How To Tie Your Advocacy Program To Retention Rate
with Danielle Camara Sr. Manager, Customer Marketing and Katie Pope, Customer Marketing Specialist at Marketo
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
Getting Started with Advocacy
with Gunil Chung, VP Customer and Executive Programs at Box
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
Top Tips For Creating Sustainable Customer Advocacy
with David Coates, Director of Customer Marketing at IronMountain
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
Make Customer Success The Foundation Of Your Business
with Lincoln Murphy, Customer Success Evangelist at Gainsight
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
High-Impact Customer Events
with Shanann Klaver, Customer Advocacy Manager at Optimizely
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
Reinvigorate Your Sales Team With Customer-led SellingInfluitive
Are you a Customer Marketer who's tired of seeing the same canned demos, collateral and ROI models fall flat with prospects? Gainsight’s CCO Allison Pickens and Head of Customer Marketing Will Robins as they talk about the Customer-led Selling methodology that’s shining the spotlight on Customer Marketers and changing the way salespeople interact with prospects.
Getting Started with Advocacy
with Gunil Chung, VP Customer and Executive Programs at Box
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
Top Tips For Creating Sustainable Customer Advocacy
with David Coates, Director of Customer Marketing at IronMountain
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
Make Customer Success The Foundation Of Your Business
with Lincoln Murphy, Customer Success Evangelist at Gainsight
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
High-Impact Customer Events
with Shanann Klaver, Customer Advocacy Manager at Optimizely
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
Reinvigorate Your Sales Team With Customer-led SellingInfluitive
Are you a Customer Marketer who's tired of seeing the same canned demos, collateral and ROI models fall flat with prospects? Gainsight’s CCO Allison Pickens and Head of Customer Marketing Will Robins as they talk about the Customer-led Selling methodology that’s shining the spotlight on Customer Marketers and changing the way salespeople interact with prospects.
How to use Customer Success to Drive Revenue Growth Through Up-SellsGainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - How to use Customer Success to drive Revenue Growth through Up-Sells - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Adobe DocuSign, Concur, MuleSoft
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: 5 things you can change TODAY. Maximize your revenue without creating any new content or even generating more traffic. Get smart about making more money with what you already have.
Advocacy and Authenticity: The Foundations Of Market PowerInfluitive
Best-selling author and advisor Geoffrey Moore discusses why authenticity and advocacy are important pillars for every modern company’s marketing strategy. He will also dive into his framework for communicating authenticity in the marketplace, and the metrics companies should use to gauge their success.
Unlocking Insight Into Your Data: Turning Leads to Customers | ZoomInfoZoomInfo
Do you know the demographics and firmographics of your best buyers? Unlocking insight into your data allows you to identify your buyer personas, improve segmentation, and create a personalized approach to your marketing campaigns and sales outreach efforts. In this presentation ZoomInfo highlights how to:
• Gain deeper insights into your existing data & segment your buyer personas
• Target your contacts with relevant messaging & content
• Turn your leads to customers by taking a personalized approach
From building AI chatbots to using quiz-like lead forms, Marcus will share 20 lessons & strategies that have enabled Venture Harbour to become one of the world’s fastest-growing networks of affiliate websites.
Marcus Taylor, CEO & Founder, Venture Harbour
Shut Up and Let Your Customers Do Your Marketing for You Influitive
Learn how some of the most successful B2B companies in the world are building advocate communities and mobilizing their best customers to flood the market with social proof.
You will learn:
- Why advocacy is the key to sustainable growth
- How to create an engaging advocate community
- The value of advocacy and customer engagement
Automating Adwords: Beating the Competition In Your SleepAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: How affiliates can build systems using up-to-date SEM automation tech. This will include a demo of affiliate-to-Adwords conversion tracking to create automated ROI-based keyword bidding SEM campaigns.
7 Tips For Getting Advertisers To Throw Money At YouAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: How do you become your advertiser’s one true love? How can you become so vital to their marketing mix that they will pay you whatever you want? This session will cover give you everything you need.
The document covers the things that a sales leader should have set-up for their sales team and reps. The presentation includes:
Goals and Expectation
Product and Value Prop
Target Accounts and Personas
Path to Sales Success
Creating Scripts
Active Learning and Role Playing
Objections and Competition
CRM
Communication Plan
Onboarding
Track A - How to get the most out of your landing page conversionsAffiliate Summit
– The 12 essential blueprints to high converting landing pages
– How to properly test your landing pages
– Q and A with Andy and Oliver (10 years + experience)
Hosted by Oliver Kenyon and Andy Haskins, The landing page guys and Max Pepe, VP Marketing, AdinCube
Developing The Ultimate Customer Success Strategy Gainsight
Want to adopt Customer Success but don't know where to start? A seasoned customer success manager looking to optimize your team, workflow and organization?
Accurately defining your Desired Outcomes for each customer segment
Outlining the roadmap to your customer's Desired Outcome
Aligning your team, organization and workflow to optimize for meeting your customer's desired outcomes
During the presentation, the audience will be invited to ask any questions about the content, customer success or Gainsight that come up.
