HOW TO KEEP TRACK ACTIVE USERS USING GOOGLE ANALYTICS
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Like any other businesses, you must keep track the level of interest of your users. Why is this so? Doing this can make or break your marketing efforts and this can also result to the rise and fall of your cash inflows. So to speak, if the numbers are inconsistent with your expectations, then you have found an area of very sweet spot. If it is the contrary, then it is the moment to reevaluate in order to innovate your marketing campaign strategy. You need to find your appropriate audience, if not the right one. To do this, you must know if your ads are winning actions. If marketing ads and social buzz are so positive, it is not yet the moment to be confident and leave everything in their status quo. Active users of Google Analytics can help you see the enthusiasm of your users. You can keep track with the trend of their behavior. This is so because you can keep track active users for increments of 1, 7, 14 and 30 days.
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HOW TO KEEP TRACK ACTIVE USERS USING GOOGLE ANALYTICS
- 1. *
- 2. Knowing active users of your site is necessary.
- 3. It can make or break your strategy.
- 4. It widens your imagination to be more creative.
- 5. You must attract more visitors and clients.
- 6. Stay abreast of the level of users’ enthusiasm.
- 7. So you should make them stay in your site.
- 8. Make them your regular visitors and customers.
- 9. Your growth will really be unprecedented.
- 10. Making customers stay on your site is the key.
- 11. So you must examine active users data!
- 12. Sign in to Google Analytics
- 13. Type your email ad, and then, click NEXT.
- 14. Use one account for all Google transactions.
- 15. To facilitate all your activities very easily
- 16. To save your time for other meaningful outputs
- 17. Of course, this can avoid juggling your memory.
- 19. Your password must be easy to remember.
- 20. But, others must not memorize it easily.
- 21. Combination of letters, numbers, and symbols is encouraged.
- 22. You are then navigated to your view.
- 25. They are located at the topmost part.
- 27. This time, select the reporting tab.
- 29. This time, you select the audience tab.
- 30. Select and click it.
- 31. Select active users from the report navigation.
- 32. Select and click it.
- 33. It is available in all analytics accounts.
- 34. No changes to the tracking code are necessary.
- 35. Let’s go to the features of active users.
- 36. You must understand how it works better.
- 37. At times, you may ask yourself questions.
- 38. How many users have visited my site ?
- 39. Can I still review visitors in the last 30 days?
- 40. What about in the last 14 days?
- 41. There is really nothing to worry about.
- 42. Because these questions can be answered!
- 43. Now, it’s time to understand “the metrics”.
- 44. Active users report lets you see the following metrics.
- 45. There is this “one-day active users”.
- 46. There is this seven-day active users.
- 47. There is also 14- day active users.
- 48. And, there is this 30-day active users.
- 50. Using active users data, you can see the comparison.
- 51. How do metric values relate to your date range?
- 52. Here’s the truth about metrics in the report.
- 53. It is related to the last day.
- 54. It’s the last day in the date range in the report.
- 55. For better understanding, here is an example.
- 56. Your date range is May 19 to June 18.
- 57. This is equivalent to 30 days.
- 58. Take note that one- day active users are concerned.
- 59. The last day of your data range is shown.
- 60. In this example, it is June 18.
- 61. This is the last day of the data range.
- 62. You have to bear in mind this.
- 63. 1-day active users is plotted by default.
- 64. Additional segments are also displayed in the scorecard.
- 67. You can actually customize segments in your metrics.
- 68. You just click “add segment” and choose .
- 69. Just click this.
- 70. These are the segments you can choose from.
- 71. Just click the box before the segment you have chosen.
- 72. And then, you have to click apply.
- 74. You have to take note of this.
- 75. Only choose to a maximum of 4 segments.
- 76. You can also plot other metrics.
- 77. Just select the metric that you want.
- 78. Choose any of these metrics.
- 79. You can compare the present and past performance
- 80. In the date range, scroll it down.
- 81. Then, choose the dates you would like to compare.
- 83. You can see change in the chart lines.
- 84. This happens when you add other metrics.
- 85. You ask, “What does it all mean?”
- 86. You have amazingly found your sweet spot.
- 87. This can only happen only if:
- 88. Numbers are consistently in line with your expectations.
- 89. What if the numbers are below expectations?
- 90. You should really evaluate your marketing efforts!
- 91. Are your ads targeting the appropriate audiences?
- 92. Are your ads really winning the auctions?
- 93. You can look for negative press or social content.
- 94. Doing these two might affect traffic.
- 95. When marketing and social buzz are positive, don’t stop!
- 96. You are may be creating technical difficulties to your users.
- 97. Sometimes, you have a lot of 1- day users.
- 98. But, the number for longer term users drop off.
- 99. This can signal problems with new release.
- 100. Initial enthusiasm isn’t translating into long-term engagement.