Profitable Prospecting with Social MediaMaura Neill
What does real estate marketing look like in today’s world? Marketing for clients and lead generation have changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
- Develop an online brand that expresses who you are and helps you maintain a consistent online presence.
- Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable.
- Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing.
These are the raw slides from a recent advanced social media marketing presentation I gave. The objective is to show the audience how to integrate their social media marketing to get better results in less time.
Digital Marketing Tools to Provide Exemplary Customer ServiceMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. An intermediate to advanced session for those who are already comfortable with using Facebook, Twitter, You Tube, Pinterest, and other social networks to promote their businesses, this class will look at writing a social media business plan, having a workable strategy, and integrating your social media efforts into a cohesive online marketing plan. We'll also take a look at how to pare down your social media use to a laser-sharp focus to maximize your time and efficiency.
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
Profitable Prospecting with Social MediaMaura Neill
What does real estate marketing look like in today’s world? Marketing for clients and lead generation have changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
- Develop an online brand that expresses who you are and helps you maintain a consistent online presence.
- Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable.
- Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing.
These are the raw slides from a recent advanced social media marketing presentation I gave. The objective is to show the audience how to integrate their social media marketing to get better results in less time.
Digital Marketing Tools to Provide Exemplary Customer ServiceMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
Digital Marketing: The New Kid on the BlockMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know.
www.mauraneill.com/digital-marketing
Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. An intermediate to advanced session for those who are already comfortable with using Facebook, Twitter, You Tube, Pinterest, and other social networks to promote their businesses, this class will look at writing a social media business plan, having a workable strategy, and integrating your social media efforts into a cohesive online marketing plan. We'll also take a look at how to pare down your social media use to a laser-sharp focus to maximize your time and efficiency.
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
Circle Marketing's 13 Tips for a Bigger Business in 2013Circle Marketing
In this webinar from Circle Marketing's Louis Tanguay on Broadcast Louder's 12-12-12 webinar, we learn 13 exciting tips for your business to grow in 2013!
Everything is here from how to really use Facebook and Social Media, placing online advertisements, what your website must have to succeed, and much much more!
Topping the Real Estate Market Through Facebook, Twitter and Google+Jimmy Taylor
Here's a tutorial on how to maximize the utilization major of social media sites mainly Facebook, Twitter and Google+. Credits go to the author Thomas Cruz & DMCI Homes -http://www.dmcihomes.com/ Philippines prime home builder.
Social Media Marketing for Small Businesses. Crash course on how to leverage Twitter, Facebook, Pinterest, YouTube and Linkedin. Learn tips, tricks and proven strategies to supercharge your social media marketing efforts.
Presented by Gary George CEO of BlazinMultimedia.com
Maximizing Facebook for Your Real Estate BusinessMaura Neill
Do you have a Facebook Business Page because someone told you with certainty that “you should”? Are you finding that it’s not bringing in business and referrals the way that you thought it might? Do you feel that every minute you spend on your Business Page is just a waste of time? Delete your Facebook Business Page today and start harnessing the power of your personal profile. Start being truly social on social media and reap the benefits almost immediately. You shouldn’t be doing business via the social, but you should be using the treasure trove of knowledge that Facebook gives you to give better service to your clients and sphere. In this whirlwind session, we’ll cover:
Optimizing your personal profile for public viewing while keeping your privacy at the same time
Harvesting the hidden gems of information Facebook provides that you may not know about
Getting “face-to-face” with clients via Facebook
Finding your niche – using a hobby or interest that is traditionally an in-person activity into a lead-generating business model
Avoiding the pitfalls of bad etiquette on Facebook personal pages
The Brand of YOU: Using Social Media & Building Your Online Reputation Erica Campbell Byrum
It’s inescapable - you are CEO of the brand called YOU. You need a masterful online persona that represents your brand professionally and consistently. Consumers searching for real estate online are your best conversion-ready prospects. Since the first thing anyone will do when they hear your name is head over to Google, everyone needs to pay attention to, and carefully manage their online identities. Learn from Homes.com on how to optimize your online presence, use social media effectively and maximize your leads.
Scott Childres, Social Media and Internet Marketing Director for Smile Savvy, presents the basics of internet marketing for dentists. From websites to local search to social media. For more information, please visit http://www.smilesavvy.com/
Winning Listings and Converting Buyers With Facebook Part 4HSA Home Warranty
Edge Rank is the secret algorithm Facebook uses to determine who sees the content you're posting. Understanding how Edge Rank orders posts is the single most important factor for increasing your reach and the impressions that your page makes. 98% of your fans don't come back to your page to view your posts which means your only way of reaching them is in their newsfeed. Don't miss this webinar!