Supercharge Your Sales Prospecting: How to Send Targeted Messages to Leads | ...ZoomInfo
Buyers are more likely to take action when campaigns are relevant to them, shortening the sales cycle and increasing revenue. In fact, according to DemandGen, leads who are nurtured with targeted content produce a 20% increase in sales opportunities.
But how are you supposed to know the right types of content to send to your contacts? Check out the presentation by ZoomInfo & KnowledgeTree and learn the steps of identifying your buyer personas and determining the right types of content to send to your different audience segments.
Additionally, the presentation covers how you can:
• Uncover and segment your buyer personas
• Avoid common data challenges companies often face
• Use your data to determine the right types of content to send to different segments
Reference Selling with Customer AdvocacyInfluitive
Katie Vosbeek & Amanda Gibson, of Code 42 and Relationship One
A strong customer advocate is arguably the best resource for any sales or marketing team to leverage. Whether the need is for a sales reference, case study, webinar co-host or event speaker, the right customer reference has the ability to convince an audience of the value of your product in ways that even the best sales representatives could not do alone. Learn how Code42 has leveraged the strength of their advocate program in order to launch a formal reference program, bringing scalable efficiencies to marketing and drive sales revenue.
Maximizing the Value of Your Internet PropertiesAffiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: This session will dissect what motivates buyers to acquire an online business. I’ll provide practical advice anyone can use to increase the value of their business.
The ROI from Product Reviews
with Joe Chernov, Vice President of Marketing at InsightSquared
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
Advocamp: Maria Pergolino & Alan ManoscaInfluitive
Create Advocates Through Surprise & Delight
with Maria Pergolino Senior Vice President of Marketing and Alan Manosca, Community Manager at Apttus
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
How to use Customer Success to Drive Revenue Growth Through Up-SellsGainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - How to use Customer Success to drive Revenue Growth through Up-Sells - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Adobe DocuSign, Concur, MuleSoft
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: 5 things you can change TODAY. Maximize your revenue without creating any new content or even generating more traffic. Get smart about making more money with what you already have.
Advocacy and Authenticity: The Foundations Of Market PowerInfluitive
Best-selling author and advisor Geoffrey Moore discusses why authenticity and advocacy are important pillars for every modern company’s marketing strategy. He will also dive into his framework for communicating authenticity in the marketplace, and the metrics companies should use to gauge their success.
Unlocking Insight Into Your Data: Turning Leads to Customers | ZoomInfoZoomInfo
Do you know the demographics and firmographics of your best buyers? Unlocking insight into your data allows you to identify your buyer personas, improve segmentation, and create a personalized approach to your marketing campaigns and sales outreach efforts. In this presentation ZoomInfo highlights how to:
• Gain deeper insights into your existing data & segment your buyer personas
• Target your contacts with relevant messaging & content
• Turn your leads to customers by taking a personalized approach
From building AI chatbots to using quiz-like lead forms, Marcus will share 20 lessons & strategies that have enabled Venture Harbour to become one of the world’s fastest-growing networks of affiliate websites.
Marcus Taylor, CEO & Founder, Venture Harbour
Shut Up and Let Your Customers Do Your Marketing for You Influitive
Learn how some of the most successful B2B companies in the world are building advocate communities and mobilizing their best customers to flood the market with social proof.
You will learn:
- Why advocacy is the key to sustainable growth
- How to create an engaging advocate community
- The value of advocacy and customer engagement
Automating Adwords: Beating the Competition In Your SleepAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: How affiliates can build systems using up-to-date SEM automation tech. This will include a demo of affiliate-to-Adwords conversion tracking to create automated ROI-based keyword bidding SEM campaigns.
7 Tips For Getting Advertisers To Throw Money At YouAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: How do you become your advertiser’s one true love? How can you become so vital to their marketing mix that they will pay you whatever you want? This session will cover give you everything you need.
The document covers the things that a sales leader should have set-up for their sales team and reps. The presentation includes:
Goals and Expectation
Product and Value Prop
Target Accounts and Personas
Path to Sales Success
Creating Scripts
Active Learning and Role Playing
Objections and Competition
CRM
Communication Plan
Onboarding
Track A - How to get the most out of your landing page conversionsAffiliate Summit
– The 12 essential blueprints to high converting landing pages
– How to properly test your landing pages
– Q and A with Andy and Oliver (10 years + experience)
Hosted by Oliver Kenyon and Andy Haskins, The landing page guys and Max Pepe, VP Marketing, AdinCube
Developing The Ultimate Customer Success Strategy Gainsight
Want to adopt Customer Success but don't know where to start? A seasoned customer success manager looking to optimize your team, workflow and organization?
Accurately defining your Desired Outcomes for each customer segment
Outlining the roadmap to your customer's Desired Outcome
Aligning your team, organization and workflow to optimize for meeting your customer's desired outcomes
During the presentation, the audience will be invited to ask any questions about the content, customer success or Gainsight that come up.
