The document discusses how to maximize online reviews and online presence to generate more real estate leads and business. It recommends agents get online reviews on websites like Google, Facebook, Yelp and LinkedIn as 85% of consumers look at online reviews. It also suggests optimizing agents' website, Facebook page, and online branding by adding client testimonials, photos, and information on services. The document provides tips on using online marketing strategies like social media posts, videos, and landing pages to promote listings, open houses and generate new leads.

1. How to Get More Online Reviews
& Maximize Your Online Presence
with
Sherri Johnson

2. Sherri Johnson
Keynote Speaker &
Real Estate Coach

3. ● Why so important?
● Past Clients, Friends, Referral
Sources
● Differentiate Yourself
Online Reviews &
Your Online Presence

4. ● Your website
● Facebook
● Yelp
● Google
● Linked In
Online Presence
& Branding

5. 85% of consumers
look to online reviews

7. ● Consumers want to know previous
client’s opinions about you & your
service
● Online Credibility - You may miss
opportunities
● Critical for new & repeat business
● Builds Trust & Confidence
85% of consumers
look to online reviews

9. ● Leads are easier to convert
● Agents who increase online
presence generate more
listing leads that close
Leverage your online
branding

10. ● Template Style
● Invite to Like/Follow
● Number of 5 Star Reviews
● Like As Page
● Services Shown
Maximize Facebook
Page

11. Increase Leads With
● Your photo, contact information
● Like, Comment, Share, Link
Clicks
● Facebook Advertising & Video
● Landing Pages for Lead
Generation
Online Marketing
Strategy

12. Secrets of Top Selling Agents | Sherri Johnson

13. ● New to Market
● Coming Soon
● Open House
● Under Contract / Sold
● Client Testimonials
● Promote Events
● Promote Services
Online Marketing
& Branding

14. ● Add Value
● Free Service
● Call To Action
● New Lead
Use As Lead
Generator

15. Use Landing Pages for
Lead Generation

16. ● Exclusive Home Buyer Program
● Market Analysis
● Open House Registration
● FSBO Report
● Join mailing list
Free Sign Up |
Landing Pages

17. Included:

18. Homes.com
Social Fuel
Complete Social Media
Management
Account Setup
Weekly Content Posts
Facebook Ad Campaigns

19. Local Connect
● Advertising within
search results
● Click to Call on Mobile
● Potential Sellers
Requesting a CMA

20. City Sponsor
● Combat banner blindness
● Always third spot
● Found with the search results.
Right where the
consumer is looking!

21. ● Advertise your
listings and your
business
● Customizable
call to action
New City
Sponsor

22. Custom Examples

23. Lead Concierge
All phone and email leads
screened and transferred
to you.
● < 1 Minute average response time
● All your leads for one flat fee
(limited time offer)

24. Simply Smarter Home Search