Daily deal builder training discussing business building, social mediaChris Powell
Driving targeted traffic to your website or business is one of the most important components to running any business. You can have the greatest product, service, and offerings — but if no one sees them, what does it matter and more importantly, who does it help? In this recording of our Daily Deal Builder training presentation “How To Drive Quality, Targeted Traffic to your Website“, we discuss various proven ways to effectively drive traffic to your daily deal website, or any website for that matter.
Circle Marketing's 13 Tips for a Bigger Business in 2013Circle Marketing
In this webinar from Circle Marketing's Louis Tanguay on Broadcast Louder's 12-12-12 webinar, we learn 13 exciting tips for your business to grow in 2013!
Everything is here from how to really use Facebook and Social Media, placing online advertisements, what your website must have to succeed, and much much more!
Topping the Real Estate Market Through Facebook, Twitter and Google+Jimmy Taylor
Here's a tutorial on how to maximize the utilization major of social media sites mainly Facebook, Twitter and Google+. Credits go to the author Thomas Cruz & DMCI Homes -http://www.dmcihomes.com/ Philippines prime home builder.
Social Media Marketing for Small Businesses. Crash course on how to leverage Twitter, Facebook, Pinterest, YouTube and Linkedin. Learn tips, tricks and proven strategies to supercharge your social media marketing efforts.
Presented by Gary George CEO of BlazinMultimedia.com
Maximizing Facebook for Your Real Estate BusinessMaura Neill
Do you have a Facebook Business Page because someone told you with certainty that “you should”? Are you finding that it’s not bringing in business and referrals the way that you thought it might? Do you feel that every minute you spend on your Business Page is just a waste of time? Delete your Facebook Business Page today and start harnessing the power of your personal profile. Start being truly social on social media and reap the benefits almost immediately. You shouldn’t be doing business via the social, but you should be using the treasure trove of knowledge that Facebook gives you to give better service to your clients and sphere. In this whirlwind session, we’ll cover:
Optimizing your personal profile for public viewing while keeping your privacy at the same time
Harvesting the hidden gems of information Facebook provides that you may not know about
Getting “face-to-face” with clients via Facebook
Finding your niche – using a hobby or interest that is traditionally an in-person activity into a lead-generating business model
Avoiding the pitfalls of bad etiquette on Facebook personal pages
The Brand of YOU: Using Social Media & Building Your Online Reputation Erica Campbell Byrum
It’s inescapable - you are CEO of the brand called YOU. You need a masterful online persona that represents your brand professionally and consistently. Consumers searching for real estate online are your best conversion-ready prospects. Since the first thing anyone will do when they hear your name is head over to Google, everyone needs to pay attention to, and carefully manage their online identities. Learn from Homes.com on how to optimize your online presence, use social media effectively and maximize your leads.
Scott Childres, Social Media and Internet Marketing Director for Smile Savvy, presents the basics of internet marketing for dentists. From websites to local search to social media. For more information, please visit http://www.smilesavvy.com/
Winning Listings and Converting Buyers With Facebook Part 4HSA Home Warranty
Edge Rank is the secret algorithm Facebook uses to determine who sees the content you're posting. Understanding how Edge Rank orders posts is the single most important factor for increasing your reach and the impressions that your page makes. 98% of your fans don't come back to your page to view your posts which means your only way of reaching them is in their newsfeed. Don't miss this webinar!
Daily deal builder training discussing business building, social mediaChris Powell
Driving targeted traffic to your website or business is one of the most important components to running any business. You can have the greatest product, service, and offerings — but if no one sees them, what does it matter and more importantly, who does it help? In this recording of our Daily Deal Builder training presentation “How To Drive Quality, Targeted Traffic to your Website“, we discuss various proven ways to effectively drive traffic to your daily deal website, or any website for that matter.
Marketing Transformation and The Future of MarketingHubSpot
A presentation by Ellie Mirman on January 16, 2010, at Holy Cross University. The talk was an overview of how marketing has changed and what is the future of marketing: inbound marketing.
Integrating search marketing and social mediaReading Room
A presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Credits to Simon Nash, Tom Voirol and Mark Kelly
Integrating search marketing and social mediaSimon Nash
My presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Contributions from Tom Voirol and Mark Kelly
Advanced Blogging For Business Tips - HubSpotHubSpot
You've launched a business blog and you're ready to take the next step. How do you promote your blog to increase subscribers? What do you write about and how do you brainstorm new blog post ideas? This webinar will cover tips on how to turn your blog into a powerful tool for your business, helping you engage customers in a conversation while also improving your search engine rankings.