Supercharge Your Sales Prospecting: How to Send Targeted Messages to Leads | ...ZoomInfo
Buyers are more likely to take action when campaigns are relevant to them, shortening the sales cycle and increasing revenue. In fact, according to DemandGen, leads who are nurtured with targeted content produce a 20% increase in sales opportunities.
But how are you supposed to know the right types of content to send to your contacts? Check out the presentation by ZoomInfo & KnowledgeTree and learn the steps of identifying your buyer personas and determining the right types of content to send to your different audience segments.
Additionally, the presentation covers how you can:
• Uncover and segment your buyer personas
• Avoid common data challenges companies often face
• Use your data to determine the right types of content to send to different segments
Reference Selling with Customer AdvocacyInfluitive
Katie Vosbeek & Amanda Gibson, of Code 42 and Relationship One
A strong customer advocate is arguably the best resource for any sales or marketing team to leverage. Whether the need is for a sales reference, case study, webinar co-host or event speaker, the right customer reference has the ability to convince an audience of the value of your product in ways that even the best sales representatives could not do alone. Learn how Code42 has leveraged the strength of their advocate program in order to launch a formal reference program, bringing scalable efficiencies to marketing and drive sales revenue.
Maximizing the Value of Your Internet PropertiesAffiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: This session will dissect what motivates buyers to acquire an online business. I’ll provide practical advice anyone can use to increase the value of their business.
The ROI from Product Reviews
with Joe Chernov, Vice President of Marketing at InsightSquared
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
Advocamp: Maria Pergolino & Alan ManoscaInfluitive
Create Advocates Through Surprise & Delight
with Maria Pergolino Senior Vice President of Marketing and Alan Manosca, Community Manager at Apttus
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
Advocacy Is Your New Content Marketing Strategy
with Francesca Krihely, Senior Manager, Content Marketing at MongoDB
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
Why Advocates Are Your Best Competitive Advantage In The Digital Age
with Laura Ramos, Vice President, Principal Analyst at Forrester
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
Improve the Customer Experience By Transforming Managers Into Trusted Advisors
with Keith Ferrazzi, Best-selling Author & Entrepreneur
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
Turning The Tides With Global Customer Advocacy
with James, Scott President at Brightpearl Inc.
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
Moving Beyond Like, Love and Loyalty to Real Customer AdvocacyHub+company
Traditional marketing practices no longer work. They are being usurped by customer-driven referrals as the valuable new currency in small business growth.
In today’s socially-driven world, it has become even more critical that small business owners create platforms to engage customers and exchange information to maintain competitive distinction.
That’s right. It’s time to move away from push marketing tactics, which are often ignored, to true customer advocacy. Now is the time to strategically cultivate highly-engaged customers who will organically promote your products and services for you.
The Best Kept Secret in Customer Success: Customer Advocacy Gainsight
Word of Mouth is the Holy Grail of marketing. But it's no longer just a nice thing to have; it's vital to your company. The voice of the customer is more powerful than ever before--not only should you be listening; you should be using it to fuel Marketing & Sales. Anthony Kennada, VP of Marketing at Gainsight, and Vinay Bhagat, CEO at TrustRadius, will teach you how to operationalize Word of Mouth using Customer Advocacy.
Download a full version of the report at:
www.psfk.com/report/future-of-retail-2016
Built on a robust study of trends and patterns in the market, the 6th edition of PSFK Labs’ Future of Retail report offers a directional playbook for brands and retailers – defining 10 pillars to build a modern and engaging shopper experience strategy and go beyond expectations to create an enhanced shopper experience and therefore, build value, drive sales, and boost loyalty.
Featured within the 80+ page report, readers can find:
- 10 actions every retailer can adapt to redefine the shopper experience
- 20 key trends driving change in the marketplace
- Future service concepts for top brands
- Perspectives from leading retail experts across the globe
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Vol. 6 | Published November 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
CPTW - Trainer HQ - Google Marketing for Fitness ProfessionalsAlexei Kouleshov
Presentation by Alexei Kouleshov for Create PT Wealth (CPTW) or otherwise known as Trainer HQ. If you have any questions, visit our site https://yews.com.au
Google Premier Connect - Growing Health BusinessesAlexei Kouleshov
Presentation for health businesses to help them get the most out of their Google marketing. Presentation by Alexei Kouleshov from Your Easy Web Solutions
How to Rapidly Build Your Dream Law Practice Using Social MediaThomas Reidy
Discover the answers to 4 critical questions that will bring you a steady stream of qualified referrals:
1) Why is using “social media” the most cost effective way to build your practice?
2) Where are the clients urgently looking for your services online?
3) How do you position yourself as a highly visible, local legal authority?
4) What is the best way to build your website client conversions?
