Have you ever wondered how e-commerce websites get real-time and concrete insights into the traffic coming to their website? It is nothing else but, google analytics! Google analytics is a well heard and known term, especially amongst e-commerce websites and entrepreneurs. Google analytics for website is essential to understand your customers’ behavior, habits, activity and their perception of you. In this presentation, you learn the basic parameters like What is Google Analytics? How to Add Google Analytics to Website? Real – Time Report Audience Report Acquisition Report Behavior Report Conversion Report How to create Website Campaigns Read the detailed blog article at https://goo.gl/MA1U81

1. Google Analytics
For Website: Basics
Simplified
P r e s e n t s

2. What’s Inside?
o Introduction
o What is Google Analytics?
o How to Add Google Analytics to Website?
o Google Analytics For Website Reports
o Google Analytics for Website Campaigns
1. Real – Time Report
2. Audience Report
3. Acquisition Report
4. Behavior Report
5. Conversion Report

3. How
do E-commerce websites get real-
time insights
into their business?

4. Google Analytics!
is the answer!

5. What is Google Analytics?
It is a tool provided by Google to understand your website
visitors’ behavior, habits, activity and perceptions
It gives valuable insights into:
◉ Your site interface
◉ Customer behavior
◉ Where do they come from, etc.

6. Step 1: Create a
new Google
analytics account
and fill in the
required details
Step 2: You will
get a tracking ID
for your tracking
code
Step 3: Paste the
code in the next
window and turn
on the e-commerce
tracking feature
Step 4: Once your
account is active
start viewing
business reports
How to Add Google Analytics to Website?
Note: It might take 24 hours for Google analytics to start collecting information.

7. Google Analytics For
Website Reports
Let's understand the important website
metrics in detail

8. Real – Time Report
◉ This report is used for pulling out the email, blog, social
media or campaign performance
◉ Also, for tracking website traffic in depth – who is on your
site at that very moment, their geographic location and
pages they are browsing

9. Utilize this information
to make better
marketing and
promotional decisions
for your business!
Pro-tip

10. Audience Report
◉ This report tells you more about who is on your website
◉ It provides in-depth insight into the age, gender,
geography, language, device used (desktop, mobile, etc.),
total number of sessions, new & returning users

11. Segment your customers
based on region, interests,
popular device used etc.
and communicate
accordingly
Pro-tip

12. Simple terms explained
Sessions
A group of website activities
a user makes within a given
time span.
Page views
It is the total number of
pages viewed (loaded or
reloaded)
Avg. Session Duration
It refers to the average
amount of time a visitor
stays on your page
Users
Total unique visitors to your
site. Every new user gets a
unique id
Pages/Sessions
The metric page/session is the
average number of pages
viewed in a session
Bounce Rate
Percentage of visitors who
viewed only one page of your
site within a time period

13. Acquisition Report
◉ This report projects how your visitors found and arrived at
your website
◉ Referrals help you understand which pages and domains
link to your store and direct traffic

14. Understand which
content distribution
strategy works for
you and optimize it.
Pro-tip

15. Behavior Report
◉ This report tells you the improvement areas in your
content and how your visitors are reacting to it
◉ Bounce rate, page load time, unique views are captured
here

16. Use these numbers to
improve the customer
experience on your
site thus increasing
conversions
Pro-tip

17. Conversion Report
◉ This report tracks your product, transactions and time of
purchase on the basis of the information it receives
◉ These insights help you understand which product is liked
by and suited for your customers

18. Optimize your content
according to
customer’s preference
and have edge over
your competition
Pro-tip

19. Google Analytics for
Website Campaigns
Track your marketing efforts in the form of
campaigns

20. How to track your campaigns?
◉ Create a special URL as specified in
the diagram(on right) and use for
promotion
◉ Google automatically recognizes the
link and tracks the actions performed
by users
◉ View these searches under
Acquisition – Campaigns tab
1. Log on to Google’s
campaign URL builder tool
2. Paste your website link and
provide information asked
3. A complete trackable URL
is created

21. Well done! You have now understood the basics of Google
Analytics
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