PhotoShelter VP of Marketing, Andrew Fingerman, presents "Extreme Website Makeover." Learn how to make the most of your photography website to drive business, increase visibility, and generate sales.
Social Studies: Understanding Social Media for BusinessPhotoShelter, Inc.
This document discusses how photographers can use social media, including Twitter, Facebook, and blogging, to promote and grow their business. It provides an overview of social media and its benefits for photographers. Key tips include engaging followers, posting regularly with valuable content, and setting goals and metrics to measure the impact of social media efforts.
This document provides guidance on becoming a digital influencer and leveraging one's digital presence for career opportunities. It discusses two routes for digital influencers: 1) living directly off one's digital presence by attracting advertisers and building a personal brand, and 2) leveraging a digital presence into growth opportunities like new jobs or starting a consulting business. Some key recommendations include developing original, sincere, and trustworthy content; focusing on a few key social media platforms; connecting with potential employers or clients; and using hashtags and keywords to expand one's online network and find opportunities.
Pinterest for business? You betcha. Learn how you can use this powerful tool to market your organization. Also, find out what Google+ brand pages mean for your company.
This document provides an overview of social media and strategies for using social media. It discusses characteristics of social media like participation, openness and conversation. It outlines why businesses should use social media such as to build relationships and access customer feedback. The document then discusses specific social media platforms like Facebook, Twitter, blogs and using them for business purposes. It provides best practices for using each platform and engaging audiences.
This document discusses the rise of social media and provides guidance on developing an effective social media strategy. It notes that major platforms like Facebook, YouTube, and Twitter now have hundreds of millions of users. It then provides tips on how to use various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Google+ to grow a business. It emphasizes the importance of creating fresh, engaging content and using analytics to track results. The document also stresses developing a content schedule and integrating social media with other marketing efforts.
Social Media 101 - A Social Media PrimerThink Shift
Who is this for? If you’re an advanced marketer or social media guru, then you’ll have to wait for our next issue. Nothing here will help you (we think). But if this is not you?... read on.
This is for companies, brands, & professionals who:
-Are thinking about and perhaps even dabbling in the social media world
-Are wondering why you should care
-Have really cold feet
-Are skeptical or think all this is going to go away
-Know you need to get “in”, but aren’t sure how
Meaningful Social Media by Mythology LLCMythology LLC
Learn how creating meaningful conversations based on emotional and functional needs with your most prized customers and prospects can radically change how you do marketing.
Social media marketing requires engagement through multiple channels like tweets, check-ins, likes and shares. It is important to be visible online and take risks by showing personality. The goal is to create an interactive sea of shared knowledge that brings people together. Building successful social media campaigns requires using the right mix of channels to reach and engage consumers. The key is to develop relationships and participate in online conversations.
Social Studies: Understanding Social Media for BusinessPhotoShelter, Inc.
This document discusses how photographers can use social media, including Twitter, Facebook, and blogging, to promote and grow their business. It provides an overview of social media and its benefits for photographers. Key tips include engaging followers, posting regularly with valuable content, and setting goals and metrics to measure the impact of social media efforts.
This document provides guidance on becoming a digital influencer and leveraging one's digital presence for career opportunities. It discusses two routes for digital influencers: 1) living directly off one's digital presence by attracting advertisers and building a personal brand, and 2) leveraging a digital presence into growth opportunities like new jobs or starting a consulting business. Some key recommendations include developing original, sincere, and trustworthy content; focusing on a few key social media platforms; connecting with potential employers or clients; and using hashtags and keywords to expand one's online network and find opportunities.
Pinterest for business? You betcha. Learn how you can use this powerful tool to market your organization. Also, find out what Google+ brand pages mean for your company.
This document provides an overview of social media and strategies for using social media. It discusses characteristics of social media like participation, openness and conversation. It outlines why businesses should use social media such as to build relationships and access customer feedback. The document then discusses specific social media platforms like Facebook, Twitter, blogs and using them for business purposes. It provides best practices for using each platform and engaging audiences.
This document discusses the rise of social media and provides guidance on developing an effective social media strategy. It notes that major platforms like Facebook, YouTube, and Twitter now have hundreds of millions of users. It then provides tips on how to use various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Google+ to grow a business. It emphasizes the importance of creating fresh, engaging content and using analytics to track results. The document also stresses developing a content schedule and integrating social media with other marketing efforts.
Social Media 101 - A Social Media PrimerThink Shift
Who is this for? If you’re an advanced marketer or social media guru, then you’ll have to wait for our next issue. Nothing here will help you (we think). But if this is not you?... read on.
