How Small Businesses Can Harness the Power of Reviews to Increase Sales
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Learn how to get started with getting online reviews from your customers to help your business grow.
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How Small Businesses Can Harness the Power of Reviews to Increase Sales
- 1. HOW SMALL BUSINESSES CAN HARNESS THE POWER OF REVIEWS TO INCREASE SALES Webinar
- 2. ABOUT THE SPEAKERS VP of Marketing, BBB • Oversees brand management, digital marketing, advertising and communications. • Decade of experience in broadcast journalism • www.BBB.org David Quinlan VP of Demand Gen, BirdEye • Oversees lead gen, sales enablement, and revenue. • 20 years experience across enterprise and SMB companies. • www.BirdEye.com Janelle Johnson CEO, FastMarkIt • Successful with helping startups and SMBs utilize digital marketing to increase sales. • 10 years proven track record of producing high ROI and results. • www.FastMarkIt.com Suttida Yang
- 3. TODAY’S AGENDA 1. Top stats and reasons why online reviews are important 2. Success stories from BBB & BirdEye 3. How to get started with getting online reviews from your customers 4. Q&A
- 4. Before we dive in…Are you struggling to get reviews for your business? Answer with a YES or NO
- 5. Why Do Reviews Work So Well?
- 6. of customers trust online reviews as much as personal recommendations (BrightLocal) 88% Positive reviews sell up to 200% more products (WebRepublic) 200% of customers will use a business with at least a 4-star rating (Cornell University) 92%
- 7. Reviews help with local SEO choose a business on page 1 of search results, and they favor the local results. 91%
- 8. • Increased nationwide rating from 3.5 to 4.1 • Generated 7x more Google reviews, 2x more Facebook reviews • 411 negative reviews routed directly to management through BirdEye platform for immediate issue resolution Coastal Ridge • Held a consistent 4.3 overall ranking with 2x more locations and 175% more reviews Increased same-store sales with higher ratings • Received over 11,000 reviews from 19 sites • Stayed in-tune with daily customer feedback Blaze Pizza
- 10. All reviews are vetted first…
- 11. Quick Stats to Know • BBB provided more than 2.9 million Business reviews in 2016 alone for the NW region • Every 4 seconds someone researches a business with BBB Serving BBB NW Sources: Nielsen 2016 & CBBB Research 2016 • More than 384,000 Accredited Businesses • BBB leads as #1 choice – to report scams, resolve company disputes and to research a business.
- 12. Sources: Nielsen 2016 & CBBB Research 2016 Why BBB Accreditation? • 8 out of 10 consumers familiar with BBB agree that it is trustworthy and helpful • 73% increases credibility of my business • 72% builds trust with consumers
- 13. Actionable Tips for Getting More Reviews
- 14. CUSTOMER A few items to know first… • Who buys from you • Why they buy from you • Where do they hang out? • Preferred communication tool? PROCESS • Adopt the right tools to help • What happens post purchase? GOALS • Building a brand • Building relationships
- 16. Monitor and respond to all reviews
- 17. Assign negative reviews to customer service
- 19. Use positive reviews for powerful marketing
- 20. Next steps… Let’s wrap it up!
- 21. Opportunities for small businesses Increase Sales Generate Leads Customer Loyalty
- 22. Q & A
- 23. THANK YOU FOR WATCHING Try out BirdEye: birdeye.com/free-trial www.BirdEye.com janelle.johnson@birdeye.com www.BBB.org/northwest david.quinlan@bbb.org