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Reinventing Your Business from Scratch by Shannon W. King
This document summarizes Shannon W. King's presentation on reinventing one's real estate business. The presentation covers preparing for reinvention by determining goals and ideal markets/niches, making the move by creating business and marketing plans, and ensuring domination through community impact and continual growth. Key steps include researching markets, defining niches, engaging current clients, developing systems, launching purposefully, and prioritizing work-life balance. The goal is to provide a process for real estate professionals to successfully reinvent their business.
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Reinventing Your Business from Scratch by Shannon W. King
- 1. Shannon W. King MerchandisingListings How to Price, Package, and Position Listings to Sell Quickly Reinventing Your Real Estate Business from Scratch! IslandLivingHomes www.IslandLivingHomes.com IslandLivingHI
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- 3. Reinventing Your Business From Scratch SHANNONW.KING www.IslandLivingHomes.com IG@IslandLivingHomes FB @IslandLivingHomesHawaii
- 4. Reinventing Your Business Looking tocreate the business of your dreams taking what you already know and help you expand into a new market. Shannon W. King
- 5. What we willcover 3 | Mile Stones For Reinvention Preparation How to decide what niche/market to break into and how to prepare. Make your Move What steps you must take once you launch in a new niche/market. Domination Key relationships and strategies to grow roots for a successful business
- 6. 1 - TheEnd Yup, we're going to start with the end in mind. What are your ultimate goals, lifestyle desires and financial gains you wish to attain. 2 -Market/Niche How to determine a market or niche? You need to do research. How to create/meet your ideal client. 3 - Business Plan You are your own boss. Is your business set up that way? From CEO, CMO to CFO what branding, marketing, processes and systems need to be in place to achieve success. 4 - Launch How to break-in, utilize your SOI in a new market, what key contacts you need to leverage and how to create community and have purposeful impact. 5 - Growth How to grow your business and your bottom dollar - from purging to relearning to stay nimble and living a balanced lifestyle. The path we're going to explore Reinvention Process 101
- 7. • Proud Texan- I bleed orange, Hook'em Horns! • Military Spouse - Go NAVY! • Mother • Educator at heart • Real estate investor • Wanderlust traveler • Lover of all things live music and vino • Beach girl • Avid reader • Rapid Problem solver Whois|ShannonW.King?
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- 9. ACCOMPLISHMENTS 30 UNDER 30 INTHE NATION Licensed since 2000. Founding Broker of 3 Brands, in multiple states: TX, CA, DC and HI. ACTIVE VOICE FOR THE NATIONAL ASSOCIATION OF REALTORS Representing 1.4mill ion members. Positions Include: 2022 Vice President Leadership Team Executive Committee Strategic Planning PUBLISHED AUTHOR & FEATURED ON HOUSE HUNTERS HGTV Over 1000 homes personally sold in the collective markets, does not include homes her agents sold.
- 10. • Moving toa new city? • Stuck in your current rat race and pace of business? • Want to change your business niche? • Want to make more money? • Looking for a better way to do business? Challenges We all have them. What are yours?
- 11. I'm here toshare with you a step by step guide on how to be successful. You will walk away with 20 action steps that will increase your bottom line. Let's do this! GoodNews!
- 12. Where to start? ...theend How do you set goals with the end in mind? What is your exit strategy? Why do we start here?1
- 13. Action Items Quiet |Reflection Whatare you going to do with your current business? How much money do you need to retire? How much do you want to work and for how much longer?
- 14. Choose your Market Defineand find your Ideal Client How to Research your new Market Determine your Niche 2
- 15. Think Small • Verysmall geographic area • Very specific profile of a client • Hyper-local • Particular style of home • Particular situation ⚬ Military PCSing ⚬ Move-up Simultaneous Buyers/Sellers ⚬ Seniors Resizing ⚬ Luxury Listings Niche|DetermineyourMarket "If I can't ride my bike to your house, you 're not my client""
- 16. • Agent Production ⚬who dominates the market ⚬ how many transactions are they doing? ⚬ look at the past 10 years - any drop offs? • Number of Transactions in your Market Place per year • Historical Sales Data • Current Market Trends 0 60 50 40 30 20 10 Know the #s
- 17. Ideal Client • SpecificDemographics ⚬ Age / sex, ⚬ education • Family makeup • Type of Job • Recreational Activities • Where do they live now • Where do they hangout
- 18. Action Items Quiet |Reflection Visityour new market/niche or place where your ideal clients hang out and spend time researching like a buyer or new to town person would do. Take photos of all the area, and what you're doing and make notes on opportunities. Set aside a day to run numbers, define ideal client and niche market.
- 19.
- 20. Mike Ferry Merchandising Listings Howto Price, Package, and Position Listings to Sell Quickly A Mike Ferry Webinar! Topic to be announced soon! www.SecretsWebinars.com April 29th 1PM EST / 10AM PST
- 21. secretsoftopsellingagents.com/live-events 9AM-12PM Live Road Show! MarkiLemons Ryhal Mar 18 Anaheim, CA Mar 19 Ontario, CA Steve Haren Mar 24 Houston, TX Apr 23 Tulsa, OK
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- 23. Alexa, play Secrets of TopSelling Agents Podcast!
