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Google Analytics Reports
Website	Performance	Report
2,728 -27.35%
1,982
SESSIONS
1,859 -27.81%
1,342
NEW	USERS
68.15 -0.65%
67.71
%	NEW	SESSIONS
40.69 -5.26%
38.55
BOUNCE	RATE	(%)
00:02:51 3.00%
00:02:57
AVG	SESSION	DURATION(SECONDS)
822 -18.98%
666
ORGANIC	SEARCHES
%
%
%
%
Visitor	Sessions
Sessions
Sessions Past	Sessions
1.	Aug 3.	Aug 5.	Aug 7.	Aug 9.	Aug 11.	Aug 13.	Aug 15.	Aug 17.	Aug 19.	Aug 21.	Aug 23.	Aug 25.	Aug
2.	May 4.	May 6.	May 8.	May 10.	May 12.	May 14.	May 16.	May 18.	May 20.	May 22.	May 24.	May 26.	May 28.	May 30.	May1.	Jun
0
100
200
300
Page	Views
Page	Views
Unique	Page	Views
Page	Views Unique	Page	Views
1.	Aug 3.	Aug 5.	Aug 7.	Aug 9.	Aug 11.	Aug 13.	Aug 15.	Aug 17.	Aug 19.	Aug 21.	Aug 23.	Aug 25.	Aug
0
500
1000
1500
0
200
400
600
Session	Duration
Avg	Session	Duration(Seconds)
Bounce	rate	(%)
Avg	Session	Duration(Seconds) Bounce	rate	(%)
1.	Aug 3.	Aug 5.	Aug 7.	Aug 9.	Aug 11.	Aug 13.	Aug 15.	Aug 17.	Aug 19.	Aug 21.	Aug 23.	Aug 25.	Aug
0
100
200
300
0
25
50
75
Organic	Sessions
Sessions Organic	searches
1.	Aug 3.	Aug 5.	Aug 7.	Aug 9.	Aug 11.	Aug 13.	Aug 15.	Aug 17.	Aug 19.	Aug 21.	Aug 23.	Aug
0
100
200
Traffic	Sources
Sessions
Sessions Past	Sessions
organic cpc (none) referral
organic cpc (none) referral
0
500
1000
Sessions
organic
Aug	01	'15	-	Aug	24	'15 848
Aug	01	'14	-	Aug	24	'14 872
%	change -2.75%
cpc
Aug	01	'15	-	Aug	24	'15 539
Aug	01	'14	-	Aug	24	'14 0
%	change 100.00%
(none)
Aug	01	'15	-	Aug	24	'15 418
Aug	01	'14	-	Aug	24	'14 285
%	change 46.67%
referral
Aug	01	'15	-	Aug	24	'15 177
Aug	01	'14	-	Aug	24	'14 199
%	change -11.06%
Traffic	Sources	-	Year	on	Year
Sessions
Sessions Past	Sessions
organic cpc (none) referral
organic cpc (none) referral
0
500
1000
Traffic	Sources/Mediums
Users New	Users Bounce	rate	(%) Avg	Session	Duration(Seconds)
google	/	organic 600 494 24.00 00:03:55
google	/	cpc 455 428 58.63 00:01:16
(direct)	/	(none) 339 312 41.15 00:02:15
bing	/	organic 41 30 18.37 00:03:22
techcrunch.com/	referral 23 23 15.38 00:03:13
entrepreneur.com/	referral 20 16 34.78 00:02:24
yahoo	/	organic 17 13 42.86 00:01:21
www.inc.com/	referral 12 9 21.43 00:02:19
User	Browsers
Users
Users
Internet	Explorer Chrome Safari Firefox Android	Browser Edge
0
250
500
750
Users	Devices	-	Year	on	Year
Users Bounce	rate	(%) Avg	Time	on	Page(Seconds) Exit	Rate
desktop
Aug	01	'15	-	Aug	24	'15 1,105 32.82 00:00:44 17.38
Aug	01	'14	-	Aug	24	'14 750 28.87 00:00:55 17.02
%	change 47.33% 13.68% -20.00% 0.36%
mobile
Aug	01	'15	-	Aug	24	'15 219 57.51 00:00:32 32.00
Aug	01	'14	-	Aug	24	'14 81 42.22 00:00:23 22.84
%	change 170.37% 36.22% 39.00% 9.16%
tablet
Aug	01	'15	-	Aug	24	'15 163 54.76 00:00:28 27.13
Aug	01	'14	-	Aug	24	'14 80 40.52 00:00:57 24.84
%	change 103.75% 35.14% -51.00% 2.29%
Traffic	Source	by	City
