Cause Marketing and Social Tools

•

5 likes•548 views

Cause Marketing and Social Tools presentation at Blog World Los Angeles, Nov 3 - 5, 2011. Joe Waters | Selfishgiving.com, Megan Strand | Cause Marketing Forum, and Noland Hoshino | Bcause Media Social Communications

Technology Business

Joe Waters
Megan Strand
Noland Hoshino

#CMtools

Types of Cause Marketing

•
•
•
•
•

#CMtools

Pin - up
Go Bananas
To Feed a
Monkey

$100 will sustainably plant and protect an organic
banana tree and feed a family of monkeys for 5 years
#CMtools

The ASK

What are your
Famous last words?

#CMtools

Playing in the Facebook Sandbox
Word Travels It’s Not Yours.
Fast
Share or

Go

Home.

There Are Rules. Change is Imminent.

#CMtools

Back to Bananas

•

•

’
’

• ’

#CMtools

Show Us Your Banana Bunch

•

•
•

#CMtools

Cause Marketing + #Hashtag

1. Take a picture of your pinup or send a message on Twitter with the hashtag
#ChunkyMonkey or #GoBananas
2. Every hashtagged tweet Ben and Jerry’s will donate $.25 to the Bananas for
Monkeys Foundation – and you get an extra scoop of Chunky Monkey for FREE!
3. Do it now! Our Scoopers are standing by
#CMtools

6 7 Steps to success
•
•
•
•
•
•

•
#CMtools

@meganstrand @JoeWaters @nolandhoshino
#CMtools

Jay Geneske, Director of Digital, The Rockefeller Foundation Twitter Handle: @JGeneske Stories have the power to spark movements, raise armies of volunteers, and even change the world. But stories with impact don’t just happen—they’re strategically planned, creatively crafted and designed to achieve measurable outcomes. So once you have the right story, how can you make the most of it across social media, web, and email? In this session, we’ll explore how to use your organization’s best stories across channels for better outreach, fundraising, and impact reporting.

Mari Smith's Content Marketing World 2016 presentation, sponsored by Animoto.com - the leading video creation tool for savvy marketers! Discover the latest stats, trends and proven strategies and tactics for making your social video content marketing work for you in 2017! Agenda includes: - Television vs. Digital Video - Social Video Stats & Facts - The Facebook Organic/Paid Wave - Video Ad Call To Arms - Video Ad Best Practices - Case Study

Keynote: The End Game to a Means

MediaPost

Grant Simmons, VP, Performance Marketing, Homes.com @simmonet The Avengers guide to building a performance marketing program with the right mentality, team, tactics, and tools to survive any lead apocalypse. Take a dive into some real-world examples Homes.comleverages across multiple channels to build successful and ‘soon-to-be-successful’ performance marketing programs. This lively presentation will provide a framework for almost any business to avoid likely pitfalls, crushing disappointment, and Thanos’ wrath (though that last one isn’t guaranteed for at least half the attendees.)

Engaging, Entertaining and Retaining Your Travel Audience

PaceCo

Content marketers have roughly the same goals when it comes to creating and distributing content along the travel customer journey: Make consumers aware of their offerings, move them from consideration to booking, serve them well en route and in the destination, and continue the conversation after travelers return home to encourage a second visit, stay or journey. This presentation, delivered by the Pace team at Content Marketing World 2015, focused on engaging an audience with different types of content suited to varying stages of the travel customer journey. Key takeaways: -Discover your audience and build a customer journey -Focus on content that provides inspiration or information according to journey stages -Find contributors everywhere—partnerships, community, professionals, staff -Use channels independently and together to get your content out there -Start small, measure success, and test and learn

The Consumerization of B2B Marketing

Business Marketing Association (SoCal BMA)