This is for companies, brands, & professionals who:
-Are thinking about and perhaps even dabbling in the social media world
-Are wondering why you should care
-Have really cold feet
-Are skeptical or think all this is going to go away
-Know you need to get “in”, but aren’t sure how
Meaningful Social Media by Mythology LLCMythology LLC
Learn how creating meaningful conversations based on emotional and functional needs with your most prized customers and prospects can radically change how you do marketing.
Social media marketing requires engagement through multiple channels like tweets, check-ins, likes and shares. It is important to be visible online and take risks by showing personality. The goal is to create an interactive sea of shared knowledge that brings people together. Building successful social media campaigns requires using the right mix of channels to reach and engage consumers. The key is to develop relationships and participate in online conversations.
This document provides information about content marketing and using social media for business promotion. It discusses developing a content strategy by understanding potential customers, competitors, and goals. It emphasizes the importance of listening to customers and monitoring trends. A variety of content types and formats are presented, including visual content like images, video and infographics. Tools for creating, sharing and analyzing content across different social media platforms are also introduced.
Marketing and Social Business: Make sure my business can be found online and ...Elizabeth Quintanilla, MBA
Marketing and Social Business: Make sure my business can be found online and on Social Media!
Slides from July 13th presentation at EGBI in Austin, TX on Marketing, Social Media for ensuring that all the attendees small businesses can be found using their target keywords. Discusses SEO, blogging, email marketing, Social Media, and Elizabeth Quintanilla - Marketing Gunslinger special sauce! After all, Social works best when you use the classic definition of marketing: that it’s about relationships with customers and the actual conversations.
Note: Image Source for Slide 2: http://www.brickmarketing.com/blog/earned-media.htm
Tagged with:
Social Business, Marketing, Social media, Austin Texas, SEO, Email Marketing, Blog
Increasing Inbound Marketing With A Social Media StrategyShona Mackin
Increasing inbound marketing with a social media strategy
The document discusses using social media as part of a marketing strategy. It recommends developing a content strategy and setting objectives for social media. Key platforms discussed include Facebook, Twitter, LinkedIn, Pinterest and Google+. The document provides tips on engaging audiences, monitoring conversations, mixing up post types and using calls to action to drive traffic.
Social Media for Artists - How to Get Started, Best Practices and ResourcesKaren Kefauver
I love to help artists and with this presentation I aim to inspire, educate and persuade artists to create a Facebook business page for themselves and/or use other social media networks to promote their work. For more tips on social media, please like my Facebook business page here: https://www.facebook.com/karen.kefauver.business
This document provides an introduction to social media and strategies for using social media. It discusses popular social media platforms like Facebook, Twitter, YouTube, and blogs. It outlines characteristics of social media, why businesses should use social media, and how to develop a social media strategy with goals and a target audience. It also provides tips and best practices for using specific social media platforms and growing an engaged audience. The document emphasizes listening to customers, participating in conversations, and building relationships online.
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
Social Media 101 for Artists and MusiciansKatt Stearns
This presentation covers over some of the popular social platforms for artists and musicians. This is a 101 presentation that will walk you through the setup and basic social media. In this presentation we cover:
- What is social media
- How to create a social media strategy
- Facebook Marketing 101
- Twitter Marketing 101
- Instagram Marketing 101
- Setting up Google+
- YouTube Marketing 101
- Creating viral content
Any questions please contact me at Katt@KattStearns.com
Advance your business with Twitter.
Whether you want to find the right social media tools to connect with local customers, enhance your existing sales funnel, or just get the word out, oneforty shows you how Twitter can efficiently grow your business.
The document provides guidance on how to achieve more mind reach by focusing on a specific problem, interest, or need; creating unique value; and cultivating a community of fans. It emphasizes intercepting a specific need, identifying a problem/interest/need (PIN), and creating highly useful and unique content that elicits positive reactions. It also stresses nurturing readers/subscribers, sharing content for free, welcoming new followers, engaging in personalized interactions, and sparking conversations to build a loyal fan base. The overall message is that focusing on others' needs, creating valuable resources, and cultivating fans are key to achieving greater online influence and sustainability.
The document provides an overview of using social networking to promote events. It discusses focusing social media efforts on Facebook, Twitter, YouTube and Instagram. Key recommendations include spending 70% of time on Facebook, using hashtags consistently across networks, posting photos and videos, engaging followers with questions, and integrating social media promotion into the website. The goal is to build an online community that enhances the event brand and experience.