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- 25. Business 101 Write yourBusiness Plan Create your Marketing Plan Determine your Budget3
- 26. Create a budget |and stick to it Reflection How much did you spend on your business last year? Set up Do you have a separate business account with cc, tax account & way to track your spending? Plan Have you predicted what your income will be this year? Have you determined what you want to spend and on what?
- 27. Action Items Utilize aprogram like MINT.com Cut back on excess spending, open proper accounts and explore tax adv. of an S-Corp Write out your numbers and put them where you see them every day. Quiet |Reflection
- 28. Create a MarketingPlan | and do to it SOI Your raving fans will always be your #1 referrers even when you move into new markets. Known Leveraging your existing relationships strategically will help you launch into your new niche. Unknown Identify ways to creatively ENGAGE with your target audience.
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- 30. Action Items Find yourtribe Engage your tribe in your marketing ideas get feedback from them adjust accordingly Write out your multi-level marketing plan time block for execution and adjust your budget Quiet |Reflection
- 31. Business Plan • OperationalPlan ⚬ Do you need an assistant? ⚬ Do you need a transaction coordinator? ⚬ Do you need a teenage influencer? • If you move markets, what company will support your marketing objectives? • What systems and processes do you need to implement to be successful? • What time management system will you implement? • What measurements will you use to determine success? • How will this plan impact your personal life balance? Niche|BusinessPlan
- 32. Action Items Write outyour multi-level marketing plan time block for execution adjust your budget Quiet |Reflection
- 33. Launch Impact Consistently Find andEngage your Tribe Purposeful Time in the Community 4
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- 35. The biggest impacton your business will come from those you surround yourself with and pour into. Your Tribe
- 36. Action Items Find yourtribe Engage your tribe in your marketing ideas get feedback from them adjust accordingly Determine your cause make an impact Quiet |Reflection
- 37. Growth Finding Balance Constant Learner ContinualImprovements 5
- 38. Action Items Work onyour business 1 day a week Challenge yourself to mo. coaching, classes and reading books Assess your processes mo. Take 1 hour a day for yourself Quiet |Reflection
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- 41. Mahalo! Thanks for joiningus! Shannon W. King www.IslandLivingHomes.com IG @IslandLivingHomes FB @IslandLivingHomesHawaii
- 42. Homes.com LOCAL CONNECT withShay Atkins Reach the Right Consumers at the Right Time All New Exclusive Phone Leads! Details coming up!
- 43. LOCAL CONNECT ● Buyer/SellerLeads ● Exclusive Phone Leads ● Local Expert Branding on Homes.com listings Text: 757-785-9845 Secure your zip now!
- 44. Reserve Your ZipCodes NOW!
- 45. Local Connect Love! "Ihave received several leads since I started using Homes.com. As my business grows, I will continue to add products from Homes.com. The thing I have liked the most is that you do not have to blow your budget to use their products to help you increase your business..." -Tracey Woodruff “Leads are better for the $ spent than Zillow or Realtor.com." -Richard Vaughn "Homes.com leads often seem less apt to “jump to the next thing,” bringing quality of leads over quantity." -Anne Newmyer
- 46. “As a newRealtor, I signed up for Homes.com because it’s much more affordable than Zillow. I received my first lead within 24 hours. I spoke to another agent in my office and he says he has been getting lots of leads from Homes.com and has been using it for months." -Eleanor Decker "Since becoming an independent Agent, from being on a Team, Homes.com made it easy to transition and advertise on my own as well as build a strong local presence for myself." -Lynn Peters Local Connect Love!
- 47. LOCAL CONNECT Be seenon hundreds of local listings and connect with buyers and sellers in real time. Call: (888) 742-9557 Brokers [2] Agents [3]
- 48.
- 49. Lead Concierge Offers ●Incoming phone calls answered ● Email Leads contacted via phone and text message ● Lead screening with a series of qualifying questions ● Once screened, live transfer to YOU!
- 50. Become a “RapidResponder”
- 51. Incoming Calls Local ConnectLead Form Call routed directly to the Lead Concierge Live Transfer to YOU! Notes added to your Lead Manager
- 52. Incoming Lead Forms LocalConnect Lead Form The Lead Concierge makes call to lead on your behalf Live Transfer to YOU! Notes added to your Lead Manager
- 53. Screen All YourLeads ✓ Your Website ✓ Homes.com ✓ Zillow & Trulia ✓ Realtor.com ✓ Any Other Source
- 54. Get ALL Your OnlineLeads Screened! Easily route all your online leads through Lead Concierge
- 55. Qualifying Process ● Qualifyingquestions ○ Working with an agent currently? ○ Listing source (if not Homes.com)? ○ Time period for home purchase? ○ Whether or not a budget has been determined? ○ Whether or not pre-qualification has occurred? ● Disqualifying answers ○ Caller is already working with an agent. ○ Caller is looking to rent and not buy. ○ Caller is inquiring about a listing under 50K. ● Other disqualifiers. ○ Caller is determined as SPAM or junk.
