Explore the amazing tools to know how much traffic does a website get to optimize your & competitor’s website visitors insights.

1. How Much Traffic Does
This Website Get? 7 Ways
To Check
Remember when you rigorously studied in school, stayed up late,
took tough tests, and anxiously waited for your results?
Well, prepare for a little déjà vu because you’ll experience a
similar mix of anticipation and anxiety when your website goes
live. You’ll be eager to learn how well your website operates, how
many people view it, and whether it accomplishes your objectives.
In this blog, we will discover what website traffic is, why it is
important to keep a check on your progress, and what are the
ways to do so.
Understanding Website Traffic
Imagine you’re excited about attending a seminar. However, you
must finish the registration process before attending it. Why do
you need to do this? This is because the seminar’s organizers
want to learn more about those attending.
They want to know how many people are coming, who these
individuals are, and how many find the seminar valuable or
relevant. This information is important since it helps the
organizers plan and organize similar events in the future based
on the level of interest and participation they observe.

2. Website traffic is just as similar. Website traffic refers to the
number of visitors or users who access a particular website over
a specified period of time, typically measured in days, weeks, or
months. It is a crucial metric for website owners and digital
marketers, providing insights into a website’s popularity, reach,
and effectiveness.
Website traffic can be categorized into various sources, including
organic (from search engines), direct (users who directly type in
the website’s URL), referral (traffic from other websites or links),
and social (from social media platforms).
Analyzing website traffic helps website owners understand their
audience, track trends, and make informed decisions to improve
user experience and achieve their online goals, whether
increasing sales, engagement, or brand visibility.
Also Read: Does Buying Traffic To Your Website Work?
Importance Of Website Traffic
For Businesses And Website
Owners
In this digital age, it is important to have a website for your
business. It is like keeping up with the trends on social media,
moving along with the crowd, and being a part of the crowd.

3. If you want your business to thrive in the retail as well as the
digital world, taking appropriate measures is necessary. It is
equally important to keep track of the progress, and one of the
ways to do that is website traffic.
Here are some of the reasons why website traffic is
important for businesses:
 Brand Exposure: Website traffic is necessary to enhance the
visibility of your website and brand. You raise brand awareness
among potential customers and the number of clicks with each
visitor.
 Lead Generation: Website traffic is a useful source for
generating leads. Anyone visiting your website may become a
potential customer of your products and services. You can grab
their attention through forms and calls to action.
 Sales and Revenue: Website traffic directly impacts sales for
eCommerce websites or businesses with an online store. More
visitors mean more potential customers and more conversions
and revenue.
 Content: Monitoring website traffic helps you gauge the
performance of your content. You can see which pages are most
popular and which topics resonate with your audience, and use
this data to refine your content strategy.
 SEO and Search Rankings: Search engines often consider
website traffic when determining rankings. High traffic signals to
search engines that your site is valuable and relevant, improving
your position in search results.
 User Engagement: Analyzing traffic metrics like bounce rate,
time spent on site, and pages per visit can provide insights into

4. how engaged your audience is with your content. This
information can help you improve user experience and
engagement.
Also Read: Website Optimization Tips To Increase Website
Performance
Website traffic is not just about numbers but also the potential
for growth, engagement, and success in the digital age. Making
informed decisions and achieving your digital objectives requires
constant monitoring and knowledge of website traffic.
Ways To Find Website Traffic
Now that you’re familiar with the term website traffic and its
importance for businesses, here is how to find website traffic for
your business through Google Analytics.
Monitoring Website Traffic For
Your Business
1. Google Analytics
➔ Setup Google Analytics
The first step is to create a Google Analytics account.

5. After creating an account, you must create a new website
property and generate a tracking code. Follow the on-screen
instructions to do this.
➔ Add Tracking Code to your Website & Data Collection
You’ll receive a tracking code. Place this code into the HTML of
your website.
It allows Google Analytics to collect data from your website. The
process of data collection usually takes about 1-2 days.
➔ Website Traffic Statistics
Once the data is collected, log into your Google Analytics account
and click on the property in the menu section on the left side.

6. ➔ From the property dashboard, you can view your website’s
traffic reports.
➔ Traffic Reports
Some commonly used reports are Real-time, Acquisition,
Engagement and Retention.

7. ➔ Customize and Set Up Goals
You can customize your reports and set goals to track specific
actions directly impacting your business, such as eCommerce
transactions, email/newsletter sign-ups, etc.
Regularly Monitor and Analyze Data
Regularly monitoring your website traffic helps you identify
current trends, patterns, and areas for improvement. This can
help you make better decisions based on the data and improve
your website’s performance.
Once you start using Google Analytics for website traffic and
track your progress, there’s no going back. But you shouldn’t
limit your attention to just that. In any industry, you are bound
to face competition, and it is said that you keep your friends
close and your enemies closer.
Following this saying, it is essential to monitor the strategies
employed by your rivals. Now that you have access to their data,
you may evaluate it and modify your strategy as needed.