Users New	Users Avg	Session	Duration(Seconds) Bounce	rate	(%) Page	Views
London
Aug	01	'15	-	Aug	24	'15 495 441 00:03:37 40.15 4,206
Aug	01	'14	-	Aug	24	'14 254 211 00:05:08 32.73 2,851
%	change 94.88% 109.00% -30.00% 22.67% 47.53%
Los	Angeles
Aug	01	'15	-	Aug	24	'15 271 249 00:02:00 43.34 1,478
Aug	01	'14	-	Aug	24	'14 105 95 00:03:53 23.62 1,056
%	change 158.10% 162.11% -49.00% 83.49% 39.96%
San	Francisco
Aug	01	'15	-	Aug	24	'15 259 231 00:02:10 38.05 1,353
Aug	01	'14	-	Aug	24	'14 175 151 00:03:46 25.76 1,434
%	change 48.00% 52.98% -43.00% 47.71% -5.65%
Seattle
Aug	01	'15	-	Aug	24	'15 91 82 00:03:00 32.73 678
Aug	01	'14	-	Aug	24	'14 84 78 00:03:17 23.76 630
%	change 8.33% 5.13% -9.00% 37.75% 7.62%
Perth
Aug	01	'15	-	Aug	24	'15 88 79 00:02:12 35.24 587
Aug	01	'14	-	Aug	24	'14 34 29 00:02:48 9.76 215
%	change 158.82% 172.41% -22.00% 261.07% 173.02%
Johannesburg
Aug	01	'15	-	Aug	24	'15 27 24 00:01:19 37.93 101
Aug	01	'14	-	Aug	24	'14 0 0 0 0.00 0
%	change 100.00% 100.00% 100.00% 100.00% 100.00%
Traffic	Source	by	Country
Users New	Users Avg	Session	Duration(Seconds) Bounce	rate	(%) Page	Views
United	States
Aug	01	'15	-	Aug	24	'15 1,406 1,264 00:02:58 38.24 10,000
Aug	01	'14	-	Aug	24	'14 759 655 00:04:27 27.27 7,166
%	change 85.24% 92.98% -34.00% 40.23% 39.55%
United	Kingdom
Aug	01	'15	-	Aug	24	'15 15 15 00:01:24 26.67 33
Aug	01	'14	-	Aug	24	'14 15 15 00:01:31 33.33 46
%	change 0.00% 0.00% -8.00% -19.98% -28.26%
Australia
Aug	01	'15	-	Aug	24	'15 14 13 00:03:39 26.67 67
Aug	01	'14	-	Aug	24	'14 32 31 00:02:12 57.58 111
%	change -56.25% -58.06% 65.00% -53.68% -39.64%
New	Zealand
Aug	01	'15	-	Aug	24	'15 6 5 00:04:28 66.67 29
Aug	01	'14	-	Aug	24	'14 0 0 0 0.00 0
%	change 100.00% 100.00% 100.00% 100.00% 100.00%
Canada
Aug	01	'15	-	Aug	24	'15 4 4 00:00:45 50.00 18
Aug	01	'14	-	Aug	24	'14 0 0 0 0.00 0
%	change 100.00% 100.00% 100.00% 100.00% 100.00%
South	Africa
Aug	01	'15	-	Aug	24	'15 3 3 00:00:17 25.00 9
Aug	01	'14	-	Aug	24	'14 0 0 0 0.00 0
%	change 100.00% 100.00% 100.00% 100.00% 100.00%
Top	Landing	Pages
Sessions New	Users %	New	Sessions Bounce	rate	(%) Page	Views/Session Avg	Session	Duration(Seconds) Organic	searches
/index.php 932 578 62.02 29.72 6 00:04:03 481
/products/category.php?id=1 344 291 84.59 52.62 4 00:01:23 59
/products/product.php?id=34 59 53 89.83 42.37 4 00:01:58 3
/products/category.php?id=5 52 34 65.38 21.15 6 00:03:54 0
/products/index.php 49 25 51.02 12.24 6 00:03:51 28
/products/product.php?id=56 34 29 85.29 67.65 2 00:00:28 1
/products/product.php?id=95 33 28 84.85 51.52 4 00:01:32 0
/products/product.php?id=15 32 23 71.88 71.88 1 00:00:11 1
/products/category.php?id=9 31 11 35.48 38.71 5 00:02:43 0
/products/product.php?id=13 26 17 65.38 46.15 3 00:00:27 0
/products/product.php?id=58 24 23 95.83 66.67 1 00:00:13 0