This presentation, delivered by Jacques Pavlenyi of IBM, was part of "The Consumerization of B2B Marketing" event held May 21, 2015 in La Jolla, organized and hosted by SoCal BMA. The forces that are buffeting entire industries are buffeting the practice of marketing as well. The large influx of Millennial workers weaned on social media, smartphones and tablets powered by cloud delivered apps is having a profound effect on B2B purchase behaviors. Think of it not just as the consumerization of IT (as Gartner research calls it) but also the consumerization of B2B marketing. Jacques Pavlenyi lead the discussion of these forces, and how: - information consumption patterns of decision makers are shifting. - non- traditional influencers wield more power - the traditional funnel is being upended and compressed by the cloud, from Discover-Learn-Solve-Compare-Try-Buy-Adopt to simply Try-Learn-Upgrade. - the application of Marketing technologies and analytics can make actionable sense of that seething mass of data.

5 concepts 2015.pptx

KaraClayton

Christian Betancourt - The Rise of Voice Search: Marketing in a Screenless World

Julia Grosman

Interactive Twitter Workshop by Mannix Marketing #tvamp

Mannix Marketing, Inc.

The Rise of Voice Search: Marketing in a Screenless World

Christian Betancourt, MBA

Best Practices in Viral Video Markerting

Aashish Chopra

Accelerating the Emotional Connection

PaceCo

In any relationship, building an emotional connection is key. Brands are no different. In this presentation, we’ll discuss why emotion is so important, who’s cultivating those connections in interesting ways and finally, how to take your brand from “meh" to true love with your consumers. This presentation, delivered by the Pace team at Content Marketing World 2015, focuses on the travel/hospitality/tourism sector but is applicable across industries. Key takeaways: -Use authentic, storytelling content to form and maintain relationships -Turn problems into wins -Find moments to surprise and delight -Focus on your area of expertise -Leverage your audience to strengthen your story

Conscious Capitalism 2014 Slides - We First

Simon Mainwaring

Innovative Ways to do Highly Successful Paid Content Distribution #CMWorld

Chad Pollitt

*This deck contains GIFs and videos. It must be downloaded and shown in full screen mode for them to work. The era of “build it and they will come” is over for most verticals and content marketers are feeling the pinch. As a result, brands are beginning to invest heavily in innovative new paid media channels outside last decade’s PPC and display. The future growth of these channels, in large part, will be powered by content marketers seeking visibility for their top-funnel content. This presentation seeks to educate content marketers on innovative ways to use paid media in order to leverage it as a distribution channel for future success. It will also define and identify today’s variations of paid distribution, while exploring recommended budgets required to be successful. In addition, it will map out the paid ad tech ecosystem and deliver actionable tips to maximize both strategic and tactical success. Attendees of this session will leave knowing: -The types of paid media -Why paid media should be an integrated part of most content -marketing programs -How other companies have been innovative and successful using paid media -How to budget for top-funnel paid media -Top tips for success with paid media -The future of paid media

Branding and Social Media

Charlene Andersen

Mma #toptensocial 27.07.2011

Tim Bishop

7 Steps to Hiring an Insanely Great SEO

DFWSEM

[Webinar] The 5 Steps to a High-Converting Social Media Campaign

Unbounce

Tweets, shares, favorites, likes... Are these business metrics, or bake sale items? They’re real metrics alright, and they’re important like your pancreas. But with so many social media metrics waiting to be analyzed, how do we know which ones actually affect the bottom line? In this Unwebinar, Michael Patterson—Digital Marketing Specialist at Sprout Social—will explain which metrics matter at each stage of the social media funnel, and how landing pages can help you increase the return on your social investment. You'll learn: - How to boost social reach and clicks without blowing your spend - How to make sense of the social KPIs that affect your revenue - How to convert social media visitors to leads, sales and signups using landing pages ...plus, much more!