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - Customer Success for Marketing Software - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Marin Software, Influitive, Conductor
Engage. Retain. Repeat - Why a Loyalty Program is a Must-have for Brands in 2...Zinrelo loyalty
New research shows a 222% increase in customer acquisition costs, this puts renewed focus on e-commerce profitability and repeat sales. A loyalty program enables brands to retain their loyal customers during tough times. Get ready to embrace 2023 with a loyalty program!
In this webinar, Dibyo Ghosh, Director of Sales at Zinrelo highlights why a loyalty program is a must-have for brands in 2023.
Creating a Global Customer Advocacy ProgramGainsight
How can you grow a global customer advocacy program that highlights your facilitates customer growth, word of mouth marketing and brand development?
Join Lauren Olerich, International Marketing, Gainsight and Laura O’Neill, Customer Marketing Associate, Gainsight on September 8, 7:00am - 8:00am PT as they deep dive on issues such as utilizing one-to-many campaigns to enable advocacy across segments, creating a customer reward program that works, and more.
Why Online Reputation Management Services are Essential for Businesses.pptxEllocent Labs
In today's digital world, Online Reputation Management (ORM) services have become critical for enterprises. One of a company's most precious assets is its reputation. The internet is a platform for fast information dissemination. A single negative review or piece of harmful content may sully a company's image and undermine its trustworthiness. ORM services assist in monitoring and controlling what is stated about a company online. When making purchase selections, consumers mainly rely on internet reviews and information. Positive internet material and reviews can influence potential consumers and increase trust. A solid internet reputation may boost a company's competitiveness. ORM services are critical for protecting and improving a company's image, developing consumer trust, and remaining competitive in the digital age.
My view on 7 fundamental pillars of marketing.
1. Mindset - always be helping
2. Usefulness - marketing so useful people would pay for it
3. Trio of Owned, Earned, Paid Media
4. Marketing Automation
5. "Smarketing" - Integrated Sales & Marketing team
6. Continuous Measurement, Testing & Optimization
7. Product that markets itself
BricConsulting is a 100% Ontario boutique Sales and Marketing firm with a mission to help clients grow and scale. All elements of Business Development including people, tools and technology, processes, strategy and planning, and of course data.
How to Increase Customer Satisfaction and Increase Online ReviewsMichael Cody
How to increase Customer Satisfaction & Loyalty while generating more Referrals, Word-of-Mouth, and Online Reviews. Protect your online reputation by getting honest feedback, from real customers, through charity and good work.
EEC 2011 Beyond Targeting - Location, Recency and CreativityStrongView
Email Experience Council 2011 presentation: Beyond Targeting - Location, Recency and Creativity
Presented by Ryan Deutsch, StrongMail's VP of Strategic Services
Contagious: 6 Reasons Things Catch On - Jonah BergerInfluitive
Why do people talk about certain products and ideas more than others? This talk reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become popular. If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, this talk will explain why, and show how to leverage these ideas to craft contagious content
Employee Engagement: Taking Care Of Your CabinInfluitive
Shristi Shonka & Sarah Schreiner, Senior Strategy Analyst and Director of Client Experience
Employee engagement is becoming top of mind for most organizations because it is vital for growth and survival among competition. During our session we'll provide the audience details on how we used our advocacy program to include a subset of our associate base to improve employee engagement! We'll talk about the how to find the right right focus (employee engagement vs. employee satisfaction), how employee engagement can impact the overall client experience, how we deployed our strategy, the perks we've seen and even our lessons learned. Research (1) has shown that lost productivity of actively disengaged employees costs the U.S. economy $370 billion annually. Research (2) has also indicated that a highly engaged workforce can increase innovation, productivity, and bottom-line performance while reducing costs related to hiring and retention in the extremely competitive talent market. We've used this insight and taken matters into our own hands by levering our hub to assist in driving up employee engagement, fostering peer-to-peer learning, supporting change management efforts, and much more! We'd love the opportunity to showcase how we were able to use the Influitive product for these efforts. (1) 2010 Gallup Employee Engagement Survey (2) The employee experience: Culture, engagement, and beyond, 2017 Global Human Capital Trends from Deloitte
Four Essential Elements for Employee AdvocacyInfluitive
Samantha Stone, Founder & CMO of The Marketing Advisory Network
LinkedIn reports “In an average company, only 3% of employees share company-related content but they are responsible for driving a 30% increase in the content’s total likes, shares, and comments.” I set out to find out what’s holding employees back, and more importantly, what can be done to break through the barriers and drive more engagement. To achieve that goal, we went right to the source – surveying hundreds of employees from a wide range of organizations and we found some remarkable truths. In this session we’ll breakdown what holds employees back, but more importantly how to overcome the challenges. Attendees will walk away with an action plan focused on the four essential elements of employee advocacy that our research surfaced.