Learn how to improve some Social Media Marketing techniques.
This 3 hour workshop provided some key ideas for social media marketers in creating content and strategies for effective engagement.
The document discusses how technology can help real estate agents, including using social media for marketing, search engine optimization, online reputation management, and tools like Google alerts and maps. It also covers how to effectively use email programs like Outlook to stay organized and back up contact information.
Avvio presentation to dit students cathal brugha street, Dublin.
The presentation was aimed at giving student an insight into the world of digital in hospitality. We set the scene by giving student a baseline of what's happening now and insight into what is likely to happen in the future.
Some useful statistics and tips are listed to help students make the most of each of the social media platforms.
For more information or questions email michelle.conaghan@avvio.com
Routes Online Presentation - The Chinese Social Media UniverseDr Matt McDougall
1) As of June 2011, there were 485 million internet users in China, with 318 million users of blogs and 301 million users of online video sites.
2) Chinese social media has grown rapidly in the past year, with microblog users increasing from 63.11 million to 195 million and mobile phone users reaching 318 million.
3) To leverage Chinese social media for tourism, companies should listen to understand Chinese user behaviors and motivations, ensure their brand is visible on the right channels, and provide incentives that drive interest while maintaining trust. Technology can help analyze social media conversations and competitive performance.
Profitable Prospecting with Social MediaMaura Neill
What does real estate marketing look like in today’s world? Marketing for clients and lead generation have changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
- Develop an online brand that expresses who you are and helps you maintain a consistent online presence.
- Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable.
- Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing.
This document provides a summary of key points about using social media for small and medium-sized businesses. It recommends that SMBs use social media to communicate with customers, notes that it does not cost much to promote on social media but does require time. It also discusses how social media serves as a company's front line customer service and sales team and the importance of mobile for social media.
This document provides an overview of the social media platform Pinterest. It describes Pinterest as a social bookmarking site where users can save and organize visual content they find online by "pinning" images or videos to categorized virtual pinboards. The document summarizes key facts about Pinterest's rapid growth, primarily female user base, and how brands can leverage visual content and community features to connect with customers and drive traffic. Guidance is offered on best practices for brands using Pinterest through strategic pinning, board creation, engagement, and promotion.
Dr Mathew McDougall's SES presentation (Sept 22nd, Hong Kong). A presentation outlining the difference between monitoring and measurement in social media. Specifically, exploring a Chinese social media analytics technology known as "SIP:Enterprise"
Telling Your Breakthrough Brand Story On Social Media For EntrepreneursDoyle Buehler
Telling Your Breakthrough Brand Story On Social Media For Entrepreneurs. Breakthrough Brand Social Media is about building your brand story of what is really important about social media, and what can simply cause more confusion, and should be avoided at all costs. If you want clarity about how to manage social media, or where to get the most traction, then this session will give you that kickstart into defining how exactly to use it. You'll find out how to integrate your brand properly - and how to focus on what is really important for your audience.
We will breakdown the core strategies, and give you the tools to align your digital marketing with your core messages, as well as show you how to deliver your core value, and most importantly, how to unleash your remarkable brand value online through brandcasting.
Whether you have a "personal" brand, or more of a business brand, you'll find out how to effectively deal with developing a profile for you and a persona for your audience that stands out and gets you noticed. There is a lot to know about the 'how' of social media, which can often times feel overwhelming; we can often times get bogged down in this. However, in this session you will discover the 'why' of social media for you and your business, which will help bring clarity to the 'how'.
We will breakdown the core strategies of social media, and give you the tools to align your social media with your core brand messages, as well as show you how to deliver your core value, and most importantly, how to unleash your remarkable brand value online through social media.
Three Key Takeaways:
Social media can be messy. Define how to integrate your branding across all your profiles. What profiles do I use? How do you create focus for yourself and your core audience?
Social media is BIG - Learn which channels are most important for your business. What channels should I start with?
What channels should I use regularly? Which ones are best for my business?
Social media is confusing. What exact steps & action should you take to get more traction with what you do, everyday?
The document provides an overview of common Microsoft Office applications including Word, Access, Excel, and PowerPoint. It lists and describes key features and components of each program such as the ribbon in Word, tables and queries in Access, workbooks and formulas in Excel, and slides, clip art, and animations in PowerPoint. The applications are used for tasks like document creation in Word, database management in Access, data analysis in Excel, and presentations in PowerPoint.
