Facebook engagement is more important for businesses than just accumulating likes. Engagement shows customers actively interacting with a business and thinking about how it can benefit them. This can also expose the business to more potential customers when engagement is shared by friends. The document provides tips to increase engagement, such as minimizing posts to one or two per day, keeping posts short under 250 characters, adding photos which doubles likes and comments, asking questions to elicit responses, and posting at strategic times like evenings and weekends.

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Is Facebook Engagement Really Important for your
Business?
As you build your business
Facebook page, you may find
yourself putting a strong focus on
gathering likes. While likes are
great, after all a page with
thousands of fans is going to get
more exposure than one with just
a hundred, the crucial aspect of
Facebook fan pages is not likes,
but rather actual Facebook
engagement. Engagement shows
that you have an active, receptive lead that is likely to become a customer.
Why Engagement Rules Supreme
If you post a Facebook post and your fans scan past it without taking action,
it likely has no impact on them or their opinion of your business. It simply
gets filed with the rest of the digital noise that customer is exposed to in the
day.
But, if the customer takes the time to "like" the post or, better yet, comment
on it, then they are actively engaged with your business. Their minds are
thinking about your business and how it can benefit them. Even better, that
engagement may show up in the news feeds of their friends, allowing further
exposure for your brand.
Ways to Increase Engagement
If you are looking to increase engagement on your Facebook page, consider
these strategies:

2. Soaring Away Unlimited, Inc | (910) 471-5030 | http://www.soaringaway.com/
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• Minimize posts - one to two a day will get better engagements, with a
maximum of four times per week.
• Keep it short - Posts smaller than 250 characters get the most
engagement.
• Add a Picture - Double your "likes" and increase comments by over
100 percent with a photo.
• Ask for a Response - Use a question or survey to elicit a response
• Post at the Right Time - People are on social media when they are not
at work, so evening and morning times are best. Wednesdays and
Sundays are the best days, with Friday being the worst day, so make
sure to post strategically.
Remember, your goal is to get people actively interacting with your
business. Post strategically and ask for responses, and watch as your
engagement increases.
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Soaring Away Unlimited, Inc
501 Eden Drive
Southport, North Carolina
(910) 471-5030
http://soaringaway.com
support@soaringaway.com