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How to Do SEO in 2017 and
Beyond?
Have You Interviewed Your Buyers?
Yes
No, I Just
Want to Rank
No, I'm Only
Interested in
Specific
Keywords
Are You Blogging Consistently?
Setup Interviews.
The best search keywords
and phrases come directly
from what the customer says
about her or his pain points.
Not necessarily just what they
claim to search for.
Yes No, Not At All
We Blog Now
and Then
Start Blogging.
Marketers who have
prioritized blogging
are more likely to
enjoy positive ROI.
Start Blogging on
a Schedule.
Regular updates let
search engines
know that they
should check for
updates regularly,
too.
Are You Linking
Keywords and Phrases
from the Buyer Interviews
to Other Site Pages?
Yes No
Start Linking!
When you link in your
content you're telling the
engine that the target of your
link is so relevant and
important that you want your
visitor to simply be able to
click a link and go straight
there.
Do the Pages You're Linking to Have
Those Keywords & Phrases in the
Page URL, Title Tag, H1, Body Content
& Image Alt Tags?
Yes No
Great!
You're Well On Your
Way to Increasing
Search Visibility.
Optimize Your
Pages!

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How to Do SEO in 2017 and Beyond: Interview Buyers, Blog Regularly, Link Keywords

  • 1. How to Do SEO in 2017 and Beyond? Have You Interviewed Your Buyers? Yes No, I Just Want to Rank No, I'm Only Interested in Specific Keywords Are You Blogging Consistently? Setup Interviews. The best search keywords and phrases come directly from what the customer says about her or his pain points. Not necessarily just what they claim to search for. Yes No, Not At All We Blog Now and Then Start Blogging. Marketers who have prioritized blogging are more likely to enjoy positive ROI. Start Blogging on a Schedule. Regular updates let search engines know that they should check for updates regularly, too. Are You Linking Keywords and Phrases from the Buyer Interviews to Other Site Pages? Yes No Start Linking! When you link in your content you're telling the engine that the target of your link is so relevant and important that you want your visitor to simply be able to click a link and go straight there. Do the Pages You're Linking to Have Those Keywords & Phrases in the Page URL, Title Tag, H1, Body Content & Image Alt Tags? Yes No Great! You're Well On Your Way to Increasing Search Visibility. Optimize Your Pages!