This document provides information about content marketing and using social media for business promotion. It discusses developing a content strategy by understanding potential customers, competitors, and goals. It emphasizes the importance of listening to customers and monitoring trends. A variety of content types and formats are presented, including visual content like images, video and infographics. Tools for creating, sharing and analyzing content across different social media platforms are also introduced.
Marketing and Social Business: Make sure my business can be found online and ...Elizabeth Quintanilla, MBA
Marketing and Social Business: Make sure my business can be found online and on Social Media!
Slides from July 13th presentation at EGBI in Austin, TX on Marketing, Social Media for ensuring that all the attendees small businesses can be found using their target keywords. Discusses SEO, blogging, email marketing, Social Media, and Elizabeth Quintanilla - Marketing Gunslinger special sauce! After all, Social works best when you use the classic definition of marketing: that it’s about relationships with customers and the actual conversations.
Note: Image Source for Slide 2: http://www.brickmarketing.com/blog/earned-media.htm
Tagged with:
Social Business, Marketing, Social media, Austin Texas, SEO, Email Marketing, Blog
Increasing Inbound Marketing With A Social Media StrategyShona Mackin
Increasing inbound marketing with a social media strategy
The document discusses using social media as part of a marketing strategy. It recommends developing a content strategy and setting objectives for social media. Key platforms discussed include Facebook, Twitter, LinkedIn, Pinterest and Google+. The document provides tips on engaging audiences, monitoring conversations, mixing up post types and using calls to action to drive traffic.
Social Media for Artists - How to Get Started, Best Practices and ResourcesKaren Kefauver
I love to help artists and with this presentation I aim to inspire, educate and persuade artists to create a Facebook business page for themselves and/or use other social media networks to promote their work. For more tips on social media, please like my Facebook business page here: https://www.facebook.com/karen.kefauver.business
This document provides an introduction to social media and strategies for using social media. It discusses popular social media platforms like Facebook, Twitter, YouTube, and blogs. It outlines characteristics of social media, why businesses should use social media, and how to develop a social media strategy with goals and a target audience. It also provides tips and best practices for using specific social media platforms and growing an engaged audience. The document emphasizes listening to customers, participating in conversations, and building relationships online.
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
Social Media 101 for Artists and MusiciansKatt Stearns
This presentation covers over some of the popular social platforms for artists and musicians. This is a 101 presentation that will walk you through the setup and basic social media. In this presentation we cover:
- What is social media
- How to create a social media strategy
- Facebook Marketing 101
- Twitter Marketing 101
- Instagram Marketing 101
- Setting up Google+
- YouTube Marketing 101
- Creating viral content
Any questions please contact me at Katt@KattStearns.com
Advance your business with Twitter.
Whether you want to find the right social media tools to connect with local customers, enhance your existing sales funnel, or just get the word out, oneforty shows you how Twitter can efficiently grow your business.
The document provides guidance on how to achieve more mind reach by focusing on a specific problem, interest, or need; creating unique value; and cultivating a community of fans. It emphasizes intercepting a specific need, identifying a problem/interest/need (PIN), and creating highly useful and unique content that elicits positive reactions. It also stresses nurturing readers/subscribers, sharing content for free, welcoming new followers, engaging in personalized interactions, and sparking conversations to build a loyal fan base. The overall message is that focusing on others' needs, creating valuable resources, and cultivating fans are key to achieving greater online influence and sustainability.
The document provides an overview of using social networking to promote events. It discusses focusing social media efforts on Facebook, Twitter, YouTube and Instagram. Key recommendations include spending 70% of time on Facebook, using hashtags consistently across networks, posting photos and videos, engaging followers with questions, and integrating social media promotion into the website. The goal is to build an online community that enhances the event brand and experience.
Learn how to improve some Social Media Marketing techniques.
This 3 hour workshop provided some key ideas for social media marketers in creating content and strategies for effective engagement.
The document discusses how technology can help real estate agents, including using social media for marketing, search engine optimization, online reputation management, and tools like Google alerts and maps. It also covers how to effectively use email programs like Outlook to stay organized and back up contact information.
Avvio presentation to dit students cathal brugha street, Dublin.
The presentation was aimed at giving student an insight into the world of digital in hospitality. We set the scene by giving student a baseline of what's happening now and insight into what is likely to happen in the future.
Some useful statistics and tips are listed to help students make the most of each of the social media platforms.
For more information or questions email michelle.conaghan@avvio.com
Routes Online Presentation - The Chinese Social Media UniverseDr Matt McDougall
1) As of June 2011, there were 485 million internet users in China, with 318 million users of blogs and 301 million users of online video sites.