Digital tools for personal brands eh

Royal Holloway, University of London

Making the Most of your Demand Generation Content

Pajama Program

Beginner's Guide To Digital Marketing

Jon Payne

Neighbors Nextdoor.com

High Five Media

Social Media Strategy: A Digital Strategy for Success

High Five Media

Similar to Cause Marketing and Social Tools

Keith McArthur | Building a Community Management Organization CM1TO

Facebook Video: How Companies are Succeeding with Videos on Facebook

Mari Smith

Keynote: The End Game to a Means

MediaPost

Engaging, Entertaining and Retaining Your Travel Audience

PaceCo

The Consumerization of B2B Marketing

Business Marketing Association (SoCal BMA)

5 concepts 2015.pptx

KaraClayton

Christian Betancourt - The Rise of Voice Search: Marketing in a Screenless World

Julia Grosman

Interactive Twitter Workshop by Mannix Marketing #tvamp

Mannix Marketing, Inc.

The Rise of Voice Search: Marketing in a Screenless World

Christian Betancourt, MBA

Best Practices in Viral Video Markerting

Aashish Chopra

Accelerating the Emotional Connection

PaceCo

Conscious Capitalism 2014 Slides - We First

Simon Mainwaring

Innovative Ways to do Highly Successful Paid Content Distribution #CMWorld

Chad Pollitt

Branding and Social Media

Charlene Andersen

Mma #toptensocial 27.07.2011

Tim Bishop

7 Steps to Hiring an Insanely Great SEO

DFWSEM

[Webinar] The 5 Steps to a High-Converting Social Media Campaign

Unbounce

Digital tools for personal brands eh

Royal Holloway, University of London

Making the Most of your Demand Generation Content

Pajama Program

Beginner's Guide To Digital Marketing

Jon Payne

Similar to Cause Marketing and Social Tools (20)

Keith McArthur | Building a Community Management Organization

Facebook Video: How Companies are Succeeding with Videos on Facebook

Keynote: The End Game to a Means

Engaging, Entertaining and Retaining Your Travel Audience

The Consumerization of B2B Marketing

5 concepts 2015.pptx

Christian Betancourt - The Rise of Voice Search: Marketing in a Screenless World

Interactive Twitter Workshop by Mannix Marketing #tvamp

The Rise of Voice Search: Marketing in a Screenless World

Best Practices in Viral Video Markerting

Accelerating the Emotional Connection

Conscious Capitalism 2014 Slides - We First

Innovative Ways to do Highly Successful Paid Content Distribution #CMWorld

Branding and Social Media

Mma #toptensocial 27.07.2011

7 Steps to Hiring an Insanely Great SEO

[Webinar] The 5 Steps to a High-Converting Social Media Campaign

Digital tools for personal brands eh

Making the Most of your Demand Generation Content

Beginner's Guide To Digital Marketing

Recently uploaded

Pushing the limits of ePRTC: 100ns holdover for 100 days

Adtran

FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf

FIDO Alliance

Generative AI Deep Dive: Advancing from Proof of Concept to Production

Aggregage

Introduction to CHERI technology - Cybersecurity

mikeeftimakis1

Elizabeth Buie - Older adults: Are we really designing for our future selves?

Nexer Digital

The Future of Platform Engineering

Jemma Hussein Allen

Encryption in Microsoft 365 - ExpertsLive Netherlands 2024

Albert Hoitingh

FIDO Alliance Osaka Seminar: Overview.pdf

FIDO Alliance

Video Streaming: Then, Now, and in the Future

Alpen-Adria-Universität

In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.

Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™

UiPathCommunity

In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni. 📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath: Autopilot per Studio Web Autopilot per Studio Autopilot per Apps Clipboard AI GenAI applicata alla Document Understanding 👨‍🏫👨‍💻 Speakers: Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath Andrei Tasca, RPA Solutions Team Lead @NTT Data

SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf

Peter Spielvogel

Building better applications for business users with SAP Fiori. • What is SAP Fiori and why it matters to you • How a better user experience drives measurable business benefits • How to get started with SAP Fiori today • How SAP Fiori elements accelerates application development • How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities • How SAP Fiori paves the way for using AI in SAP apps

Removing Uninteresting Bytes in Software Fuzzing

Aftab Hussain

Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process. In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds. - These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.

Accelerate your Kubernetes clusters with Varnish Caching

Thijs Feryn

Free Complete Python - A step towards Data Science

RinaMondal9

Epistemic Interaction - tuning interfaces to provide information for AI support

Alan Dix

Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024 https://alandix.com/academic/papers/synergy2024-epistemic/ As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.