Understanding the Role of Customer Advocacy Throughout the Customer JourneyInfluitive
Misia Tramp, VP of Customer Experience Strategy of Metia Group
Misia will reveal insight gathered during a study analyzing the key performance attributes of 13 major technology brands and the comparative effectiveness of their customer advocacy and reference programs against seven drivers of success. A detailed executive summary of the research will be shared with all Advocamp delegates after the conference. The insights clearly point to specific strategies and tactics to optimize experiences for advocacy throughout all stages of the customer journey.
It Takes Two: How to Grow with your Customers for Relationships that LastInfluitive
Evan Jacobs, Senior Manager of Customer Marketing & Advocacy
In today’s crowded marketplace, customers are inundated with information, offers and requests for their time, money and resources. This makes it difficult to not only cut through the noise, but also a challenge to create meaningful and lasting relationships with them. Lack of engagement doesn’t always mean they’re not listening; it could just mean you’re taking the wrong approach. Much like any other relationship, building and maintaining a certain level of trust is the key to a successful partnership. Creating this foundation can open a dialogue, allowing both parties to mutually benefit, grow and learn from one another.
In this session, Evan Jacobs, Senior Manager of Customer Marketing & Advocacy at the cyber-security company Rapid7, will break down the key steps and benefits to establishing trust and meaningful dialogue with customers, highlighting some this strategy and approach that Rapid7 has used to elevate customers into super advocates. Audience members will walk away with actionable steps for how to implement these tactics in their own organizations at a global level.
4 Ways to Embed the Customer Voice in Your OrganizationInfluitive
Cohen Kate, Customer Marketing & Community
Building customer advocacy is invaluable when it comes to marketing campaigns and building awareness, but it can also be the driving force behind your company's key initatives. Hear how Carbon Black is embedding the customer voice throughout their organization by leveraging insights from their Influitive advocacy hub.
FIRE UP YOUR FANS: The Daily Habit That Catapults Your BusinessInfluitive
Daniel Lemin, Author & Marketing Advisor
In this talk, speaker and digital marketing advisor Daniel Lemin explores how consumer psychology can help you garner the reviews your brand deserves simply by focusing on the few things that matter most to consumers, and asking them the right questions. The answer is really quite simple, and when you discover why you'll be filled with energy to put it to use in your business.
The Prosumer Age is Here: How to Tap Into the Hidden Power of your Producer/C...Influitive
Jon Wuebben, CEO of Content Launch
Getting them to Advocate For Your Brand Now & Forever
In this session, Jon shows how user generated content can help other users through their purchasing decisions, on to adoption, and then to developing and sharing deep expertise. And then how that user or "Prosumer" generated content can be used effectively to reach new prospects and audiences. Make no mistake....this isn't a session about getting users to create content on your behalf, its about giving your Prosumer customers an actual seat at the table for your marketing planning and execution. As Jon explains in his new book, Future Marketing, we're on this verge of a new age in marketing and he will show how to tap into your "uber loyal" customer base like never before.
Recipe For A Successful Customer Advisory BoardInfluitive
Stephanie Hartsog
Sr. Manager, Oracle Service Cloud Executive Programs Customer Advocacy
Karen Rihs
Principal Product Manager And Oracle Service Cloud Cab Program Manager
The Messenger Is The Message: The Next Level Of Advocate Marketing with Mark ...Influitive
Mark Organ, Founder and CEO of Influitive
What if the people most important to your business worked outside of your company? In his keynote, Mark Organ, Influitive CEO and Founder, introduces the “Advocacy Marketing 2.0" framework for mobilizing an army of advocates to help solve challenges in every area of your organization—including product development, customer success and PR.
Unlocking Advocacy With Effective Customer OnboardingInfluitive
Sean Ellis, CEO of GrowthHackers
Today’s fastest growing companies are obsessed with delivering a great customer experience before new users give up on a service. This requires unprecedented cross-functional cooperation. In this presentation, Sean will explain how companies can break through organizational inertia to focus on faster and better value delivery to new customers—who are then primed to become raving fans and advocates.
Obviously Awesome: Using Context to Take your Product from What? to Wow!Influitive
April Dunford, Founder of Rocket Launch Marketing
Our customers are drowning in a sea of innovative new products they struggle to understand. We often have only seconds to answer the most fundamental questions customers have about our products: What the heck is this and why should I care? In this talk you'll learn how context can make the value of your products obvious to customers. You will learn how to build a frame of reference that puts the strengths of your offering into crisp focus in even the noisiest of markets.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
11. • Online Reviews
• Referrals
• Advocate
Engagement/Growth
• Voice of our Customers
The Original
Internal Sale
12. • Retention Rate
• Customer Engagement
by Vertical/Segment
• Referral Engine
• Advocat-ING your
Advocates!
• Venngage - Infographic
The Internal Sale-
Today!
