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Put a QR code on it!
           How Non Profits Can
                Use QR Codes




             Twitter @NolandHoshino
Interactive presentation

•    Participate       scan

•    Ask questions
•    Scan QR codes on slides
•    If you want a specific
    slide, scan upper QR
    code
What are QR Codes ?

   Quick Response (QR) codes are two-
   dimensional barcodes that hold small
   bits of data
   Transporting users from printed
   materials to mobile sites or a specific
   call to action, involving information
   capture, promotional opt-in, etc.
Where did it come from?

QR code was originally
used to track vehicle
parts in vehicle
manufacturing by the
Japanese in 1994
Surprise inside
        Event Vcalendar
        Website URL
        Links to Social
           Phone #
            Contact Vcard
         Email Message
              Text
          Email Address
        SMS Message
Put a QR code on it
  Business cards
  Brochures and other marketing materials
  Contact website page
  Product tags and packaging
  Convention and event nametags
  Press releases
  Event ticket stubs
  Point-of-sale receipts
Let’s get started
                    iPhone               Kaywa
                  Tag Reader         QR Code and 2D
                  NeoReader
                                     Code Generator
                                        Maestro
                   Android
                                        QR Stuff
                  QuickMark
               Barcode Scanner
                                         Delivr
                                       SnapMaze
                 Blackberry               Raco
               QR Code Scanner Pro
                                     QReate & Track
                    ScanLife


Smartphone   Free Barcode Reader     QR Code Generator
Point and scan




             www.beqrious.com
Heifer International Portland

     Challenge: Portland is a very eco-friendly city –
     not many people like taking print
     Goal: Get Heifer International mission into
     people’s hands
     Idea: QR Codes with information linking to org
     website and donation page
Heifer International Portland

QR code   Donation Page
                          Scan to
Heifer International Portland

                       QR code   Facebook Page




www.socialqrcode.com
   www.likify.net
Heifer International Portland


Show your support
                    Send a Tweet
Tweet




                        http://zeek.com/create-a-status-update-url-for-twitter/
Heifer International Portland

                  SMS text         Friends and Family
Help end
hunger and
poverty – “Pass
On the Gift” to
Heifer
International
www.heifer.org


                    Scan to send
                        text
Heifer International Portland
Use QR code for directions to the
       organization or meetings




                                    Find us




                                     http://myqr.co
Awareness campaign




       Poster
Petition campaign
Educational games




       www.scaquarium.org
Advocacy campaign
Email list campaign
Scan QR code and exchange your contact information for free ice cream
Giving tree
Link QR code to a personal video or story of the
                               person receiving
                                        the gift
Library books
      QR codes on library books
          with brief description




Photo by Chris Martin Studios            Photo by Chris Martin Studios
Summary
       QR codes are …
               •      Free, easy to create and measurable
               •      Bridges the gap between offline and online
               •      Increases cause and donor engagement
               •      Targets younger demographics (under 35)
               •      Flexible to changes
               •      Saves on printing costs
               •      Unlimited – Be creative!
Photo by Chris Martin Studios                Photo by Chris Martin Studios
Contact me


  Noland Hoshino
  Twitter @NolandHoshino
  Email Noland@bcausemedia.com

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Put a QR Code on it! How Non Profits Can Use QR Codes

  • 1. Put a QR code on it! How Non Profits Can Use QR Codes Twitter @NolandHoshino
  • 2. Interactive presentation • Participate scan • Ask questions • Scan QR codes on slides • If you want a specific slide, scan upper QR code
  • 3. What are QR Codes ? Quick Response (QR) codes are two- dimensional barcodes that hold small bits of data Transporting users from printed materials to mobile sites or a specific call to action, involving information capture, promotional opt-in, etc.
  • 4. Where did it come from? QR code was originally used to track vehicle parts in vehicle manufacturing by the Japanese in 1994
  • 5. Surprise inside Event Vcalendar Website URL Links to Social Phone # Contact Vcard Email Message Text Email Address SMS Message
  • 6. Put a QR code on it Business cards Brochures and other marketing materials Contact website page Product tags and packaging Convention and event nametags Press releases Event ticket stubs Point-of-sale receipts
  • 7. Let’s get started iPhone Kaywa Tag Reader QR Code and 2D NeoReader Code Generator Maestro Android QR Stuff QuickMark Barcode Scanner Delivr SnapMaze Blackberry Raco QR Code Scanner Pro QReate & Track ScanLife Smartphone Free Barcode Reader QR Code Generator
  • 8. Point and scan www.beqrious.com
  • 9. Heifer International Portland Challenge: Portland is a very eco-friendly city – not many people like taking print Goal: Get Heifer International mission into people’s hands Idea: QR Codes with information linking to org website and donation page
  • 10. Heifer International Portland QR code Donation Page Scan to
  • 11. Heifer International Portland QR code Facebook Page www.socialqrcode.com www.likify.net
  • 12. Heifer International Portland Show your support Send a Tweet Tweet http://zeek.com/create-a-status-update-url-for-twitter/
  • 13. Heifer International Portland SMS text Friends and Family Help end hunger and poverty – “Pass On the Gift” to Heifer International www.heifer.org Scan to send text
  • 14. Heifer International Portland Use QR code for directions to the organization or meetings Find us http://myqr.co
  • 17. Educational games www.scaquarium.org
  • 19. Email list campaign Scan QR code and exchange your contact information for free ice cream
  • 20. Giving tree Link QR code to a personal video or story of the person receiving the gift
  • 21. Library books QR codes on library books with brief description Photo by Chris Martin Studios Photo by Chris Martin Studios
  • 22. Summary QR codes are … • Free, easy to create and measurable • Bridges the gap between offline and online • Increases cause and donor engagement • Targets younger demographics (under 35) • Flexible to changes • Saves on printing costs • Unlimited – Be creative! Photo by Chris Martin Studios Photo by Chris Martin Studios
  • 23. Contact me Noland Hoshino Twitter @NolandHoshino Email Noland@bcausemedia.com