There are so many Facebook ads posted every day. Some of them may reach success stage, and a number of them, for sure, will never be successful. If you belong to the latter, you may ask this: “How can I run an effective campaign?” Facebook has the answer to this. Since it is a social platform rather that a shopping one, it has created a new tool to approach your ad successfully. It is for this reason that pixels are created. They are the unsung heroes that will make it possible. Here is what pixels can do. It makes it possible for site owners and even third party vendors to keep on track on what is actually happening on your site at the most granular level. Working together with cookie, pixels allow one to gather data on a particular user. They make it possible to target people who are most likely to be impacted by ads. Watch this video and learn how to.

1. How to Set Up
Facebooks
Tracking Pixels

2. Do you want to
use Facebook
Ads?

3. To generate
more sales?

4. To generate
more leads?

5. If you’re
wondering how to
run an effective
campaign, …

6. Then, you should
know ads
conversion.

7. To know this one
better, …

8. You need to
understand
Facebook pixels.

9. It combines these
things:

10. Conversion
tracking pixels

11. Custom audience
pixels

12. This can help you
build more
solutions.

13. So you can move
forward.

14. You have to
remember this:

15. Facebook is purely
a social platform.

16. Log into your
Facebook account.

17. Just type your
email or phone
number.

19. Then, enter your
password.

20. And click Log In.

22. Then, you are
navigated to your
account view.

24. Go to the setting
dropdown menu.

26. Choose Create
Ads.

27. Then, click it.

29. Then, you are
navigated to you
Ads Manager view.

31. Go to the Ads
Manager icon.

32. It’s on the upper
left corner.

34. Click it.

35. From the dropdown
menu, select
“Pixels”.

37. Then click it.

38. Then, you are
navigated to this.

40. If you have not yet
installed pixel, …

41. don’t worry.

42. You can always do
it.

43. Just click it to
install

44. Now, let’s create
your conversion.

45. Just click “Create
Conversion”.

46. Click it.

47. You could see two
tracking methods

50. Let’s just use
“Track Custom
Conversion
Method”.

51. Maybe you are
asking:

52. What is a tracking
pixel?

53. A tracking pixel
is simply a code.

54. It goes between the
head tags of your
website

55. This lets Facebook
know whenever you
have this:

56. Conversion from
one of your ads

57. Enter your URL.

59. Go to
“Category”.

60. Scroll the
dropdown menu.

62. Then, choose
“Lead”.

64. Then, click next.

66. Then, you are
navigated to this:

68. Enter your name
for the custom
conversion.

70. Then, set your
conversion value.

72. If you receive this
kind of message:

74. Don’t worry!

75. You can always
have it set.

76. Just go to your Ads
Manager.

77. Click “Actions”.

78. Then, “Email
Pixel Code”.

79. Enter the email
address.

80. And then, click
“Send”.

81. The email will give
your directions.

82. Just follow these
directions

83. so you can set up
your pixel code.

84. Just make sure
this:

85. You have properly
installed your
pixel

86. At this point, …

87. the general
Facebook
conversion

88. has been added to
all the pages on
your site.

89. Now, you can
also use…

90. Track conversions
with standard
events

92. It contains many
website actions.

93. You can use them
for better results of
your ads.

94. Among others you
can have these,

95. Purchase

96. Complete
Registration

97. Add Payment Info

98. Add to Wish List

99. Initiate Checkout

100. Now that you
already know this:

101. Using pixel to
track your events

102. You can explore
more possibilities

103. More options

104. More ads

105. Thank you for
watching!