2) Chinese social media has grown rapidly in the past year, with microblog users increasing from 63.11 million to 195 million and mobile phone users reaching 318 million.
3) To leverage Chinese social media for tourism, companies should listen to understand Chinese user behaviors and motivations, ensure their brand is visible on the right channels, and provide incentives that drive interest while maintaining trust. Technology can help analyze social media conversations and competitive performance.
Profitable Prospecting with Social MediaMaura Neill
What does real estate marketing look like in today’s world? Marketing for clients and lead generation have changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
- Develop an online brand that expresses who you are and helps you maintain a consistent online presence.
- Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable.
- Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing.
This document provides a summary of key points about using social media for small and medium-sized businesses. It recommends that SMBs use social media to communicate with customers, notes that it does not cost much to promote on social media but does require time. It also discusses how social media serves as a company's front line customer service and sales team and the importance of mobile for social media.
This document provides an overview of the social media platform Pinterest. It describes Pinterest as a social bookmarking site where users can save and organize visual content they find online by "pinning" images or videos to categorized virtual pinboards. The document summarizes key facts about Pinterest's rapid growth, primarily female user base, and how brands can leverage visual content and community features to connect with customers and drive traffic. Guidance is offered on best practices for brands using Pinterest through strategic pinning, board creation, engagement, and promotion.
Dr Mathew McDougall's SES presentation (Sept 22nd, Hong Kong). A presentation outlining the difference between monitoring and measurement in social media. Specifically, exploring a Chinese social media analytics technology known as "SIP:Enterprise"
Telling Your Breakthrough Brand Story On Social Media For EntrepreneursDoyle Buehler
Telling Your Breakthrough Brand Story On Social Media For Entrepreneurs. Breakthrough Brand Social Media is about building your brand story of what is really important about social media, and what can simply cause more confusion, and should be avoided at all costs. If you want clarity about how to manage social media, or where to get the most traction, then this session will give you that kickstart into defining how exactly to use it. You'll find out how to integrate your brand properly - and how to focus on what is really important for your audience.
We will breakdown the core strategies, and give you the tools to align your digital marketing with your core messages, as well as show you how to deliver your core value, and most importantly, how to unleash your remarkable brand value online through brandcasting.
Whether you have a "personal" brand, or more of a business brand, you'll find out how to effectively deal with developing a profile for you and a persona for your audience that stands out and gets you noticed. There is a lot to know about the 'how' of social media, which can often times feel overwhelming; we can often times get bogged down in this. However, in this session you will discover the 'why' of social media for you and your business, which will help bring clarity to the 'how'.
We will breakdown the core strategies of social media, and give you the tools to align your social media with your core brand messages, as well as show you how to deliver your core value, and most importantly, how to unleash your remarkable brand value online through social media.
Three Key Takeaways:
Social media can be messy. Define how to integrate your branding across all your profiles. What profiles do I use? How do you create focus for yourself and your core audience?
Social media is BIG - Learn which channels are most important for your business. What channels should I start with?
What channels should I use regularly? Which ones are best for my business?
Social media is confusing. What exact steps & action should you take to get more traction with what you do, everyday?
The document provides an overview of common Microsoft Office applications including Word, Access, Excel, and PowerPoint. It lists and describes key features and components of each program such as the ribbon in Word, tables and queries in Access, workbooks and formulas in Excel, and slides, clip art, and animations in PowerPoint. The applications are used for tasks like document creation in Word, database management in Access, data analysis in Excel, and presentations in PowerPoint.
Digital storytelling can help motivate and challenge students by engaging them through their preferred digital learning styles. It makes projects more fun and meaningful for students who enjoy technology and creating digital media. Digital storytelling also benefits students with learning disabilities or writing difficulties by allowing them to use technology to effectively complete tasks and optimize their learning.
Abraham Lincoln was the 16th President of the United States, most famous for issuing the Emancipation Proclamation that freed slaves and ending slavery. He was born in 1809 in Kentucky, had little formal education but was a voracious reader. Lincoln possessed strong leadership qualities and was able to communicate effectively, guiding the country during the Civil War until his assassination in 1865.
The document discusses how taking good photos is no longer enough to succeed in the 21st century. It emphasizes the importance of online marketing and search engine optimization. Key recommendations include optimizing on-page elements like titles, captions and keywords; building links by blogging and sharing compelling content; and measuring website analytics to improve search engine rankings. Regularly updating content and expanding an online presence on platforms like social media is also encouraged.
