Mobile Technology in the Classroom: Teaching through industry-academia partne...Michael Hanley
Presentation by Michael Hanley, Ball State University, at the 2013 AAA Conference about using mobile website and app development platforms in the classroom.
HANDELkompetent is a research project, funded by the German Federal Ministry of Education and Research (BMBF). The developed concepts, tools and contents are the foundation for learners in retail for situation aware and work process integrated learning. As a first step towards the situation awareness, appropriate learning contents are selected, depending on the learner’s current knowledge level. To adjust the learning pathway furthermore, the HANDELkompetent app is context aware. I.e. different aspects like timeframe, noise or location are considered in the selection of learnable contents. At any time, the learner can focus on those contents that are appropriate for him, the current environment and his knowledge level.
Checkout Google Analytics' Custom Reports feature. It’s an incredibly powerful tool that allows great flexibility to slice and dice your website analytics data in very interesting ways, based on your unique business goals and needs.
Mobile Technology in the Classroom: Teaching through industry-academia partne...Michael Hanley
Presentation by Michael Hanley, Ball State University, at the 2013 AAA Conference about using mobile website and app development platforms in the classroom.
HANDELkompetent is a research project, funded by the German Federal Ministry of Education and Research (BMBF). The developed concepts, tools and contents are the foundation for learners in retail for situation aware and work process integrated learning. As a first step towards the situation awareness, appropriate learning contents are selected, depending on the learner’s current knowledge level. To adjust the learning pathway furthermore, the HANDELkompetent app is context aware. I.e. different aspects like timeframe, noise or location are considered in the selection of learnable contents. At any time, the learner can focus on those contents that are appropriate for him, the current environment and his knowledge level.
Checkout Google Analytics' Custom Reports feature. It’s an incredibly powerful tool that allows great flexibility to slice and dice your website analytics data in very interesting ways, based on your unique business goals and needs.
HOW TO USE GOOGLE ANALYTICS ACQUISITION REPORTS TO KNOW WHERE PEOPLE ARE COMI...Joseph Rivera
Understanding the point of origin of your website visitors is a very powerful analytics. This is so because you will have a better idea where to spend your time and money. These social networking sites, search engines, or website referrals where your visitors originated from are helpful in planning your marketing tactics. The features of these points of origin will give you an idea about “how to” and “whom to” market your site and your products.
Having said all these, Google Analytics Acquisition Reports serves this purpose. It has the capacity of gathering a lot of data about how visitors discover your sites. In addition, its acquisition report gives you an insight as far as which online marketing strategies are driving the highest number of visitors to your website. Moreover, it tells you which one is the most qualified and converting leads.
Keeping with the behavior of visitors is always necessary. The behavior pattern must be studied carefully, and taken note of seriously if innovation in the social marketing platforms can lead to your success.
8 Google Analytics Reports Every CEO should seeCarole Lamarque
Google Analytics presents a dilemma
for CEOs: The tool’s metrics
are invaluable for stimulating
a healthy project, yet the sheer
amount of data can make finding
valuable insights difficult.
Beyond basic traffic numbers,
sometimes it’s hard to figure out
what you should be paying attention
to and what you should be
ignoring.
This collection of 8 reports is by no means
comprehensive, each organization
has specific strategies and goals
that need additional measurement
but they do provide a good foundation
for CEOs who want to understand
how their businesses are performing.
Sucuri Webinar: Defending Your Google Brand Reputation and Analytics ReportsSucuri
Google Analytics and Google Search Console are powerful tools for marketers, but did you know they can also be used to enhance your website security?
Learn how to clear spam from GA reports and mitigate indicators of a website hack.
Interactively querying Google Analytics reports from R using ganalyticsJohann de Boer
This presentation introduces the Google Analytics reporting APIs and how these can be accessed for data analysis using R. Examples are provided that demonstrate using the ganalytics package for R to answer analysis questions with accompanying visualisations.