13. Metrics to track
Retention
Accounts Up for Renewal in 2015
Accounts Churned in 2015
% Retention of 2015 Advocate Hub
Renewals
Penetration of Customer Base
Advocates/All Customers
Advocates/Segmented Customers
Engagement by Persona i.e. Executive
16. Build Your Expertise Learn Marketo Expand Your Network
Leverage the Marketing Nation
17. Annual AwardsCMO Nation Purple Select
Executive Engagement Revvies Advocate Engagement
Stand Out In The Marketing Nation
18. Marketo Company Overview
Marketing First
• Helping marketers master the
art and science of digital
marketing
• Unparalleled expertise
4,000+ customers across
20+ industries in 41 countries
Talk Track: (Danielle)Marketo Pitch, who we are, what we do. Can use this slide or overview slide in appendix area.
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Just like sales has their CRM application and Finance has their ERP application, Marketo is the digital platform for marketers to run their function.
Our core brand promise is “Marketing First”- we focus everything we do, all of our resources and all of our energy on innovating for marketers and providing expertise to help them succeed. We wake up every morning with a primary goal of helping marketers master the art and science of digital marketing. This focus has given us the ability to create the most innovative digital marketing platform. The platform provides all the capabilities that marketers need to build personalized and long-term relationships with their customers.
We are the fastest growing publically traded marketing company with 3800 + customers, across 20 + industries in over 39 countries.
Over the last 8 years we’ve processed more than a billion leads and we’ve processed more than 220 billion activities for these customers
And, we’ve been recognized for our customer satisfaction and customer success by some of the largest analyst firms including Gartner and Forrester.
Just like sales has their CRM application and Finance has their ERP application, Marketo is the digital platform for marketers to run their function.
Our core brand promise is “Marketing First”- we focus everything we do, all of our resources and all of our energy on innovating for marketers and providing expertise to help them succeed. We wake up every morning with a primary goal of helping marketers master the art and science of digital marketing. This focus has given us the ability to create the most innovative digital marketing platform. The platform provides all the capabilities that marketers need to build personalized and long-term relationships with their customers.
We are the fastest growing publically traded marketing company with 3800 + customers, across 20 + industries in over 39 countries.
Over the last 8 years we’ve processed more than a billion leads and we’ve processed more than 220 billion activities for these customers
And, we’ve been recognized for our customer satisfaction and customer success by some of the largest analyst firms including Gartner and Forrester.
Talking Points:
What' makes us different? We're Marketing First. We Eat, Sleep and Drink MARKETING. [CLICK]
The Marketing Automation Software category has gotten crowded- fast- with some big name SaaS vendors in the mix, but they'll never be 100% focused on Marketing.
They think CRM first, or IT Infrastructure first, HRIS first, or Platform first - they think marketing fifth; we think marketing first. Which means that when it comes to innovation and the tools you are going to need to be successful, we're at the forefront and focused on You.
We started with Marketing Automation, added Web Personalization, added Calendaring/Budgeting, added Ad Support. You want to align with the company that cares about you all the time. A company that's built a platform for marketers by marketers with the intent of making marketing successful, not just expanding their footprint inside a large account.
Original Abstract: It’s all about customer engagement – an engaged client is a happy client—we all know the drill! Walk away with a hand full of ideas driving engagement at scale with your customers through online and offline events. Throw out the old quarterly stats and prove closed referrals, higher retention and increased engagement rates…. all while building personal relationships!
Talk Track: (Danielle) hello everyone and thanks for joining Katie and I today.. Influitive gave us the challenge of 18 minutes today… so this is a no fluff kind of presentation. Some quick intro’s Danielle does intro… …… and I am Katie I have been at Marketo for about a year and half now.. Running everything from our annual User Summit, Roadshows to really launching and growing our Advocate Program, Purple Select where we will be talking about today.. , our hub is what allowed Marketo to convert me to full time employee without a blink of an eye last year as well!..
Diving right in, let me give you the quick who we are and what we do here at Marketo…
Talk Track: (Danielle)Marketo Pitch, who we are, what we do. Can use this slide or overview slide in appendix area.
-----------------------------------------
Just like sales has their CRM application and Finance has their ERP application, Marketo is the digital platform for marketers to run their function.
Our core brand promise is “Marketing First”- we focus everything we do, all of our resources and all of our energy on innovating for marketers and providing expertise to help them succeed. We wake up every morning with a primary goal of helping marketers master the art and science of digital marketing. This focus has given us the ability to create the most innovative digital marketing platform. The platform provides all the capabilities that marketers need to build personalized and long-term relationships with their customers.
We are the fastest growing publically traded marketing company with 3800 + customers, across 20 + industries in over 39 countries.
Over the last 8 years we’ve processed more than a billion leads and we’ve processed more than 220 billion activities for these customers
And, we’ve been recognized for our customer satisfaction and customer success by some of the largest analyst firms including Gartner and Forrester.
Just like sales has their CRM application and Finance has their ERP application, Marketo is the digital platform for marketers to run their function.
Our core brand promise is “Marketing First”- we focus everything we do, all of our resources and all of our energy on innovating for marketers and providing expertise to help them succeed. We wake up every morning with a primary goal of helping marketers master the art and science of digital marketing. This focus has given us the ability to create the most innovative digital marketing platform. The platform provides all the capabilities that marketers need to build personalized and long-term relationships with their customers.