The document discusses search engine optimization (SEO) for photography websites. It provides a checklist of SEO best practices, including registering a relevant domain name, optimizing on-page factors like page titles and image captions, building backlinks through a blog and link exchanges, using analytics to measure results, and regularly updating content. The key factors for SEO success are said to be domain authority, page-level link popularity, anchor text, and on-page keyword usage.
The document discusses how SEO, social media, analytics, and online marketing can help photographers and multimedia creators make video and other multimedia content viable. It provides tips on optimizing websites, building links, using social media and analytics to drive traffic and measure results, and blogging to improve SEO and build an audience. The overall message is that multimedia creators need to take a strategic, metrics-driven approach used by startups to realize the full potential of multimedia and overcome challenges in distribution and monetization.
The document provides an overview of common Microsoft Office applications including Word, Access, Excel, and PowerPoint. It lists and describes key features and components of each program such as the ribbon in Word, tables and queries in Access, workbooks and formulas in Excel, and slides, clip art, and animations in PowerPoint. The applications are used for tasks like creating documents, databases, spreadsheets, and presentations.
Abraham Lincoln was the 16th President of the United States, most famous for issuing the Emancipation Proclamation that freed slaves and ending slavery. He was born in 1809 in Kentucky, had little formal education but was a voracious reader. Lincoln possessed strong leadership qualities and was able to communicate effectively, guiding the country during the Civil War until his assassination in 1865.
Greate Introduction to Oracle Fusion Middleware and ADFMohamed Shahpoup
The document discusses Mohamed Shahpoup's presentation on Oracle Application Development Framework (ADF) and JavaServer Faces (JSF). The presentation covers an introduction to ADF and JSF, their architectures and components, and how they can be used together in application development. It also provides information on Mohamed Shahpoup's background and experience as an Oracle ADF/Java instructor.
This document provides an introduction to JavaScript scripting. It discusses how JavaScript was originally created by Netscape to enhance web page functions and displays. It then presents some simple JavaScript programs to print text on a web page using methods like document.write() and document.writeln(). The programs demonstrate using variables, data types, operators, and conditional statements.
This document discusses guidelines for creating secure usernames and passwords. It recommends usernames that do not attract negative attention, reveal personal information, or use real names, ages or genders. The document notes the most commonly used passwords can be easily guessed. It provides tips for strong passwords, such as mixing uppercase and lowercase letters, numbers, and symbols; having at least 8 characters; and not using personal information. The document encourages creating acronyms from phrases and adding numbers to passwords for increased security.
This document discusses Christmas traditions and preferences. It shares that the author's favorite Christmas song is Jingle Bells, and includes the full lyrics. It also lists their favorite Christmas character as Heatmiser and tradition as eating dinner with family. The author states they want a new phone for Christmas and would buy their friend Jeff a snowmobile.
Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. An intermediate to advanced session for those who are already comfortable with using Facebook, Twitter, You Tube, Pinterest, and other social networks to promote their businesses, this class will look at writing a social media business plan, having a workable strategy, and integrating your social media efforts into a cohesive online marketing plan. We'll also take a look at how to pare down your social media use to a laser-sharp focus to maximize your time and efficiency.
Erica Paczkowski, Social Media Strategist at Design & Promote, presented how to build a social media strategy that is manageable and cohesive with your branding. Here's everything you need to know.
Strategic Online Marketing for Businesses & EventsSaffire
The document provides strategic online marketing tips for businesses and events, emphasizing the importance of prioritizing a responsive website, using social media like Facebook and Twitter to engage customers, and leveraging email marketing to generate sales. Specific tactics discussed include optimizing web and mobile presences, using visual storytelling on social media, and developing targeted email campaigns with compelling subject lines and article formats.
I got the chance to speak in a social media marketing class at RIT. The presentation I gave talked about content marketing, social media marketing, and marketing analytics for 2015.
This document provides tips on how to use Facebook for business purposes. It discusses creating a business page on Facebook, promoting the page through 5 tips such as creating engaging content and leveraging the viral nature of Facebook. It also discusses measuring success through metrics like number of fans, activity, ad click-through rates, and traffic. The overall message is that businesses can benefit from having a presence on Facebook to engage with customers and promote their brand.
