The document covers the creation and customization of reports in Google Analytics, allowing users to specify dimensions and metrics tailored to their needs. Users can filter data and create multiple tabs for different views, and they can also import existing reports for guidance. Key components include understanding dimensions (descriptive data) and metrics (numeric measurements), as well as available combinations for effective reporting.

1. Google Analytics Custom
Reports
By: Errett Cord
Email: ecord@ecord.us
Twitter: @errettcord

2. Custom Reports -
Allow you to create, edit and share reports specific to your individual needs.
You can create reports that include virtually any of the metrics available in
Google Analytics.
Some possible combinations may be:
•City and Browser
•Visits, Pageviews, and Bounce rate
•Landing Page, Keyword and Location
•Mobile Visits, Average Download Time
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3. Some Definitions
In order to create a custom report you will need to specify at least one
dimension and one metric.
Dimensions: “Describe Data” –-
-visits, visitors, pages, products, and events
-Examples are Visitor Type, Source, Page Title, and Product SKU
Metrics: “Measure Data” –
-These are numeric measurements.
-Examples are Pageviews, transactions, number of visits
Note there are some metrics and dimensions which can’t be paired!
- Google has a list of valid dimension-metric combinations.
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4. To begin making custom reports
click on theTo begin making custom
reports click on the ‘Customization’
tab in the orange navigation.
‘Customization’ tab in the orange
navigation.
Making Custom Reports
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5. Making Custom Reports
Next you will click on the ‘New
Custom Report’ tab
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6. Next you will name the new report
Name the tab of the report
Choose a metric (click add metric)
- Examples: Page per Visit, Average
Duration, Screenviews
Choose a dimension (click add dimension)
- Examples: Browser, Exit Page, Session
Duration
Choose a filter (optional)
Select view options (optional)
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7. You have options to edit, copy,
share, and delete
You can add multiple tabs to make
seeing custom views more efficient
Example: One tab for organic, one
for paid and one for social.
Filters allow you include or exclude
any particular dimension
Example – Exclude visits from
Ask.com
Making Custom Reports
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8. Just like Custom Segments you are
able to Import from Gallery!
This is a great way to get started
with Custom Reports
Recommend Gallery Reports:
Occam’s Razor Awesomeness
New Google Analytics User Starter
Bundle
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9. To get familiar with creating custom reports and advanced segments first import
some from the gallery then click edit to see how they were set up.
Then add any new dimensions and metrics you like!
You can always delete custom reports and advanced segments and start over!
Making Custom Reports
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