8. Also Read: How Many Keywords Can A Website Have For
SEO?
How do you do that?
Here are a few tools that can be used to monitor and collect
information about your competitors.
Monitoring Website Traffic For
Competitor’s Business
1. SEMrush
SEMrush is a digital marketing and SEO (Search Engine
Optimization) platform that provides data to assist website
owners and digital marketers in optimizing their online presence,
raising their search engine ranks, and examining their rivals.

9. One of the features offered by SEMrush is the ability to check
website traffic, among other things.
How to Check Competitor’s Website Traffic?
To check the website traffic for your competitors, follow
these steps:
➔ Sign-up: The first step is to sign up for a SEMrush account.
They provide a free trial with limited access and subscription
options for more in-depth research.

10. ➔ Enter the domain: After you’ve successfully logged in, you’ll
see a dashboard and a search bar. You can enter the URL/domain
of the website for which you want to check traffic.
➔ Traffic Analytics: SEMrush provides a summary of the traffic
for the specific website that you’re looking for. You have to just
go to “Domain Overview” & enter the domain you want to check
traffic for. The metrics included here are:

11. 1. Organic Search Traffic: The number of visitors who visit a
website organically through search engines like Google.
2. Paid Search Traffic: The number of people who visit a
website as a result of paid advertising campaigns.
3. Backlinks: The number of backlinks pointing to the website.
4. Keyword Rankings: Information about the keywords for
which the website ranks in search engines.
5. Traffic Sources: A breakdown of the sources of traffic, such
as organic, direct, referral, and social.
Why SEMrush?

12. Being one of the leading tools, it offers numerous benefits when
checking website traffic, including insightful information about
the organic and paid search traffic of a website, which helps
users assess their online visibility and the success of their SEO
and advertising efforts. The competition analysis feature of
SEMrush also enables customers to compare their performance to
that of rivals and spot room for improvement.
Additionally, it offers data on specific keywords driving traffic to a
site, helping refine content and SEO strategies. Due to its user-
friendly design and detailed analysis, the tool is a valuable asset
for digital marketers, website owners, and companies looking to
optimize their online presence and stay ahead in the digital world.
➔ Analyze Traffic Trends: SEMrush also offers historical data
that you may use to track changing traffic patterns. You can see
changes in traffic, rankings, and other metrics.
➔ Comparison with Competitors: SEMrush enables you to
assess your rivals’ performance and website traffic data. This
helps you identify areas for improvement as well as competitive
advantages.
➔ Access Detailed Reports: You can export detailed reports
and insights for further evaluation or sharing with your clients or
team.
➔ Additional Information: For SEO and digital marketing,
there are additional services like keyword research, site audits,

13. and content analyses that can help you increase the traffic and
effectiveness of your website.
Also Read: Top Industries That Can Benefit From SEO In
2023
2. Ahrefs
Ahrefs is one of the most popular and comprehensive toolsets
that offers a wide range of features to help website owners and
digital marketers improve their online presence.
Analyzing website traffic and backlink data is one of its primary
features, which can be essential to comprehend and improve a
website’s performance in search engines like Google.
Here’s how to use Ahrefs to check website traffic:
➔ Registration: Create an account on the Ahrefs website to
register. The company has a paid subscription model as one of its
strategies. Choose the pricing strategy that best suits your

14. company’s needs from the variety it offers. It also offers a free
plan with a few features and limited services.
➔ Enter the Website URL: After logging in to your Ahrefs
account, enter the website URL on the search bar visible on the
dashboard.
You will receive an overview of the performance of the website
once you enter the URL of your choice.
Here, the metrics are:
1. Domain Rating: This metric evaluates the backlink profile of a
website’s overall authority.
2. URL Rating: This metric is similar to DR, but it measures the
authority of a specific URL.
3. Organic Search Traffic: It offers an estimate of the monthly
volume of organic search traffic to the website.
4. Backlinks: Details on the amount of referring domains and
backlinks leading to the website.

15. 5. Keywords: Number of keywords that the website is listed for in
search results.
➢ Detailed Traffic Analysis: You can access Ahrefs’ Site
Explorer or Site Audit sections to learn more about a website’s
traffic. Enter the website’s URL in the Site Explorer to gain access
to information on organic search traffic, keywords, referring
domains, and much more.
➢ Traffic Overview: Here, you can see a graph of the website’s
estimated monthly organic search traffic over time.
➢ Keyword Analysis: Ahref lets you analyze keywords that a
website uses to rank at the top of the search engines. You can
examine each keyword’s estimated traffic generation, ranking
position, and keyword search volume here.