Applied Analytics: Insights and Actions from 13 Google Analytics ReportsOrbit Media Studios
The majority of websites use Google Analytics. It’s ubiquitous. But are marketers using it properly? Not really. Many marketers are using it only for reporting, not analysis.
Most marketers are using Analytics wrong.
In this lesson, we’ll look at specific ways to use Analytics to do real analysis, to answer questions and draw conclusions.
1. Reporting vs. Analysis: How most marketers get Analytics wrong
2. Turning ideas into questions
3. Analytics Insights: WHO is visiting? WHERE are they coming from? WHAT are they doing here? WHICH pieces of content are successful?
The truth waiting to be discovered in your Analytics. You just need to know where it’s hiding. Lots of marketers use Analytics. But great marketers use it to answer questions, support decisions and test theories for possible actions.
Once you’ve completely this lesson, you’ll have a new mindset for approaching your data and new tools for making the decisions that make the difference in your marketing.
Google Analytics is one of the most powerful tools for monitoring and analyzing traffic on your website. It gives you enormous data on who is visiting your site, what they are looking for, and how they are getting to your site. There is so much data available that it is easy to get lost in this data. Things get even more complex when it comes to client reporting. Marketers and Ad Agencies often use excel for preparing Google Analytics Reports but this is tedious and time consuming.
When it comes to client reporting, especially Google Analytics data, it is crucial to present this huge data in a meaningful way. Data visualization becomes tremendously important in this regards. Reportgarden solves this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be automatically to your clients
This is a sample ReportGarden Google Analytics Report.
The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge timesaver.
Key sections to included in a Google Analytics Report:
1. Overall Website Performance
2. Vistor Sessions
3. Organic Sessions Data
4. Traffic Sources/Mediums
5. Top Refferal Sites
6. Browser Report
7. Device Report
8. Traffic Sources by City
9. Traffic Sources by Country
10. Top Landing Pages
11. Visitor Acquisition Efficiency Analysis Report
12. Mobile Performance Report
13. Content Efficiency Report
14. Page Flow
15. Recommendations
A tutorial on Google Analytics 2017 melvinreceno the magnificentMelvin Receno
This tutorial show how using Google Analytics on a Weebly page benefits companies small and large alike in analyzing how engaged their customers are with their website. It explains briefly the ABC cycle basics going deeper into each report category and finally discussing the most common report viewed as the audience overview.
Google Analytics can help you understand what content is getting traction: what gets viewed, what sends traffic and what converts to action.. Dana Chinn, web analytics lecturer at Annanberg USC and Sally Falkow, President of PRESSfeed, the social online newsroom, cover the top10 Google Analytics reports.
SMX - 3 Often Missed Google Analytics Reports (That Can Make Your Business Mo...Helen Overland
Find out 3 Easy and Often-Missed Google Analytics reports that can you can use to help make your business money.
Originally presented at Search Marketing Expo (SMX)
The Evolution of Marketing and Communications: Earning Your Way with Inbound ...Converge Consulting
Converge Consulting principals, Jay Kelly and Ann Oleson explored how marketing and communications have evolved at the 29th Annual ACT Enrollment Planners Conference in Chicago.
From the outbound/push model days of buying ads and sending view books and postcards through the mail, to the current inbound/pull model of engagement through data-driven, relevant, targeted and segmented communications -- they covered the why and how of modern, effective marketing.
Performics & Kohl's talk about the journey that agencies and retailers are taking to omni-channel performance marketing success to align with shopper needs.
Practical Tools Social Media For Consumer Insight (Guest Lecture) Dr Wasim Ahmed
A guest lecture to students on a module e-business and e-commerce at the Information School, University of Sheffield. We specifically looked at the potential DiscoverText for providing insight into Twitter data. However, there are many potential uses of DiscoverText.