We are the fastest growing publically traded marketing company with 3800 + customers, across 20 + industries in over 39 countries.
Over the last 8 years we’ve processed more than a billion leads and we’ve processed more than 220 billion activities for these customers
And, we’ve been recognized for our customer satisfaction and customer success by some of the largest analyst firms including Gartner and Forrester.
Talking Points:
What' makes us different? We're Marketing First. We Eat, Sleep and Drink MARKETING. [CLICK]
The Marketing Automation Software category has gotten crowded- fast- with some big name SaaS vendors in the mix, but they'll never be 100% focused on Marketing.
They think CRM first, or IT Infrastructure first, HRIS first, or Platform first - they think marketing fifth; we think marketing first. Which means that when it comes to innovation and the tools you are going to need to be successful, we're at the forefront and focused on You.
We started with Marketing Automation, added Web Personalization, added Calendaring/Budgeting, added Ad Support. You want to align with the company that cares about you all the time. A company that's built a platform for marketers by marketers with the intent of making marketing successful, not just expanding their footprint inside a large account.
Talk Track: (Danielle) Let me give you a feeling for how we originally thought about launching our Purple Select, hub, and then talk about how that is very different today.
Originally the justification for Influitive, as virgins to this was revenue/metric driving activities… driving reviews, driving referrals, social shares easily, growing our advocate base from a few hundred to hundreds etc..
Today.. We think differently… Purple select is very much like a community to some degree. Why not engage with all of your clients in a fun way? Why were we just going after customers that were through implementation… green… and sales/cams told us we should invite them to our ‘advocate program’ why not invite all customers! Well we did, we shifted into a place where we are largly trying to engage with our customer base in efforts of driving happy, loyal customers..
With that let me quickly talk to you about how we are set up which I think also helps clarify our programs and alignment to each.
------------------------------------
Now you have the opportunity to engage with Marketo based on your schedule, and be rewarded for it!
By completing advocacy activities within the Purple Select Platform, you can showcase your experience and knowledge to gain positive exposure across the Marketing Nation and beyond. Your engagement will provide you with access to exclusive opportunities to grow your personal brand and propel your career in the in this fast-paced marketing network.
An advocate program to recognize our rock star customers for personal achievement, company success or just sharing the purple love.
640+ advocates in the program & growing
Points & badges awarded for activities completed
Points can be redeemed for swag, gifts, career development, training and more
++ a fun way to engage with Marketo & other advocates!
Engage, the Marketing Nation.
Join a group of thought leaders, cutting edge innovators, along with our strongest power users and gain access to industry experts, analysts, and key Marketo executives.
Influence, the Marketing Nation.
Get loud; share your success with peers and industry enthusiasts. Gain visibility within your company and allow Marketo to help in measuring the impact you are driving.
Standout, in the Marketing Nation.
Generate positive exposure as leading innovators in the marketplace through press releases, awards, speaking engagements and case studies that highlight personal successes and your organization’s achievements.
Grow, in the Marketing Nation.
Receive a daily dose of the latest marketing content, handpicked just for you. Elevate your status at Marketo events; gain access to private receptions with executives and key product development teams.
(slide getting prettier, ignore design but overall gyst is there)
Talk Track (Danielle):
The team acts very much like a funnel for our base of customers, we have our community counter parts Liz and Scott driving our Customers within the Community-focusing on education, sharing of best practices, connecting with one another, providing product feedback and so on. Our community is 50,000 marketers strong, Katie and I drive our Customer Engagement programs where we think about ways in driving that community of 50,000 members down the journey to advocacy. Things like our Purple Select program, in-person events and nurture programs drive our customers down the path. And then we have our top end of the funnel for our Advocate Program that Becky Wolfe drives today (+one more headcount coming soon) in that she is supporting all of our sales and marketing teams across reference and content support as well as sourcing customers for Marketing around PR, Speaking and Interviews.
All of our programs certainly align and have a ton of cross over but in theory we also recruit for each other… the more customers I can pull down from the community into “Purple Select’ the more customers Becky has to work with in serving sales and marketing with our best customers.
Talk Track (Danielle:
Today with 18 minutes, we picked a sliver of our program in how do we drive engagement within our hub, Purple Select.
Katie will talk about our offline and online experiences and how we promote our program internally for success and then we will wrap up with how we started to showcase our metrics and how we have changed the conversation today.
Talk Track: (Katie)
When the program launched early last year we thought about all of the ways we can get in front of our customers to promote and drive awareness to our new EXTERNAL advocate Program, PS.
So within our Summit and Roadshows we created a space for Customers to engage with us, a one stop shop for customers to 1) sign up for our community, meet their local user group leader 2) demo a product they wanted to learn more about or deep dive into products with an expert they already have today and 3) Sign up for Purple Select. What does our PS pitch sound like?...