16. ➢ Backlink Analysis: Ahrefs offers extensive analysis tools,
allowing you to see the websites linked to the analyzed website.
➢ Competitor Analysis: You can compare your website’s traffic,
keywords, and backlink profiles with your competitors.
Why Ahrefs?

17. Ahrefs is one of the best SEO tools with several advantages for
analyzing website traffic. To begin with, it offers thorough and
latest data about a website’s organic search traffic, assisting
users in understanding which keywords are bringing in visits and
the effectiveness of their SEO campaigns.
Ahrefs also provides information on a website’s backlink profile,
assisting users in locating high-quality linking domains and
possible areas for development. Its site audit feature can identify
technical SEO issues affecting traffic.
Additionally, Ahrefs provides competition analysis, allowing
customers to compare their performance to that of competitors
and find untapped potential. Overall, Ahrefs offers entrepreneurs
and digital marketers useful information and insights to enhance
their online presence and attract more relevant traffic.
Also Read: Can I Blog To Improve The SEO Of Website?
3. SE Ranking
SE Ranking is another SEO tool that enables you to carry out
important tasks like keyword research, competitor analysis, rank
tracking, website audits, backlink checks, and much more.

18. Anyone who operates a business, including SEO experts, business
owners, entrepreneurs, and agencies, can benefit from this tool.
How to use SE Ranking?
SE Ranking is an easy tool to set up and utilize. Follow these
steps to get insights on website traffic:
➔ You have to start by logging into your SE Ranking account. If
you don’t have an account, you will need to sign up first.

19. ➔ If you’re using this tool for the first time, you must add a
project (a website URL) that you want to track.
➔ You have to add some details like your website’s URL, Search
Engines your want to track for, Location, & your target keywords.

20. ➔ Once this gets done, navigate to the “Competitive Research”
➔ In that competitor analysis section, you can enter the URL of
the competitor’s website you want to analyze.
➔ This will provide you with various metrics related to your
competitor’s website traffic such as the number of visitors,
organic search traffic, paid search traffic, backlinks, and much
more.

21. ➔ Utilize the backlink checker to find rival backlink profile
information and use it to enhance your link-building strategy.

22. Why SE Rankings?
There are many benefits of using SE Ranking as a tool to check
your competitors’ website traffic. It provides a 14-day free trial
on the initial basis to experience and then make a decision to a
paid plan.
You can use this tool to gather the right keywords, competitor
website keyword ranking data, backlink checker for quickly
finding and analyzing a competitor’s domain link profile, website
audits, detailed SEO software progress reports, and many
others.
Also Read: 15 Best SEO Audit Tools For Your Website
(Free+Paid)
4. Serpstat
Serpstat is a growth hacking tool for SEO and PPC. Along with
this, it is also the best for content marketing. It supports you
with keyword research, backlink analysis, and domain and
website analysis. Any company or marketer, from small to
medium-sized businesses or agencies, can profit from adopting
this technology to accelerate their growth.

23. How to use Serpstat?
➔ To access Serpstat, you must have the login information. Log
in to the tool after creating an account to access the metrics.

24. ➔ The homepage consists of a search bar. Enter any website URL
that you want to see the traffic for.
➔ Use the keyword analysis metric to explore a wide range of
trending SEO and paid keywords that are used by your
competitors to rank higher. In addition, it evaluates how websites
appear in the search results for the top-performing keywords. A
higher level of visibility implies a greater volume of traffic.

25. Why Serpstat?
Serpstat has several benefits as it offers several choices to
analyze your competitors’ website traffic.
Here is a list of these attributes:
With domain analysis, you may get a quick snapshot of a
website’s search visibility, monthly search traffic, and top
keywords.
Backlink analysis is one of the most popular features on Serpstat.
You’ll receive information on the top referring URLs, new
prospects for link building, lost and gained backlinks, types of
backlinks, the best-performing anchor text, possibly risky
backlinks, etc. You can use a rank tracker to keep track of
changes to your search engine result page ranks.

26. There are other additional features that you can employ in
addition to those mentioned above, depending on the
requirements of your business. It allows you to Compare your
website traffic to your competitors, allowing you to make an
informed decision.
Also Read: Click-Through Rate (CTR) Vs Conversion Rate:
All You Need To Know
5. Ubersuggest
One of the digital marketing experts, Niel Patel, created a tool
called Ubersuggest that helps website owners, marketers, and
SEO professionals improve their performance in search engines
like Google. This is an easy-to-use tool with a free plan for those
looking for a trial version.
How to use Ubersuggest?

27. ➔ You must first sign up for an account on Ubersuggest in order
to check the website traffic of your competitor.
➔ After signing up, It will begin with your website tracking
procedure as this tool allows you to set up your project. You have
to enter your website details like your website’s URL, target
language, target country, target keywords & competitors.