Topics include:
* How to create top-notch, keyword-rich content
* How to use your blog to generate leads and sales for your business
* How to build your blog's subscription base
* How to strengthen your blog's community of readers
* What and how to measure the performance of your blog
View the video presentation at http://www.hubspot.com/marketing-webinars/b2b-business-blogging/
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
SEO basics with Alex Miranda of Pr Underground. Tips on Google Plus Local, Search Engine Optimization, Penguin 2.0 update
Visit me at: http://www.prunderground.com
Follow me on Twitter: @mralexmiranda
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
The Art of the Pitch: WordPress Relationships and Sales
Facebook For Business Hub Spot Nov2008[1]
1. How to Use Facebook for Business
Mike Volpe Ellie Mirman
VP Inbound Marketing Inbound Marketing Manager
HubSpot HubSpot
Twitter: @mvolpe Twitter: @ellieeille
2. How to Participate on Twitter
Step One
1. Login to your Twitter account
g y
2. Comment and ask questions
including the hashtag “#hubspot”
3. How to Participate on Twitter
Step Two
1. Go to http://search.twitter.com
2. Search for “#hubspot”
4. Agenda
• What is Facebook & Why is it
Important?
• How to Get Started
• How to Create Your Business Page
• 5 Tips for Promoting Your Business
• What to Measure & How
9. Why You Should Care
• Over 120 million active users
• Adding 250,000 new users each day since Jan 07
Addi 250 000 hd i J 07
• 4th most trafficked website
• Most trafficked social media site
• Top Social Search Engine
p g
• More than 55,000 networks
• More than half are outside of college & fastest
More than half are outside of college & fastest
growing demographic is 25 years or older
10. “I’m 48. I don t understand
I m 48 don’t
this Social Media stuff.”
• Similar to a business
Similar to a business
cocktail reception
• Without constraints
of time or space
of time or space
11. Business Cocktail Party Advice
• M t
Meet people and start conversations
l d t t ti
• Answer questions – help others
• Ask questions – trust others’ advice
12. Social Media = Cocktail Party
• Become a real member of the community
Become a real member of the community
• Add al e to the comm nit
Add value to the community
• Ask and answer questions
• More effective than live cocktail parties
• No boundaries of time or space
• Other people can listen in easily
13. Agenda
• What is Facebook & Why is it
Important?
• How to Get Started
• How to Create Your Business Page
• 5 Tips for Promoting Your Business
• What to Measure & How
15. Business vs. Personal Accounts
• Business accounts are
limited to managing
y
your Business Page
g
and Advertising
• Add personality and
Add personality and
humanize your brand
16. Build Your Personal Profile
• Photo
• Work / edu info
• Networks
• Interests,
photos, etc.
• Applications
18. Personal Profile – What Not To Do
Profiles are for people, not companies.
19. Connect with Friends
• Friends need to be
requested and
t d d
mutually accepted
• Friend Finder
• Search – Classmates,
Coworkers, Names
20. Agenda
• What is Facebook & Why is it
Important?
• How to Get Started
• How to Create Your Business Page
• 5 Tips for Promoting Your Business
• What to Measure & How
21. Create a Business Page
http://www.facebook.com/pages/create.php
Note: You must be logged in to create a Page.
Note You must be logged in to create a Page
25. Agenda
• What is Facebook & Why is it
Important?
• How to Get Started
• How to Create Your Business Page
• 5 Tips for Promoting Your Business
• What to Measure & How
26. Tip #1: Create an Engaging Page
• Events
• Videos
• Discussions
iscussions
• Photos
• Blog Articles
Blog Articles
27. Tip #2: Leverage the Viral Nature of
p g
Facebook – News Feed
• News Feed shows
News Feed shows
updates on your and
your friends’ activity
• First thing you see when
you log in
• Your updates show on
Your updates show on
your profile “Wall”
• Allow users to engage
with you – each activity
is shared with their
network
28. Tip #3: Draw on Your Network
• Email your opt‐in mailing list
• Include link in your email signature
• Blog about your Facebook Page
Blog about your Facebook Page
• P t li k b d
Post a link or badge on your website or blog
b it bl
29. Tip #4: Optimize for Search
• Facebook Search • Public Search
• Based on # Fans • Check your settings
30. Tip #5: Advertise on Facebook
http://www.facebook.com/advertising/
// / /
Note: You must be logged in to create an ad
31. What Do You Want to Advertise?
• Advertise a website or something on Facebook
(Page, Group, or Event you manage)
(Page Group or Event you manage)
33. Target Your Audience
• Target by Location, Gender, Age, Keywords, etc.