HOW TO USE GOOGLE ANALYTICS ACQUISITION REPORTS TO KNOW WHERE PEOPLE ARE COMI...Joseph Rivera
Understanding the point of origin of your website visitors is a very powerful analytics. This is so because you will have a better idea where to spend your time and money. These social networking sites, search engines, or website referrals where your visitors originated from are helpful in planning your marketing tactics. The features of these points of origin will give you an idea about “how to” and “whom to” market your site and your products.
Having said all these, Google Analytics Acquisition Reports serves this purpose. It has the capacity of gathering a lot of data about how visitors discover your sites. In addition, its acquisition report gives you an insight as far as which online marketing strategies are driving the highest number of visitors to your website. Moreover, it tells you which one is the most qualified and converting leads.
Keeping with the behavior of visitors is always necessary. The behavior pattern must be studied carefully, and taken note of seriously if innovation in the social marketing platforms can lead to your success.
8 Google Analytics Reports Every CEO should seeCarole Lamarque
Google Analytics presents a dilemma
for CEOs: The tool’s metrics
are invaluable for stimulating
a healthy project, yet the sheer
amount of data can make finding
valuable insights difficult.
Beyond basic traffic numbers,
sometimes it’s hard to figure out
what you should be paying attention
to and what you should be
ignoring.
This collection of 8 reports is by no means
comprehensive, each organization
has specific strategies and goals
that need additional measurement
but they do provide a good foundation
for CEOs who want to understand
how their businesses are performing.
Sucuri Webinar: Defending Your Google Brand Reputation and Analytics ReportsSucuri
Google Analytics and Google Search Console are powerful tools for marketers, but did you know they can also be used to enhance your website security?
Learn how to clear spam from GA reports and mitigate indicators of a website hack.
Interactively querying Google Analytics reports from R using ganalyticsJohann de Boer
This presentation introduces the Google Analytics reporting APIs and how these can be accessed for data analysis using R. Examples are provided that demonstrate using the ganalytics package for R to answer analysis questions with accompanying visualisations.
Applied Analytics: Insights and Actions from 13 Google Analytics ReportsOrbit Media Studios
The majority of websites use Google Analytics. It’s ubiquitous. But are marketers using it properly? Not really. Many marketers are using it only for reporting, not analysis.
Most marketers are using Analytics wrong.
In this lesson, we’ll look at specific ways to use Analytics to do real analysis, to answer questions and draw conclusions.
1. Reporting vs. Analysis: How most marketers get Analytics wrong
2. Turning ideas into questions
3. Analytics Insights: WHO is visiting? WHERE are they coming from? WHAT are they doing here? WHICH pieces of content are successful?
The truth waiting to be discovered in your Analytics. You just need to know where it’s hiding. Lots of marketers use Analytics. But great marketers use it to answer questions, support decisions and test theories for possible actions.
Once you’ve completely this lesson, you’ll have a new mindset for approaching your data and new tools for making the decisions that make the difference in your marketing.
Google Analytics is one of the most powerful tools for monitoring and analyzing traffic on your website. It gives you enormous data on who is visiting your site, what they are looking for, and how they are getting to your site. There is so much data available that it is easy to get lost in this data. Things get even more complex when it comes to client reporting. Marketers and Ad Agencies often use excel for preparing Google Analytics Reports but this is tedious and time consuming.
When it comes to client reporting, especially Google Analytics data, it is crucial to present this huge data in a meaningful way. Data visualization becomes tremendously important in this regards. Reportgarden solves this problem in 3 simple steps:
1. Select a default reporting template
2. Customize your reports using the simple drag and drop editor. Add all the metrics you want.
3. Schedule the report to be automatically to your clients
This is a sample ReportGarden Google Analytics Report.
The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge timesaver.