By completing advocacy activities within the Purple Select Platform, you can showcase your experience and knowledge to gain positive exposure across the Marketing Nation and beyond. Your engagement will provide you with access to exclusive opportunities to grow your personal brand and propel your career in the in this fast-paced marketing network.
-------------------------------------------------------------------------
Awareness and Growing programs
Pitch Purple Select:
Marketo central: one stop shop, created space for custmoers came and learn product demo station, get involved with user groups, and purple select sign ups and then driving reviews while they were there.
Marketo Central – A Customer’s One Stop Shop
Recruitment and Awareness
Increased Engagement
Additional Asks
Talk Track: (Katie)
It’s a constant process to drive engagement within the hub as we all know, so when we look across quarters and don’t have any events going on … how can we drive very similar online engagements that peak not only engagement but help us hit our quarterly goals around growth across the program.
We ran two online experiences, one in Q3 and one in Q4 last year. You can see from the metrics that we obviously learned a few things in our second experience Purple Palozza as we did quite a jump in success… but if you think about that look at Jeopardy success alone… how would we have done that in the past over 5 days– would have been impossible.. To engage with a couple hundred advocates, build relationships get to know them, drive 20 referrals and sprinkle some online reviews on top of it… lets just say our expectations have reset since knowing what we can do in PS vs. previously with 2 headcount and thousands of customers to engage with at any given time.
Define what Purple Palozza was..
Talk Track- (Katie)
I always like to see the back end, reality of programs, so this excel screenshot may not be the prettiest but I wanted to provide some inight into how ive thought about building out these experiences.
Talk about goals- why to do experience
Talk about- How to create a successful experience-
------------------------------------------------------------
Limited Time Experience (5 Days)
Prizes Not for Advocate that Earned Most Points
Evenly Spread Out Challenges Throughout the Week
Daily Incentive to Keep Coming Back
Engagement within Challenges
Clear Instructions
Talk Track- (Katie)
Another big ‘ah-ha’ moment with PS this past year was being able to build relationships with our customers at scale. I think we all figured when rolling out a ‘platform’ you would lose that.. But in reality you actually have a mechanism/a systematic approach to create relationships at scale– who knew!
For example;
Every month the team takes 20 minutes and individually signs Birthday cards for the members who have birthdays that month- writing personal notes from each person if they have worked with them or know them
How often do you talk to customers find out they are having a baby, just moved into a new house or got a promotion– in reality that takes going to your swag closet/or having no swag and having to find something and then heading over to shipping and receiving– again something we all wish we had time to do but isn't reality… today we can do with a click of a mouse with the use of just Influitive and points or pulling in our integration with PFL and sending them some fun swag
Talk Track- Danielle
Talk Track- Danielle--
Consumable… easy to ready– visual way to share your advocates/success with the organization- in a fun way…
18
43
26% ENT
Have quote from tony fly in– every customer should be in purple select
Talk Track (Danielle)
Need to build-
Certification
Get tips
Stay up to date on Product Conversations & ideas
Access our Template Library
Executive Thought-leadership
Content for all; Beginner to Advanced Users
Engage with a Community of over 50,000 of your peers
Join a User Group across 50 cities globally
Add in lenses to the marketing exec.. Cmo nation…
How you build y
our brand.. Being recog… build your brand by being a champion.. Blog… our platform.. CMO Nation..
Just like sales has their CRM application and Finance has their ERP application, Marketo is the digital platform for marketers to run their function.
Our core brand promise is “Marketing First”- we focus everything we do, all of our resources and all of our energy on innovating for marketers and providing expertise to help them succeed. We wake up every morning with a primary goal of helping marketers master the art and science of digital marketing. This focus has given us the ability to create the most innovative digital marketing platform. The platform provides all the capabilities that marketers need to build personalized and long-term relationships with their customers.
We are the fastest growing publically traded marketing company with 3800 + customers, across 20 + industries in over 39 countries.
Over the last 8 years we’ve processed more than a billion leads and we’ve processed more than 220 billion activities for these customers
And, we’ve been recognized for our customer satisfaction and customer success by some of the largest analyst firms including Gartner and Forrester.
Just like sales has their CRM application and Finance has their ERP application, Marketo is the digital platform for marketers to run their function.
Our core brand promise is “Marketing First”- we focus everything we do, all of our resources and all of our energy on innovating for marketers and providing expertise to help them succeed. We wake up every morning with a primary goal of helping marketers master the art and science of digital marketing. This focus has given us the ability to create the most innovative digital marketing platform. The platform provides all the capabilities that marketers need to build personalized and long-term relationships with their customers.
We are the fastest growing publically traded marketing company with 3800 + customers, across 20 + industries in over 39 countries.
Over the last 8 years we’ve processed more than a billion leads and we’ve processed more than 220 billion activities for these customers
And, we’ve been recognized for our customer satisfaction and customer success by some of the largest analyst firms including Gartner and Forrester.
Customer Advocacy
Customer Engagement
Community Engagement