/products/category.php?id=4 21 12 57.14 28.57 8 00:06:30 0
/catalogue.php 19 7 36.84 57.89 3 00:00:50 9
/products/product.php?id=19 19 16 84.21 42.11 4 00:01:20 2
/products/product.php?id=30 19 14 73.68 26.32 6 00:02:34 9
/products/category.php?id=3 17 14 82.35 41.18 3 00:01:17 1
/products/product.php?id=91 15 11 73.33 46.67 2 00:02:04 0
/contact/index.php 13 9 69.23 30.77 2 00:01:33 10
/products/category.php?id=7 12 7 58.33 50.00 7 00:04:01 0
/products/product.php?id=23 12 11 91.67 25.00 3 00:03:29 0
Search	Queries
Users Organic	searches Bounce	rate	(%) Page	Views Avg	Session	Duration(Seconds) Total	Session	Duration
DVD	Players 1,051 666 31.05 8,564 00:03:34 14:04:53
Bluray	Players 1 0 45.71 162 00:06:20 03:42:06
3D	TVs 7 0 42.86 56 00:03:58 00:27:46
Microwave 6 0 50.00 20 00:00:15 00:01:33
LED	TVs 5 0 16.67 25 00:02:32 00:15:15
Refrigerator 3 0 75.00 6 00:00:04 00:00:16
Coffee	Maker 4 0 50.00 7 00:00:31 00:02:04
Air	Wash 4 0 100.00 4 00:00:00 00:00:00
LED	lamps 4 0 75.00 8 00:00:26 00:01:44
Vacuum	cleaner 1 0 75.00 11 00:01:01 00:04:06
Campaign	Performance
1443
1443
539
539
(not	set) Felton	Industries	-	Search	Network
Sessions New	Users %	New	Sessions Bounce	rate	(%) Page	Views/Session Avg	Session	Duration(Seconds) Organic	searches
Big	Electronics 1,443 914 63.34 31.05 5 00:03:34 666
Big	Electronics	-	Search	Network 539 428 79.41 58.63 3 00:01:16 0
Page	Flow
Recommendations
1.	 a
2.	 b
3.	 c
4.	 d
5.	 e

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Google Analytics Reports

  • 2. Website Performance Report 2,728 -27.35% 1,982 SESSIONS 1,859 -27.81% 1,342 NEW USERS 68.15 -0.65% 67.71 % NEW SESSIONS 40.69 -5.26% 38.55 BOUNCE RATE (%) 00:02:51 3.00% 00:02:57 AVG SESSION DURATION(SECONDS) 822 -18.98% 666 ORGANIC SEARCHES % % % % Visitor Sessions Sessions Sessions Past Sessions 1. Aug 3. Aug 5. Aug 7. Aug 9. Aug 11. Aug 13. Aug 15. Aug 17. Aug 19. Aug 21. Aug 23. Aug 25. Aug 2. May 4. May 6. May 8. May 10. May 12. May 14. May 16. May 18. May 20. May 22. May 24. May 26. May 28. May 30. May1. Jun 0 100 200 300 Page Views Page Views Unique Page Views Page Views Unique Page Views 1. Aug 3. Aug 5. Aug 7. Aug 9. Aug 11. Aug 13. Aug 15. Aug 17. Aug 19. Aug 21. Aug 23. Aug 25. Aug 0 500 1000 1500 0 200 400 600
  • 3. Session Duration Avg Session Duration(Seconds) Bounce rate (%) Avg Session Duration(Seconds) Bounce rate (%) 1. Aug 3. Aug 5. Aug 7. Aug 9. Aug 11. Aug 13. Aug 15. Aug 17. Aug 19. Aug 21. Aug 23. Aug 25. Aug 0 100 200 300 0 25 50 75 Organic Sessions Sessions Organic searches 1. Aug 3. Aug 5. Aug 7. Aug 9. Aug 11. Aug 13. Aug 15. Aug 17. Aug 19. Aug 21. Aug 23. Aug 0 100 200