Key sections to included in a Google Analytics Report:
1. Overall Website Performance
2. Vistor Sessions
3. Organic Sessions Data
4. Traffic Sources/Mediums
5. Top Refferal Sites
6. Browser Report
7. Device Report
8. Traffic Sources by City
9. Traffic Sources by Country
10. Top Landing Pages
11. Visitor Acquisition Efficiency Analysis Report
12. Mobile Performance Report
13. Content Efficiency Report
14. Page Flow
15. Recommendations
A tutorial on Google Analytics 2017 melvinreceno the magnificentMelvin Receno
This tutorial show how using Google Analytics on a Weebly page benefits companies small and large alike in analyzing how engaged their customers are with their website. It explains briefly the ABC cycle basics going deeper into each report category and finally discussing the most common report viewed as the audience overview.
Google Analytics can help you understand what content is getting traction: what gets viewed, what sends traffic and what converts to action.. Dana Chinn, web analytics lecturer at Annanberg USC and Sally Falkow, President of PRESSfeed, the social online newsroom, cover the top10 Google Analytics reports.
SMX - 3 Often Missed Google Analytics Reports (That Can Make Your Business Mo...Helen Overland
Find out 3 Easy and Often-Missed Google Analytics reports that can you can use to help make your business money.
Originally presented at Search Marketing Expo (SMX)
The Evolution of Marketing and Communications: Earning Your Way with Inbound ...Converge Consulting
Converge Consulting principals, Jay Kelly and Ann Oleson explored how marketing and communications have evolved at the 29th Annual ACT Enrollment Planners Conference in Chicago.
From the outbound/push model days of buying ads and sending view books and postcards through the mail, to the current inbound/pull model of engagement through data-driven, relevant, targeted and segmented communications -- they covered the why and how of modern, effective marketing.
Performics & Kohl's talk about the journey that agencies and retailers are taking to omni-channel performance marketing success to align with shopper needs.
Practical Tools Social Media For Consumer Insight (Guest Lecture) Dr Wasim Ahmed
A guest lecture to students on a module e-business and e-commerce at the Information School, University of Sheffield. We specifically looked at the potential DiscoverText for providing insight into Twitter data. However, there are many potential uses of DiscoverText.
A Context-Aware Retrieval System for Mobile Applicationsmarcopavan83
We present a prototype recommendation system for mobile applications that exploits a rather general description of the user’s context. One of the main features of the proposed so- lution is the proactive and completely automated procedure of querying the apps marketplace, able to retrieve a set of apps and to rank them on the basis of the current situation of the user. We also present a first experimental evaluation that confirms the effectiveness of the general design and im- plementation choices and sheds some light on the peculiar features and critical issues of recommendation systems for mobile applications.
A public relations planning exercise using free and low cost digital tools to characterise an audience or public, with the goal of attracting people to visit Newcastle. Prepared for a lecture at Newcastle University.
The tracemobi system provides powerful marketing analytics metrics for mobile app marketers worldwide, these metrics enable you to create an informed strategy based on user engagement, in-app events and retention.
Unsere Präsentation auf der MID Insight 2014 bei der wir ein agiles Vorgehen für Data Mining Projekte gezeigt haben welches Data Vault 2.0 Konzepte verwendet hat. Mit Live-Demo in RapidMiner.
My presentation on the Visual Data Vault modeling language, presented during WWDVC 2014 in St. Albans, VT, USA.