- 56. Lead Concierge Hours Mountain6AM - 9PM Central 7AM - 10PM Pacific 5AM - 8PM Eastern 8AM - 11PM
- 57. Pricing Varies UponAgreement Can Add On For As Low As $99
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- 59. Work Smarter, RespondFaster Homes.com Lead Concierge Shalynn Atkins Account Executive shalynn.atkins@homes.com (757)-785-9845 (Text Your Zip Code!)
- 60. Alexa, play Secrets of TopSelling Agents Podcast!
- 61. Mike Ferry Merchandising Listings Howto Price, Package, and Position Listings to Sell Quickly A Mike Ferry Webinar! Topic to be announced soon! www.SecretsWebinars.com April 29th 1PM EST / 10AM PST
Editor's Notes
- #44 Online search is quickly overtaking word of mouth as the number one lead source for real estate agents and mortgage brokers. Over 90 percent of home buyers search online when looking for agents and purchasing a home, and that number is quickly approaching one hundred percent. In this webinar, we’ll share tips on how to leverage this massive surge in online activity to generate new leads for your business. We’ll cover five tactics that will bring not only more traffic to your website, but the right traffic as well. We’ll discuss how to: 1. Get found on mobile devices and online maps 2. Optimize your website for Google 3. Generate buzz around your business on other websites 4. Stand out from the crowd online 5. Maintain a consistent SEO strategy Customers are online every day looking for exactly what you offer in exactly the location you’re offering it. We’ll show you what you can do to be found first.
- #45 Online search is quickly overtaking word of mouth as the number one lead source for real estate agents and mortgage brokers. Over 90 percent of home buyers search online when looking for agents and purchasing a home, and that number is quickly approaching one hundred percent. In this webinar, we’ll share tips on how to leverage this massive surge in online activity to generate new leads for your business. We’ll cover five tactics that will bring not only more traffic to your website, but the right traffic as well. We’ll discuss how to: 1. Get found on mobile devices and online maps 2. Optimize your website for Google 3. Generate buzz around your business on other websites 4. Stand out from the crowd online 5. Maintain a consistent SEO strategy Customers are online every day looking for exactly what you offer in exactly the location you’re offering it. We’ll show you what you can do to be found first.
- #46 Online search is quickly overtaking word of mouth as the number one lead source for real estate agents and mortgage brokers. Over 90 percent of home buyers search online when looking for agents and purchasing a home, and that number is quickly approaching one hundred percent. In this webinar, we’ll share tips on how to leverage this massive surge in online activity to generate new leads for your business. We’ll cover five tactics that will bring not only more traffic to your website, but the right traffic as well. We’ll discuss how to: 1. Get found on mobile devices and online maps 2. Optimize your website for Google 3. Generate buzz around your business on other websites 4. Stand out from the crowd online 5. Maintain a consistent SEO strategy Customers are online every day looking for exactly what you offer in exactly the location you’re offering it. We’ll show you what you can do to be found first.
- #47 Online search is quickly overtaking word of mouth as the number one lead source for real estate agents and mortgage brokers. Over 90 percent of home buyers search online when looking for agents and purchasing a home, and that number is quickly approaching one hundred percent. In this webinar, we’ll share tips on how to leverage this massive surge in online activity to generate new leads for your business. We’ll cover five tactics that will bring not only more traffic to your website, but the right traffic as well. We’ll discuss how to: 1. Get found on mobile devices and online maps 2. Optimize your website for Google 3. Generate buzz around your business on other websites 4. Stand out from the crowd online 5. Maintain a consistent SEO strategy Customers are online every day looking for exactly what you offer in exactly the location you’re offering it. We’ll show you what you can do to be found first.
- #48 Online search is quickly overtaking word of mouth as the number one lead source for real estate agents and mortgage brokers. Over 90 percent of home buyers search online when looking for agents and purchasing a home, and that number is quickly approaching one hundred percent. In this webinar, we’ll share tips on how to leverage this massive surge in online activity to generate new leads for your business. We’ll cover five tactics that will bring not only more traffic to your website, but the right traffic as well. We’ll discuss how to: 1. Get found on mobile devices and online maps 2. Optimize your website for Google 3. Generate buzz around your business on other websites 4. Stand out from the crowd online 5. Maintain a consistent SEO strategy Customers are online every day looking for exactly what you offer in exactly the location you’re offering it. We’ll show you what you can do to be found first.
- #49 Insidesales.com: Lead response study Waiting to call a new lead until after a showing or closing could mean the difference between gaining a new client or losing them to a competitor. With Homes.com’s Lead Concierge, your Lead Concierge Assistants will be there to monitor and call new email leads as they come in to your Homes.com Lead Manager!