  • 4. Traffic Sources Sessions Sessions Past Sessions organic cpc (none) referral organic cpc (none) referral 0 500 1000 Sessions organic Aug 01 '15 - Aug 24 '15 848 Aug 01 '14 - Aug 24 '14 872 % change -2.75% cpc Aug 01 '15 - Aug 24 '15 539 Aug 01 '14 - Aug 24 '14 0 % change 100.00% (none) Aug 01 '15 - Aug 24 '15 418 Aug 01 '14 - Aug 24 '14 285 % change 46.67% referral Aug 01 '15 - Aug 24 '15 177 Aug 01 '14 - Aug 24 '14 199 % change -11.06%
  • 5. Traffic Sources - Year on Year Sessions Sessions Past Sessions organic cpc (none) referral organic cpc (none) referral 0 500 1000 Traffic Sources/Mediums Users New Users Bounce rate (%) Avg Session Duration(Seconds) google / organic 600 494 24.00 00:03:55 google / cpc 455 428 58.63 00:01:16 (direct) / (none) 339 312 41.15 00:02:15 bing / organic 41 30 18.37 00:03:22 techcrunch.com/ referral 23 23 15.38 00:03:13 entrepreneur.com/ referral 20 16 34.78 00:02:24 yahoo / organic 17 13 42.86 00:01:21 www.inc.com/ referral 12 9 21.43 00:02:19
  • 6. User Browsers Users Users Internet Explorer Chrome Safari Firefox Android Browser Edge 0 250 500 750 Users Devices - Year on Year Users Bounce rate (%) Avg Time on Page(Seconds) Exit Rate desktop Aug 01 '15 - Aug 24 '15 1,105 32.82 00:00:44 17.38 Aug 01 '14 - Aug 24 '14 750 28.87 00:00:55 17.02 % change 47.33% 13.68% -20.00% 0.36% mobile Aug 01 '15 - Aug 24 '15 219 57.51 00:00:32 32.00 Aug 01 '14 - Aug 24 '14 81 42.22 00:00:23 22.84 % change 170.37% 36.22% 39.00% 9.16% tablet Aug 01 '15 - Aug 24 '15 163 54.76 00:00:28 27.13 Aug 01 '14 - Aug 24 '14 80 40.52 00:00:57 24.84 % change 103.75% 35.14% -51.00% 2.29%
  • 7. Traffic Source by City Users New Users Avg Session Duration(Seconds) Bounce rate (%) Page Views London Aug 01 '15 - Aug 24 '15 495 441 00:03:37 40.15 4,206 Aug 01 '14 - Aug 24 '14 254 211 00:05:08 32.73 2,851 % change 94.88% 109.00% -30.00% 22.67% 47.53% Los Angeles Aug 01 '15 - Aug 24 '15 271 249 00:02:00 43.34 1,478 Aug 01 '14 - Aug 24 '14 105 95 00:03:53 23.62 1,056 % change 158.10% 162.11% -49.00% 83.49% 39.96% San Francisco Aug 01 '15 - Aug 24 '15 259 231 00:02:10 38.05 1,353 Aug 01 '14 - Aug 24 '14 175 151 00:03:46 25.76 1,434 % change 48.00% 52.98% -43.00% 47.71% -5.65% Seattle Aug 01 '15 - Aug 24 '15 91 82 00:03:00 32.73 678 Aug 01 '14 - Aug 24 '14 84 78 00:03:17 23.76 630 % change 8.33% 5.13% -9.00% 37.75% 7.62% Perth Aug 01 '15 - Aug 24 '15 88 79 00:02:12 35.24 587 Aug 01 '14 - Aug 24 '14 34 29 00:02:48 9.76 215 % change 158.82% 172.41% -22.00% 261.07% 173.02% Johannesburg Aug 01 '15 - Aug 24 '15 27 24 00:01:19 37.93 101 Aug 01 '14 - Aug 24 '14 0 0 0 0.00 0 % change 100.00% 100.00% 100.00% 100.00% 100.00%