To download the Visio stencils, check out
http://www.doerffler.com/know-how/data-vault/visual-data-vault/
and http://www.visualdatavault.com
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
2. Hochschule Hannover Fakultät IV Michael Olschimke New Media and Technology May 9, 2014
Agenda
Google Analytics Overview
Introduction to Reports in Google Analytics
Understanding the Report Layout
Digging Into Reports
Comparing two Metrics
Audience Reports Demystified
Traffic Sources Report Demystified
Reports
Exercises
Seite 2
6. Hochschule Hannover Fakultät IV Michael Olschimke New Media and Technology May 9, 2014
Metrics and Dimensions in Google Analytics (1/2)
Seite 6
7. Hochschule Hannover Fakultät IV Michael Olschimke New Media and Technology May 9, 2014
Metrics and Dimensions in Google Analytics (2/2)
Seite 7
• User
• Session
• Traffic Sources
• Adwords
• Goal Conversions
• Platform or Device
• Geo Network
• System
• Social Activities
• Page Tracking
• Internal Search
• Site Speed
• App Tracking
• Event Tracking
• Ecommerce
• Social Interactions
• User Timings
• Exceptions
• Content Experiments
• Custom Variables or
Columns
• Time
• Audience
• Adsense
8. Hochschule Hannover Fakultät IV Michael Olschimke New Media and Technology May 9, 2014
Overview of Report Structure
Seite 8
9. Hochschule Hannover Fakultät IV Michael Olschimke New Media and Technology May 9, 2014
Understanding the Dashboard
Seite 9
10. Hochschule Hannover Fakultät IV Michael Olschimke New Media and Technology May 9, 2014
Customizing the Dashboard
Seite 10
12. Hochschule Hannover Fakultät IV Michael Olschimke New Media and Technology May 9, 2014
Exporting Your Data from Google Analytics
Download data in CSV /
Excel format, etc.
Email report (one-time or
scheduled)
API
Seite 12
13. Hochschule Hannover Fakultät IV Michael Olschimke New Media and Technology May 9, 2014
Exporting Google Analytics Reports
Seite 13
14. Hochschule Hannover Fakultät IV Michael Olschimke New Media and Technology May 9, 2014
Scheduling Reports in Google Analytics
Seite 14
18. Hochschule Hannover Fakultät IV Michael Olschimke New Media and Technology May 9, 2014
Secondary Metrics
Seite 18
19. Hochschule Hannover Fakultät IV Michael Olschimke New Media and Technology May 9, 2014
Secondary Dimensions
Seite 19
20. Hochschule Hannover Fakultät IV Michael Olschimke New Media and Technology May 9, 2014
Visualization Controls
Data
Percentage
Performance
Comparison
Pivot
Seite 20
33. Hochschule Hannover Fakultät IV Michael Olschimke New Media and Technology May 9, 2014
Exploring the Pages Report with Advanced In-line filters
Seite 33
34. Hochschule Hannover Fakultät IV Michael Olschimke New Media and Technology May 9, 2014
Exploring the Landing Pages Report
Seite 34
35. Hochschule Hannover Fakultät IV Michael Olschimke New Media and Technology May 9, 2014
Exploring the Top Exit Pages Report
Seite 35
37. Hochschule Hannover Fakultät IV Michael Olschimke New Media and Technology May 9, 2014
Exercises
1. Number of visits on March 1
2. Number of new visitors on March 1
3. Did anyone visit via an iPad on March 1?
4. The smallest screen resolution on March 1?
5. Most unexpected search string from March 1
6. % new visitors on April 2
7. What day has had the longest average time on site (this year)?
8. The most popular piece of content?
9. The bounce rate for all visitors is increasing / decreasing / holding steady?
10.Search engine traffic is increasing / decreasing / holding steady?
Seite 37
38. Hochschule Hannover Fakultät IV Michael Olschimke New Media and Technology May 9, 2014
Team Exercise
Step 1: Team Formation and Planning
• Find your team!
• Identify 2‐3 key metrics to assess the health of this website!
• Identify at least 1 recommendation as a future action!
Step 2: Measurement and goal setting
• Use Google Analytics to document trends in your metrics – be specific!
• Articulate your recommendations in terms of impact on key metrics.
Seite 38
39. Hochschule Hannover Fakultät IV Michael Olschimke New Media and Technology May 9, 2014
References
• http://www.webucator.com/marketing-sales-training/course/google-analytics-training.cfm
• https://developers.google.com/analytics/devguides/reporting/core/dimsmets#mode=web
• http://www.google.com/analytics/features/
Seite 39