By Design, not by Accident - Agile Venture Bolzano 2024

Pierluigi Pugliese

Essentials of Automations: The Art of Triggers and Actions in FME

Safe Software

In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation. We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios. Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!

GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...

James Anderson

Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management. The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM). Speakers: Bob Boule Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle. Gopinath Rebala Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.

Leading Change strategies and insights for effective change management pdf 1.pdf

OnBoard

Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf

Paige Cruz

Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack. While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack. I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:

Recently uploaded (20)

Pushing the limits of ePRTC: 100ns holdover for 100 days

FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf

Generative AI Deep Dive: Advancing from Proof of Concept to Production

Introduction to CHERI technology - Cybersecurity

Elizabeth Buie - Older adults: Are we really designing for our future selves?

The Future of Platform Engineering

Encryption in Microsoft 365 - ExpertsLive Netherlands 2024

FIDO Alliance Osaka Seminar: Overview.pdf

Video Streaming: Then, Now, and in the Future

Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™

SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf

Removing Uninteresting Bytes in Software Fuzzing

Accelerate your Kubernetes clusters with Varnish Caching

Free Complete Python - A step towards Data Science

Epistemic Interaction - tuning interfaces to provide information for AI support

By Design, not by Accident - Agile Venture Bolzano 2024

Essentials of Automations: The Art of Triggers and Actions in FME

GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...

Leading Change strategies and insights for effective change management pdf 1.pdf

Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf

Cause Marketing and Social Tools

2. Joe Waters Megan Strand Noland Hoshino #CMtools

3. The Strategy • • • • #CMtools

4. What is cause marketing #CMtools

5. Money and awareness

6. Types of Cause Marketing • • • • • #CMtools

7. Purchase-Triggered Donations

8. Active POS

9. PASSIVE POS #CMtools

10. Cause Marketing pin-ups + #CMtools

11. The Situation #CMtools

12. Bananas for monkeys #CMtools

13. #CMtools

14. Pin - up Go Bananas To Feed a Monkey $100 will sustainably plant and protect an organic banana tree and feed a family of monkeys for 5 years #CMtools

15. The ASK What are your Famous last words? #CMtools

16. #CMtools

17. Create Your Pinup #CMtools

18. Cause Marketing Facebook #CMtools

19. Why? #CMtools

20. Types of Campaigns #CMtools

21. Types of Campaigns • • • #CMtools

22. Types of Campaigns

23. Playing in the Facebook Sandbox Word Travels It’s Not Yours. Fast Share or Go Home. There Are Rules. Change is Imminent. #CMtools

24. Back to Bananas • • ’ ’ • ’ #CMtools

25. Show Us Your Banana Bunch • • • #CMtools

26. #CMtools

27. #CMtools

28. Cause Marketing Twitter #CMtools

29. 2010: Action-triggered CM #CMtools

30. #SupportJapan #CMtools

31. #FAIL #CMtools

32. #Kiss&makeup #CMtools

33. 2011: #Hashtags CM (Brand or Cause) #CMtools

34. Media + #Hashtag #CMtools

35. Influence + #hashtag #CMtools

36. Cause Marketing + #Hashtag 1. Take a picture of your pinup or send a message on Twitter with the hashtag #ChunkyMonkey or #GoBananas 2. Every hashtagged tweet Ben and Jerry’s will donate $.25 to the Bananas for Monkeys Foundation – and you get an extra scoop of Chunky Monkey for FREE! 3. Do it now! Our Scoopers are standing by #CMtools

37. + #CMtools

38. Results • • • • #CMtools

39. Twitter CM Success #CMtools

40. #CMtools

41. The future of Cause Marketing #CMtools

42. #CMtools

43. Cause marketing QR codes #CMtools

44. Monkey see Monkey DOnate #CMtools

45. + #CMtools

46. Cause marketing foursquare #CMtools

47. #CMtools

48. Check-In Donations #CMtools