61. Now, let’s go to
Source/Medium!

62. Just click it.

63. Source is the origin of
your traffic.

64. It can be as search
engine.

65. It can be a domain.

66. Medium is the source
general category.

67. It could be a web
referral.

68. It could be an organic
search.

69. Source/Medium is a
dimension that combines
both.

70. Let’s have these
examples.

71. Google/organic

72. Example.com/referral

73. It’s time to talk about
Referrals.

74. Just click it.

75. It leaves out search
engines.

76. It directs traffic.

77. It only shows website
domain. ..

78. that have referred traffic
to your website.

79. The Referral Report Page

80. Let’s move on to
Adwords!

81. Just click this.

82. You can find
subsections.

83. These are the
subsections.

84. Let’s have the first-the
Campaigns.

85. Just click
this.

86. It focuses traffic on
Adwords campaigns.

87. Use this report to answer
question like these…

88. How effective are your
campaigns at attracting
new users?

89. How engaged are users
with your website or
app?

90. AdWords Campaign Report page

91. Let’s now have
Adwords Treemaps.

92. Just click this.

93. It provides visually
explore trends.

94. You can quickly and
intuitively develop
hypotheses.

95. It is about your
advertising campaign.

96. It exposes relative
importance of different
entities.

97. It exposes relationships
between different trends.

98. Adwords Treemaps
Report Page

99. Let’s discover Sitelinks.

100. Just click it.

101. These are extension
links.

102. The Sitelink report page

103. Let’s have Keywords
this time.

104. Just click it.

105. It breaks down the
keywords.

106. These are keywords
used by your visitors…

107. so they could find your
website.

108. It’s from organic and
paid search sites.

109. The Keyword Report Page

110. What about the
Search Queries?

111. Just click this.

112. It shows how often
your site appears.

113. It’s its appearance in
Google search results.

114. It filters and groups
data by categories.

115. Use the results to
improve your site’s
search performance.

116. The Search Query Report Page

117. What is an Hour of
Day all about?

118. It’s statistics by hour
of the day.

119. It’s by the day of the
week.

120. It’s based on the time-
zone setting.

121. It is for the relevant
view.

122. Hour of Day Report Page

123. What about the Final
URLs?

124. Just click it.

125. It’s what people reach
when they click your ad.

126. The Final URLs Page Report

127. Do you want to optimize
your ranking?

128. You must know Search
Console.

129. Just click this.

130. These are the four
subsections.

131. Let’s talk about each
subsection.

132. First, let’s have
Landing Pages.

133. Just click this.

134. It lists URLs site.

135. You can see each
URL performance.

136. In terms of the
following:

137. First, search
effectiveness.

138. Second, how users
engaged in terms of
content.

139. Second, let’s have
Countries.

140. Just click this.

141. It lets you see
these…

142. Which country produce
the best search
performance.

143. The user engagement
for your site URLs

144. Let’s go to the next-
Devices.

145. Just click this.

146. You can know this.

147. You can see a category
of devices.

148. One that delivers the best
search performance.

149. One that delivers the
best user engagement

150. Lastly, it is Queries.

151. Just click this.

152. It lists the Google search
queries…

153. It is the one that
generated impressions.

154. It’s impressions about
your website URLs.

155. Now, let’s see what
Social is all about.

156. Just click this.

157. These are the
subsections.

158. Let’s have each
subsection tackled.

159. First, we have the
Overview.

160. Just click this.

161. It allows you to see at
a glance this…

162. How much conversion
value is generated from
social channel?

163. Second, let’s have
Network Referrals.

164. Just click this.

165. You can see your
engagement metrics.

166. It’s for traffic for each
social network.

167. You can see this kind of
network…

168. The one with the
highest quality traffic

169. Third, it is the
Landing Pages.

170. Just click it.

171. You can identify your
most viral content.

172. Fourth, let’s discuss
Conversions.

173. Just click it.

174. You can quantify the
value of social.

175. It shows the total
number of conversions.

176. It shows the monetary
value of conversions.

177. Fifth, it is Plugins.

178. Just click this.

179. You can know these
things…

180. Which article is
commonly “liked” or
shared

181. From which social
networks they're being
shared

182. Sixth, we have the
User’s Flow.

183. Just click this.

184. It shows the initial
paths users used.

185. It’s from social networks
took through your site.

186. The last section is
Campaigns.

187. Just click this.

188. These are the four
subsections.

189. Let’s have the
features of each one.

190. First is the All
Campaigns.

191. Just click this.

192. You can analyze email
marketing.

193. You can analyze pay-
per-click advertising
campaign.

194. Second is the Paid
Keywords.

195. Just click this.

196. You can better
understand
these:

197. How to invest in site
content

198. How to invest in
advertising

199. How to invest in other
forms of engagement

200. Third, what is an
Organic Search?

201. Just click this.

202. You can enter one or
more search items.

203. It’s in a single data
string.

204. It’s listings that matches
the users’ query.

205. Lastly, it the Cost
Analysis.

206. Just click this.

207. It allows you to
measure the following:

208. Sessions and Costs

209. Revenue performance
for paid advertising
campaigns

210. Check you Acquisition
Report regularly now!

211. Thank you for
watching!