Count updates automatically
34. Set Your Budget
• Choose Pay Per Click or Pay Per View
• Cli k Th
Click Through Rate on Facebook is LOW! Go PPC
hR t F b k i LOW! G PPC
35. Agenda
• What is Facebook & Why is it
Important?
• How to Get Started
• How to Create Your Business Page
• 5 Tips for Promoting Your Business
• What to Measure & How
39. Traffic, Leads, Customers
350 30
300 25
2
250
20
200
Traffic
15
150 Leads
Customers
C
10
100
50 5
0 0
January February March
40. Thank You!
Learn more about HubSpot:
http://www.hubspot.com/demo
p // p /
Become a Fan:
http://facebook.hubspot.com
Join Marketers:
http://facebook.promarketers.com
Mike Volpe Ellie Mirman
VP Inbound Marketing Inbound Marketing Manager
Twitter: @mvolpe Twitter: @ellieeille
42. Inbound Marketing System
Content
SEO Management Blogs
Landing Social
Pages Media
Lead
Intelligence
CRM
43. Getting Found: On-Page SEO
Keyword Grader
• Determine what keywords to optimize
your pages around based on
relevance, search volume, and how
difficult it will be to rank on the first
page of Google
page of Google
• Identify critical long tail words (high
conversion rates, low competition)
• Monitor your rank against competitors
for each keyword/phrase
• Determine the specific page on your
site that is ranking for each
keyword(phrase) and how to make
further improvements
44. Getting Found: Off-Page SEO
Link Grader
• Identify opportunities to
generate more return from your
existing links
• Monitor your live inbound links
and which inbound links are
producing the most value for you
• Aggregate your competitors
inbound links to discover new
link building opportunities that
you have not taken advantage of
h tt k d t f
45. Getting Found: SEO for Your Whole Site
Page Grader
• Analyze each page of your site to
see which produce the most
value for you (traffic, leads,
ranked k
k d keywords, li k )
d links)
• Automatically recommend
improvements to optimize each
page of your site
f it
46. Getting Found: Blogosphere
Blogging
• Enable easy, natural process to
consistently update content on your
site, achieve more frequent search
engine crawls, and improve
authority
h
• Develop an audience of email and
RSS subscribers
• Attract more inbound links (“link
Attract more inbound links ( link
bait”)
• Write keyword rich content to
attract more high conversion rate
traffic
48. Lead Intelligence
• Track the full path of all of your
leads through your web site
• Automatically develop more
intelligence around each lead
intelligence around each lead
(number of visits, time on site,
pages visited, comments written
on blog, documents downloaded,
information submitted via web
i f i b i d i b
forms created)
• Increase close rate through
improved lead quality
improved lead quality
49. Making Better Marketing Decisions
Analytics
• Integrated reports in HubSpot
software allow you to understand
the effects of all your marketing
activities so you can optimize your
efforts and allocate your time and
money towards the programs that
generate the most leads and sales
generate the most leads and sales
for your business
50. Actionable Marketing Insights
HubFeed
• HubFeed “watches” your Internet
marketing efforts and delivers
highlights and actionable insights
based on your data
b d d
51. HubSpot Methodology and Consulting
• Our Internet Marketing Consultants
are experienced in all aspects of online
marketing and specifically trained on
p p
HubSpot's products and
methodologies
• Consulting sessions focus on these
topics based on the specific needs of
topics based on the specific needs of
the client
53. Thank You!
Learn more about HubSpot:
http://www.hubspot.com/demo
p // p /
Become a Fan:
http://facebook.hubspot.com
Join Marketers:
http://facebook.promarketers.com
Mike Volpe Ellie Mirman
VP Inbound Marketing Inbound Marketing Manager
Twitter: @mvolpe Twitter: @ellieeille
54. Additional Blog Articles
• http://blog.hubspot.com/blog/tabid/6307/bid/27
78/Now‐Any‐Business‐Can‐Tap‐53‐Million‐
Facebook‐Users‐For‐Free.aspx
• http //blo h bspot com/blo /tabid/6307/bid/43
http://blog.hubspot.com/blog/tabid/6307/bid/43
85/How‐to‐Use‐Facebook‐to‐Get‐a‐99‐Discount‐
on‐Traditional‐B‐to‐B‐Advertising.aspx
on Traditional B to B Advertising aspx
• http://blog.hubspot.com/blog/tabid/6307/bid/42
48/Social‐Networks‐Business‐or‐Pleasure.aspx
/