The Secrets of Top Selling Agents webinar program has been a leading source for real estate education, career advice and best practices since 2007. Joe Sesso, the author of the Secrets of Top Selling Agents book franchise will be here to share these game-changing tips from some of the biggest names in the real estate industry. Some of the topics Joe will cover: Lead Generation: Nothing may be more important to the success of your real estate business than generating new leads. This book covers the tried and true methods like geo farming, open house conversions, and FSBOs, as well as the latest trends such as IGTV and leveraging ibuyers to get more appointments. Business and Wealth Building: If you are not building a business then you are just working for one. Learn the mindset of investing and business building from Linda McKissack, Dirk Zeller, and Leigh Brown. Then explore the secret to staying and feeling successful with insights from Floyd Wickman. Negotiation and Scripts: Learn the answers to questions your clients and other agents are going to ask and how to overcome the objections you face from prospects. From Howard Brinton’s STAR Power system to Alexis Bolin’s negotiation tactics to get your contracts closed, this book will give you the right words to say and even how and when to say them.

1. Proven Tactics of Real
Estate Super Producers
(914) 614-3221 Access Code: 192-061-857
Joe Sesso
SecretsWebinars.com

2. Habits, Mindsets
&
Tactics
of
Real Estate
Super Producers

3. | Simply Smarter Home Search
● Executive Director of Sales Marketing for Homes.com
● Author of three books
○ The Foreclosure Revolution (2008)
○ Secrets of Top Selling Agents: The Keys to Real Estate Success
Revealed (2017)
○ Secrets of Top Selling Agents: Habits, Mindsets & Tactics of Real
Estate Super Producers (2020)
● MBA from Indiana University
● Masters of Global Management from Thunderbird School of Global Mgmt
Joe Sesso

4. | Simply Smarter Home Search
The Four “Cornerstones”
of the book
1. Habits, Mindsets & Skills
2. Building a Team
3. Real Estate Investing
4. Lead Generation

5. | Simply Smarter Home Search
Habits,
Mindsets
& Tactics
- Tom Ferry
- Alexis Bolin
- Michael Maher
- Larry Kendall
- Howard Brinton
Howard Brinton
Michael Maher
Alexis Bolin
Larry Kendall
Tom Ferry

6. | Simply Smarter Home Search
Habits

7. | Simply Smarter Home Search

8. | Simply Smarter Home Search
1. Daily Habits
a. Morning
b. Afternoon
c. Evening
2. Weekly Habits
3. Habit Stacking
What Habits do Super
Producers Share?

9. | Simply Smarter Home Search
S M A R T
It Starts With a Goal
Specific
Who, What, Where,
When, Why, Which
Define the goal as much
as possible with no
ambiguous language.
WHO is involved, WHAT
do I want to accomplish,
WHERE will it be done,
WHY am I doing this
(reasons, purpose),
WHICH
constraints/requirements
do I have?
Measurable
From and to
Can you track the
progress and measure
the outcome?
How much, how many,
how will I know when my
goal is accomplished?
Attainable
How
Is the goal reasonable
enough to be
accomplished? How so?
Make sure the goal is not
out of reach or below
standard performance.
Relevant
Worthwhile
Is the goal worthwhile
and will it meet your
needs?
Is each goal consistent
with other goals you have
established and fits with
your immediate and long
term plans?
Timely
When
Your objective should
include a time limit. “I will
complete this step by
month/day/year.”
It will establish a sense of
urgency and prompt you
to have better time
management.

10. | Simply Smarter Home Search

11. | Simply Smarter Home Search
1. Tom Ferry: Mindset, Model & Marketing
2. Larry Kendall: Ninja Selling Mindset
3. Michael Maher: Super Producer Rituals
What Mindsets do Super Producers Share?