This document provides tips on how to use Facebook for business purposes. It discusses creating a business page on Facebook, promoting the page through 5 tips such as creating engaging content and leveraging the viral nature of Facebook. It also discusses measuring success through metrics like number of fans, activity, ad click-through rates, and traffic. The overall message is that Facebook can be an important tool for businesses to engage with customers and promote their brand if used strategically.
Facebook For Business Hub Spot Nov2008[1]Kieran Swail
This document provides tips on how to use Facebook for business purposes. It discusses creating a business page on Facebook, promoting the page through 5 tips like creating engaging content and leveraging your network, and measuring results from the page through metrics like friends, fans, activity, ad metrics, and traffic and lead conversions. The presentation was given by Mike Volpe and Ellie Mirman from HubSpot on using Facebook effectively for marketing.
How Nonprofits Can Use LinkedIn, YouTube, Flickr and PinterestJulia Campbell
The document provides best practices for using social media platforms like LinkedIn, YouTube, Flickr and Pinterest for nonprofits, including tips for using each platform to engage supporters, share content and drive campaigns. Specific recommendations are given for setting up profiles, posting engaging content and leveraging features like groups, photos and pins. Additional resources are also listed for nonprofits to further develop their social media strategies.
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
Northern Lights PR - Social media masterclass - York University June 2013 Jonny Ross
This document provides an overview of a social media masterclass covering key social media platforms like LinkedIn, blogs, Twitter, and Facebook. It discusses the importance of social media, networking principles, case studies, and tips for a strategic social media presence. Specific topics covered include the basics of each platform, content creation through blogging, sharing content, search engine optimization, and developing a social media strategy and action plan. The goal is to help businesses understand how to effectively use social media to meet their marketing goals.
What are the Top 5 Interactive Marketing trends in 2012? And how can you prepare for them and react to the trends as a marketing professional or business owner?
A startup course that I delivered to a group of 18 in Maldon in Essex courtesy of Moat Foundation and Colbea. We were looking at developing the marketing and sales side of their business
Computers In Libraries - Innovative Funding AlternativesBrian Pichman
Crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your library.
Integrating search marketing and social mediaReading Room
A presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Credits to Simon Nash, Tom Voirol and Mark Kelly
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
This document provides a beginner's guide to online marketing. It discusses setting up a website using WordPress, optimizing the site for search engines and mobile users, using analytics tools like Google Analytics to measure traffic and goals, and driving traffic through search engine optimization, social media marketing on platforms like Facebook, Twitter, Google+, Pinterest and LinkedIn, and email marketing. It emphasizes measuring strategies to understand what is working best. The guide recommends focusing traffic sources that are converting visitors into customers or achieving the goals that were set.
Integrating search marketing and social mediaSimon Nash
My presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Contributions from Tom Voirol and Mark Kelly
2. HI, I’M ANDREW…
Andrew Fingerman
• PhotoShelter VP, Marketing
• Looooove good BBQ
• I have a serious coffee “problem”
Stops along the ride:
3. ABOUT PHOTOSHELTER
Your Photo Website:
+ Attract Visitors
+ Engage & Convert
+ Delight Your Clients
+ Manage Your Archive
+ Community
4. PHOTOSHELTER RESOURCES
Free Reports: 5 free e-books
http://www.photoshelter.com/mkt/research
Blog: A Picture’s Worth
http://blog.photoshelter.com/
Webinars: Live Sessions with Q&A
http://www.photoshelter.com/about/webinar
Videos: Tutorials and Archived Webinars
http://www.photoshelter.com/help/
Social: Find us on Facebook & Twitter
@photoshelter, @heygrover
Live, human support staff
5. AND YOU ARE? QUICK POLLS
Have a photography website? Blog?
Make $ from photography?
Intend to?
Care about building a following for your
work?
Used Google in the last 24 hours to find
something?
6. I’M HERE TO CHANGE THE WAY YOU THINK
Which part of your brain
got invited to help design your website?
The Artist? The Business Person?
7. I’M HERE TO CHANGE THE WAY YOU THINK
“Old Way” – Online Portfolio “New Way” – Business Tool
• Help me attract new clients;
help new clients find me
• Let visitors really interact with
my content
• Enable visitors to become my
customers
• Help me better serve my clients
8. I’M HERE TO CHANGE THE WAY YOU THINK
Your website is a
business tool.
• Have a goal
• Know your audience
• Worry about how it works
• Always be testing
9. NEW WEBSITE REALITY #1
Search engines are changing
how people find photography.
• 61% of PEs & image buyers use Google search
• Content is your ticket in the SEO lottery
• The “long tail” concept
The optimized photo websites will win
Source: PhotoShelter Buyer Survey 2009
10. NEW WEBSITE REALITY #1
Search engines are changing
how people find photography.