28. ➔ Once it gets set up, you have to check the section “Traffic
Overview” to monitor your competitor’s traffic.
➔ Enter the competitor’s website you want to track in the search
box

29. ➔ It will provide you information with an overview of your
competitor’s website, including their estimated monthly organic
search traffic, domain authority, backlinks, and more.
You have to scroll down to check more details, such as top-
performing pages, organic keywords, and the number of
backlinks. You can also explore paid advertising data if available.

30. Why Ubersuggest?
Ubersuggest is a user-friendly and affordable tool that helps you
get a more in-depth analysis of its extension design, which
enables you to access valuable data anywhere in the world.
With this tool, you can easily organize your keyword research, do
a more thorough competitor analysis, and examine backlink
information and traffic links. Once you create a project,
Ubersuggest will automatically crawl the website and notify you
when new SEO issues arise.
Also Read: What Should You Consider When Developing
Website Content?
6. Similarweb

31. Similarweb offers a broad spectrum of statistical data solutions
like competitive market research, keyword optimization,
competitor analysis, ad research, and many more.
How to use Similarweb?
➔ Firstly, You need to visit their website & enter your
competitor’s website URL.
➔ In their free plan version, you will get the website’s monthly
traffic, engagement, and keyword search traffic, and also be able
to find out the major marketing channels that drive traffic on
their website.
Why Similarweb?

32. Similar Web only focuses on website traffic analysis since we
have already identified other tools that offer insights into digital
marketing as a whole. You can find the worldwide, national, and
category rank of website traffic by searching for a competitor’s
website traffic insight.
Average visit time, pages per visit, and top traffic sources are
just a few of the basic interaction data statistics that are
generated.
A complete study of the best-performing paid and organic
keywords on the website.
You can find other audiences on the similar web that are engaged
and frequently visit your website.
Both free and premium programs are available; select the one
that best meets your needs. Although the free plan only provides
5 results per metric, you can rely on other subscription plans for
more.
Also Read: How To Organize The Content Of Your Website?
Frequently Asked Questions
(FAQs)

33. 1. How Accurate Are These Traffic
Estimation Tools?
Any website traffic estimation tool cannot provide a 100% accurate
result. The accuracy can vary depending on a number of factors,
including the techniques they use, the data sources they employ,
and the particular website under evaluation.
2. How Often Should I Check My
Website’s Traffic Data?
Depending on your individual goals, the size and type of your
website, and the resources at your disposal, you should monitor
your website’s traffic data on a regular basis.
Always remember that the trick is to establish a balance between
monitoring the operation of your website and not becoming
overburdened by continual data analysis. Create a monitoring
schedule compatible with your website’s objectives and available
resources, and make necessary adjustments when conditions
change.
3. Are There Legal And Ethical Concerns
When Accessing Website Traffic Data?
Yes, accessing website traffic data raises legal and moral issues.
Privacy, consent, data protection, and adherence to pertinent laws
and regulations are addressed here. Failing to handle these moral
and legal issues could result in penalties, legal repercussions, and
reputational harm.
Therefore, when accessing website traffic data, it’s essential to be
aware of and follow all applicable laws and ethical standards.
4. How Can I Improve My Website’s
Traffic Based On The Data?
Analyzing your website’s performance metrics, comprehending user
behavior, and putting methods in place to draw in and keep visitors
are all necessary to increase traffic based on statistics.
To increase the amount of traffic to your website, you can do the

34. following:
Analyze website performance, identify key performance indicators,
understand your audience, competitor analysis, content
optimization, SEO and SEM, technical optimization, user
experience optimization, A/B testing, local SEO, and many others.
Remember that increasing website traffic is continuous, and
significant changes may not be visible immediately. Long-term
success depends on consistency, data-driven choices, and a user-
centric strategy.
Conclusion
Just like when you were in school and took necessary measures
to improve your performance to score better, it is essential for
business owners and digital marketers to analyze the website
traffic of their and competitors’ websites.
Why? It provides insights on various factors, such as keyword
analysis, detailed SEO software progress reports, competitor’s
domain link analysis, website audit, and many other reports that
can help make future decisions and improve business strategies
accordingly.
A website’s traffic, which comes from various sources such as
organic, direct, referral, and social, offers significant information
about its popularity, success, and accessibility.
Websites can help businesses attract more visitors by reaching
out to a wider audience, generating potential leads, boosting
sales and revenue, enhancing user interaction, and optimizing
their content strategies. SEMrush, Ahrefs, SE Rankings, Serpstat,

35. Ubersuggest, and Similar Web are just a few tools that provide
ways to evaluate and analyze website traffic.
These tools offer useful information for enhancing online
presence and remaining competitive in the digital environment.
Using internet traffic statistics to improve a website’s
performance and achieve long-term success requires regular
monitoring, ethical data handling, and data-driven improvements.
Source - https://www.hostitsmart.com/blog/how-much-traffic-
does-this-website-get/