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Visual content strategy infosnaps 2.0
This document provides information and tips about creating visual content known as "infosnaps". It discusses why visual content is important, especially for reaching millennials. Various studies and statistics are referenced that show visual content performs better on social media in terms of engagement, shares, and readership. The document then demonstrates how to create infosnaps using tools like PowerPoint, Canva, Adobe Spark, and mobile apps. Tips are provided around image sizing, adding key design elements, and sharing the visual content.
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Visual content strategy infosnaps 2.0
- 1. Info snaps Noland Hoshino| High Five Media | @NolandHoshino A Snapshot of Visual Content
- 3. 2014 2015 Noland’s Slidesharewww.slideshare.net/bcausemedia
- 4. Visual marketing isno longer an option
- 5. Why Visual Content? Showme what you got
- 6. RESOURCE HOOPLA.NET Visuals areprocessed 60,000 faster than text
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- 9. RESOURCE HOOPLA.NET The Millennials Born1981 - 1997
- 10. RESOURCE http://www.office.xerox.com Colored visualsincreases people’s willingness to read a piece of content
- 11. RESOURCE www.blogkissmetrics.com more retweetswith image than tweets without images
- 12. RESOURCE www.link.springer.com increase whenfollowing directions with and illustration
- 13. RESOURCE www.buffer.com visual contentmore likely to get shared on social media than other types of content
- 14. RESOURCE www.buzzsumo.com more engagementthan those without images on Facebook
- 15. RESOURCE www.buzzsumo.com Instagram usershave grown in 2016
- 16. Visual marketing is thecore to telling your story
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- 30. Elements of infosnap message image typography brand| logo | i.d. call to action
- 31. United Nations DevelopmentProgramme
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- 33. Boys and GirlsClub of SW Washington
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- 36. Beginner PowerPoint Intermediate Canva Adobe Spark Pic Monkey Advance AdobePhotoshop and Illustrator got skills?
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- 38. 2016 Social MediaImage Size Guide https://www.godaddy.com/garage/webpro/design/designers-cheat-sheet-for-social-media-image-sizing/ facebook Shared images 1200 pixels x 900 pixels, 1200 pixels x 1200 pixels Shared links 1200 pixels x 627 pixels twitter Shared images 1024 pixels x 512 pixels instagram Shared images 640 pixels x 640 pixels
- 39. before you begin •Logo in .png or .jpg format • Brand colors • Design inspiration
- 40. 1 Select DESIGNtab 2 Click “Slide Size.” Select “Custom Slide Size.” 3Adjust size width & height powerpoint
- 41. 4 Click “Insert”tab. Click “Pictures” powerpoint
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- 43. Adjust logo size6 powerpoint
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- 46. Add URL and Callto Action 9 powerpoint
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- 49. Save as type: JPEGor PNG powerpoint 11
- 50. PROJECT CITY OFVANCOUVER
- 51. PROJECT CITY OFVANCOUVER
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- 54. before you begin •Download logo in .jpg format onto phone • Brand colors • Design inspiration
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- 56. • Click Newdesign • Select the type of social media post you want to create
- 57. • Click Startfrom blank, or • Use one the templates
- 58. • Create new project,or • Add to project
- 59. • This isyour canvas for a new design • Tap on blank canvas
- 60. • Start designing •Click + at bottom
- 62. • Add logo •Resize • Place where you want it
- 63. • Add background •Use stock photo in app or your own photo
- 64. • Add website •Change font • Resize • Move
- 65. • Copy • Download •Share
- 66. • Change template •Share • Download
- 67. • Download asJPG • Download as PNG • Download as PDF
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- 71. Sign up Canva.com Coming soon! MagicResize 1 Select your template
- 72. 2 Select yourdesign 3 Create own design
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- 84. More Favorites • AdopeSpark • Word Swag • Over • PicLab • Repost • Canva • PicMonkey
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- 93. • Find aright right-brain person • Identify theme message, mission, vision • Know your audience • Correct image size • Optimize images for findability • Post consistently and frequently • Make use of apps and tools to do list
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