  • 8. Traffic Source by Country Users New Users Avg Session Duration(Seconds) Bounce rate (%) Page Views United States Aug 01 '15 - Aug 24 '15 1,406 1,264 00:02:58 38.24 10,000 Aug 01 '14 - Aug 24 '14 759 655 00:04:27 27.27 7,166 % change 85.24% 92.98% -34.00% 40.23% 39.55% United Kingdom Aug 01 '15 - Aug 24 '15 15 15 00:01:24 26.67 33 Aug 01 '14 - Aug 24 '14 15 15 00:01:31 33.33 46 % change 0.00% 0.00% -8.00% -19.98% -28.26% Australia Aug 01 '15 - Aug 24 '15 14 13 00:03:39 26.67 67 Aug 01 '14 - Aug 24 '14 32 31 00:02:12 57.58 111 % change -56.25% -58.06% 65.00% -53.68% -39.64% New Zealand Aug 01 '15 - Aug 24 '15 6 5 00:04:28 66.67 29 Aug 01 '14 - Aug 24 '14 0 0 0 0.00 0 % change 100.00% 100.00% 100.00% 100.00% 100.00% Canada Aug 01 '15 - Aug 24 '15 4 4 00:00:45 50.00 18 Aug 01 '14 - Aug 24 '14 0 0 0 0.00 0 % change 100.00% 100.00% 100.00% 100.00% 100.00% South Africa Aug 01 '15 - Aug 24 '15 3 3 00:00:17 25.00 9 Aug 01 '14 - Aug 24 '14 0 0 0 0.00 0 % change 100.00% 100.00% 100.00% 100.00% 100.00%
  • 9. Top Landing Pages Sessions New Users % New Sessions Bounce rate (%) Page Views/Session Avg Session Duration(Seconds) Organic searches /index.php 932 578 62.02 29.72 6 00:04:03 481 /products/category.php?id=1 344 291 84.59 52.62 4 00:01:23 59 /products/product.php?id=34 59 53 89.83 42.37 4 00:01:58 3 /products/category.php?id=5 52 34 65.38 21.15 6 00:03:54 0 /products/index.php 49 25 51.02 12.24 6 00:03:51 28 /products/product.php?id=56 34 29 85.29 67.65 2 00:00:28 1 /products/product.php?id=95 33 28 84.85 51.52 4 00:01:32 0 /products/product.php?id=15 32 23 71.88 71.88 1 00:00:11 1 /products/category.php?id=9 31 11 35.48 38.71 5 00:02:43 0 /products/product.php?id=13 26 17 65.38 46.15 3 00:00:27 0 /products/product.php?id=58 24 23 95.83 66.67 1 00:00:13 0 /products/category.php?id=4 21 12 57.14 28.57 8 00:06:30 0 /catalogue.php 19 7 36.84 57.89 3 00:00:50 9 /products/product.php?id=19 19 16 84.21 42.11 4 00:01:20 2 /products/product.php?id=30 19 14 73.68 26.32 6 00:02:34 9 /products/category.php?id=3 17 14 82.35 41.18 3 00:01:17 1 /products/product.php?id=91 15 11 73.33 46.67 2 00:02:04 0 /contact/index.php 13 9 69.23 30.77 2 00:01:33 10 /products/category.php?id=7 12 7 58.33 50.00 7 00:04:01 0 /products/product.php?id=23 12 11 91.67 25.00 3 00:03:29 0
  • 10. Search Queries Users Organic searches Bounce rate (%) Page Views Avg Session Duration(Seconds) Total Session Duration DVD Players 1,051 666 31.05 8,564 00:03:34 14:04:53 Bluray Players 1 0 45.71 162 00:06:20 03:42:06 3D TVs 7 0 42.86 56 00:03:58 00:27:46 Microwave 6 0 50.00 20 00:00:15 00:01:33 LED TVs 5 0 16.67 25 00:02:32 00:15:15 Refrigerator 3 0 75.00 6 00:00:04 00:00:16 Coffee Maker 4 0 50.00 7 00:00:31 00:02:04 Air Wash 4 0 100.00 4 00:00:00 00:00:00 LED lamps 4 0 75.00 8 00:00:26 00:01:44 Vacuum cleaner 1 0 75.00 11 00:01:01 00:04:06 Campaign Performance 1443 1443 539 539 (not set) Felton Industries - Search Network Sessions New Users % New Sessions Bounce rate (%) Page Views/Session Avg Session Duration(Seconds) Organic searches Big Electronics 1,443 914 63.34 31.05 5 00:03:34 666 Big Electronics - Search Network 539 428 79.41 58.63 3 00:01:16 0