• National park pictures 27,000 searches/ mo
• Nature photography 49,500
• Wildlife photos 9,900
• Mountain bike photos 2,400
Source: Google Adwords Keyword Tool
11. NEW WEBSITE REALITY #2
Social media has crushed
traditional content gateways.
• Easily create & connect with new communities
• Self publishing & distribution is simple
• Be a part of “the conversation”
The winners will learn to use SM productively
12. NEW WEBSITE REALITY #3
Website marketing is a
science that makes sense.
• How big is your funnel?
• What is your conversion rate?
• Create hypothesis, test & measure, refine
Get smart about content & marketing decisions
13. NEW WEBSITE REALITY #4
People have become far less
generous with their time.
• Be relevant to the target market
• Get organized and edit well
• Be easy to find and work with
Make someone’s life easier; they’ll come back
for more.
16. MEET GAVIN GOUGH
“New Way” – Business Tool
• Blog, portfolio, and archive fully
integrated
• Blogs frequently
• Great balance of text & photos
• Built a following through social
media; 2 way conversation via
his site FEB 2010 - 16
• Online licensing to process
transactions & deliver images
gavingough.com automatically
18. MEET RANDY SANTOS
“New Way” – Business Tool
• No major stock agency
relationship
• Attracts 25 inquiries per month
through SEO
• Best clients: hotels, hospitals,
restaurants & book publishers
• Well organized FEB 2010 and easy
site - 18
tools to help find images
• Online licensing to process
transactions & deliver images
automatically
20. MEET JIM GOLDSTEIN
“New Way” – Business Tool
• 90% of licensing & workshop
inquires come from SEO
• Blog is the “front door” to his web
presence
• Builds links into his content
throughout his online footprint
• Shares content via social media,
RSS
• Multiple ways to interact with his
content ; connect with Jim; become
his customer
jmg-galleries.com/blog/
24. SEARCH ENGINE OPTIMIZED
Everyone uses
search engines
to find stuff.
SEO is how you
FEB 2010 - 24
put yourself in
their path.
25. BASIC SEO TACTICS
• Build your keyword strategy
• Infuse keywords across your site
• Build content, blog often
• Build links into your site/ key content
• Renew your domain for multiple years
• Avoid Flash-only websites
Free guide: Photographer’s SEO Cookbook
http://www.photoshelter.com/mkt/research/
26. WHAT’S THE PAYOFF?
Washington DC images: Travel Photographer:
• 9,900 searches/month • 4,400 searches/month
• #1 SERP • Page 1 SERP
31. HELP PEOPLE BECOME YOUR CUSTOMER
Join me in the fight against
window shopping.
• Sell prints
• Sell photo products FEB 2010 - 31
• Sell stock photos
• Sell personal use downloads
38. MEASURE, ANALYZE & TWEAK
Install Google Analytics
• How much traffic does my site get?
• Where is traffic coming from?
• Are visitors behaving as I would expect/ desire?
• How are my SEO target keywords performing?
FEB 2010 - 38
• Which images/galleries are most popular?
• Am I making smart marketing decisions?
Then Optimize!
39. MEASURE, ANALYZE & TWEAK
Free guide: Google Analytics for Photographers
http://www.photoshelter.com/mkt/research/
40.
41. BUILDING LINKS
Building links is hard, but rewarding.
• Compelling content drives links
• Join industry associations
• Encourage social sharing
• Exchange links with partners
• Blog frequently FEB 2010 - 41
• “Top 10” lists
• Challenge popular opinion
• Post reviews
• Publish a resource list
• Include deep links into your own content
42. BUILDING LINKS: YOUR OWN LINKS
Your blog(s) can be a powerful way to build new links to
your content.!
asiaimages.blogspot.com funkystock.com robertcaplin.com/blog
43.
44. LIVING & BREATHING: THE FRESHNESS PRINCIPLE
FEB 2010 - 44
• Google loves freshness
• Gives you “news” to share
45.
46. EFFICIENT: SAVE EVERYONE SOME TIME
FEB 2010 - 46
• Secure client access
• Image downloads = no CDs
47. THAT’S ALL FOLKS!
• Grab our research reports!
photoshelter.com/mkt/research!
• Get friendly on facebook!
facebook.com/photoshelter!
• Follow us on twitter!
@photoshelter!
• Try PhotoShelter for $1 !
photoshelter.com!