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13. | Simply Smarter Home Search
Alexis Bolin, Negotiation Expert
Negotiate to Create Win/Win
● 1. Techniques to create a
win/win
● 2. The power of leverage /
flexibility
● 3. Avoid these traps /
mistakes

14. | Simply Smarter Home Search
1. Why scripts
2. Best practices for
scripts
3. The power of scripts
Howard Brinton
Scripts & Dialogues

15. | Simply Smarter Home Search
Building
Your Team

16. | Simply Smarter Home Search
Building Your
Team
- Leigh Brown
- Linda McKissack
- Tom Ferry
Linda McKissack Tom Ferry
Leigh Brown

17. | Simply Smarter Home Search
● Who to hire first?
● How much to pay?
● Hire Slow, Fire Fast
Leigh Brown
Real Estate Super Producer

18. | Simply Smarter Home Search
Real Estate
Investing
- Linda McKissack
- Kenny Klaus
- Dirk Zeller
Linda McKissack Dirk Zeller
Kenny Klaus

19. | Simply Smarter Home Search
● Owns 87 Rental Properties
● Owns 17 Vacation Rentals
● Owns 7 Commercial Properties
Linda Mckissack
Keller Williams

20. | Simply Smarter Home Search
● What makes an “Ideal” investment
● What characteristics to look for in a
house
● Vacation rental or long-term rental?
● Commercial or residential?
● Flip or hold?
Where do I begin?

21. | Simply Smarter Home Search
The Cashflow
Quadrant

22. | Simply Smarter Home Search
● Bedrooms / Baths
● Age
● Location
● Exterior type
● Amenities
What Makes a Good
Investment Property?

23. | Simply Smarter Home Search
1. Use of the 4D to find the best deals (up
to 20% discount)
2. Be an investor, not a speculator
3. Cash Flow is king
4. It’s not personal, numbers matter most
5. The magic of leverage
6. Keep learning
7. Give back to others
Linda McKissack’s
HOLD Strategy

24. | Simply Smarter Home Search
Kenny Klaus’ iBuyer Tips
iBuyer Tactics that
Work!

25. | Simply Smarter Home Search
1. Pay yourself first
2. How to determine net worth
3. Self Directed IRA for Realtors
4. What stops most people from investing?Dirk Zeller
Got Wealth?

26. | Simply Smarter Home Search
Lead Generation
- Lab Coat Agents
- Sherri Johnson
- Jim Remley
- Marki Lemons-Ryhal
- Tom Ferry
Sherri Johnson
Jim Remley
Nick & Tristan
The Lab Coat Agents
Marki Lemons-Ryhal

27. | Simply Smarter Home Search
Nick Baldwin & Tristan Ahumada
Lab Coat Agents Co-Founders
Leveraging Your Farm

28. | Simply Smarter Home Search
Sherri Johnson
Sherri Johnson Coaching
Lead Generation from
Open Houses

29. | Simply Smarter Home Search
Marki Lemons-Ryhal
Instagram for Real
Estate

30. | Simply Smarter Home Search
Jim Remley
For Sale By Owners
(FSBOs)

31. | Simply Smarter Home Search
“The best agents have more than 10 different
streams of lead generation.”
Tom Ferry

32. | Simply Smarter Home Search
Are you ready to begin the journey?

33. | Simply Smarter Home Search
Special Offer from
Joe Sesso
Receive a FREE copy
Secrets of Top Selling Agents
Habits, Mindsets & Tactics of
Real Estate Superproducers

34. Homes.com LOCAL CONNECT
with James Glenn
Reach the Right Consumers at the Right Time
All New Exclusive
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Details after the webinar

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36. Reserve Your Zip Codes NOW!

37. Video Tour Leads
Buyer is prompted to fill out a
lead form which is pre-populated
with a comment which informs
the agent that the buyer is
interested in a VIDEO TOUR

38. LOCAL CONNECT
Be seen on hundreds
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40. Incoming Calls
Local Connect Lead Form
Call routed directly to the
Lead Concierge
Live Transfer to YOU!
Notes added to your
Lead Manager

41. Become a “Rapid Responder”

42. Screen All Your Leads
✓ Your Website
✓ Homes.com
✓ Zillow & Trulia
✓ Realtor.com
✓ Any Other Source

43. Pricing Varies Upon Agreement
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