The document discusses Online Reputation Management (ORM), emphasizing its significance in enhancing brand visibility, gaining customer trust, and its impact on digital marketing. It outlines strategies for improving online presence, such as monitoring tools, managing reviews, and engaging on social media. Additionally, it highlights Mobiloitte's services in maintaining and improving online reputations for businesses.

2. Topics:-
● What is ORM?
● Why ORM is important?
● Why ORM is important for your business?
● How ORM impact digital marketing?
● How to enhance your online presence?
● Tactics for maintaining ORM.
● Why Mobiloitte?

3. What is ORM?
● ORM stands for Online Reputation management, and it is the way to create or maintain one
company’s brand name in the online community.
● Everything on the web like all search engines, social media platforms like Facebook, Twitter, and all
other, forums and blogging sites is a part of the online community.
● These are some of the mandatory sites where one should make sure that its brand is doing some
healthy contributions there.
● This is the most positive way to create the value of your brand and to increase its visibility. For these
things, ORM becomes more important.

4. Why ORM is important?
● No brand will grow without ORM - To make your brand more popular and to make it more
developed it is important to make correct and a very positive ORM of the brand.
● To increase visibility on the web - In order to know the value of the brand and its popularity, it is
very important to make it visible on each and every website.
● To gain customer trust - People trust what they see and there is no brand that has not faced any
controversy yet now.

5. Why ORM is important for your business?
● The preferences of the people depend largely on the search result. Before buying any product,
people look for it online to know more about the brand and its reviews. If they find a negative
review about that brand, then they prefer to stay away from that brand.
● Anyone can give feedback about you online, even competitors do this deliberately to spoil your
online reputation.
● Good content is beneficial for the business. Using ORM services you are able to eliminate the
negative content online and will be able to enhance your business.

6. How ORM impact digital marketing?
● There are 90% of the consumers who read online reviews before visiting a business and judge your
company by what they find on Google.
● They can easily search for your company and what you offer and then they come up with good or
bad reviews about your company.
● Whether you are developing a business partnership or closing a business your online reputation
counts and a negative online presence can severely impact the success of your business.

7. How to enhance your online presence?
● Research & Analyse: Carry out research and analyze yourself on Google. Identify how your brand
appears on Google and analyze the flaws that appear.
● Social media: For enhancing your brand create social media accounts which in turn will help you in
interacting with a wider audience and make your services/products penetrate into the market.
● Customer reviews: Reviews play an important role and are always helpful for you. Submit the reviews
of genuine customers which will help in creating a positive impact on your brand because a good
number of reviews help in improving the ranking too.

8. Tactics for maintaining ORM:-
Tactic 1:- Tools for monitoring the online position of your brand:-
● Google Alerts
● Twitter Search
● Social mention
Tactic 2:- What to do if negative results are shown on Google for the brand?
● Get it removed
● Hide the negative reviews by posting positive
● Do regular engagements
Tactic 3:- Assert your brand name is very important
Tactic 4:- Strengthen your brand presence on all internet properties
Tactic 5:- Provide great customer service

9. Why Mobiloitte?
● At Mobiloitte, our work is to maintain your reputation good on search result. We’ll work to bring
positive reviews on the search results, and relegate the negative ones to the latter pages.
Eventually, we will remove all negative or bad reviews through our effective ORM services.
● we provide Online reputation management services to all type of business. We have highly
experienced team of writers, social media and SEO experts that work collectively to improve your
online reputation.
● ORM is one of the most important ways to bring reputation to your business or brand. Except for all
other digital marketing tactics, ORM is one of the most efficient ways to bring more happy clients to
the business.
● Maintaining your customer engagement helps you in maintaining the reputation of your brand.