Trust Pilot Presents: Social proof is at the top of many marketer’s minds, but it’s not always clear which types you should be using or how you should be promoting them. Join us during this session to learn about the different ways you can leverage social proof to optimize your conversion rates.

1. Optimizing the Path to Conversion
Leveraging Social Proof to Increase Sales
THE Q4 ECOMMERCE BRAND ACCELERATOR VIRTUAL SUMMIT

2. Summit Details
Tuesday, September 25th
10 - 10:45 AM PT
● CPC Strategy: Maximize Conversions by
Balancing Your Ecommerce and Amazon Strategy
11 - 11:45 AM PT
● Trustpilot: Optimizing the Path to Conversion
Leveraging Social Proof to Increase Sales
12 - 12:45 AM PT
● Nielsen Visual IQ: Crossing the New Digital
Divide: Your Guide to Marketing Effectiveness
Wednesday, September 26th
10 - 10:45 AM PT
● AdEspresso: 6 Ways To Retarget Audiences Using
Facebook Ads To Maximize Revenue During Q4
11 - 11:45 AM PT
● Privy: How Top Ecommerce Merchants Approach
Cart Abandonment

3. ● Session Recording & Slides Will Be Sent Out
● Submit Questions to Our Panelists
● Resources Available as Handouts
● Join in the Poll Question!
Analicia Santaella
Webinar Coordinator
Today’s Logistics

4. Robert Statsky
Director of Customer Success
Today’s Speaker

5. Today’s Agenda
● What is social proof?
● Why does social proof work?
● Types of social proof
● User-generated content
● Reviews and ratings
● Case studies and testimonials
● Influencer opinions
● Badges, awards, & seals
● Live or dynamic data to increase FOMO

6. We help people buy
with confidence
Sharing experiences builds
trust and transparency
We help companies harness
the power of reviews
About Trustpilot

7. 47m+ Online reviews
1M+ New reviews every month
230K Brands reviewed on Trustpilot
About Trustpilot

8. The holiday season
40% of retailers experience a
48% average revenue growth
during this season.
Holiday sales last year increased
by 3.8% compared to the
previous year

9. What is social proof?
● The influence that the actions and attitudes of those around
us have on our own behavior
● Perfect way for marketers to utilize FOMO and build credibility

10. Why does social proof work?
84% of consumers say they trust peer recommendations above
all other sources of advertising.
92% of people will trust a recommendation from a peer, & 70%
of people will trust a recommendation from someone they
don’t even know.
Word-of-mouth marketing generates more than twice the sales
of paid advertising.
74% of consumers rely on social media to inform their
purchasing decisions.

11. Types of social proof
● User generated content
● Ratings and reviews
● Case studies and testimonials
● Influencer opinions
● Badges, awards, & seals
● Live or dynamic viewer data

12. User-generated content
● Great for B2C
● Over 2 million followers on
Instagram
● More sales
● A better brand-customer
relationship

13. User-generated content
● Great for B2C
● Huge increase in its social
media following
● A great word of mouth strategy
● More traffic from social and
more sales

14. Reviews and ratings boost customer confidence
92% of consumers now read
online reviews
88% of consumers trust online
reviews as much as personal
recommendations
Customers are likely to spend 31%
more on a business with “excellent
reviews”
40% of consumers form an
opinion by reading 1 to 3 reviews*

15. Reviews and ratings
● Great for B2C and B2B
● Improved CTR on email
● More sales from web and
Google Shopping
● More traffic and
engagement from social
media

16. Reviews and ratings
130% increase in
conversions, 315% in
revenue
ID Wholesaler
12% in conversions,
13% more sales
revenue
16% Increase in
conversions
VivintRevel

17. Case studies and testimonials
● Great for B2B
● Most in-depth type of social proof
● Great to use when you have a solid customer story
● Reviews can help identify customer advocates - good candidates for this
type of social proof

18. Influencer opinions
● Great for B2C
● Ability to gain and guide new audiences
● Social proof but instead of coming from the masses, it comes from “experts”
● Improve brand sentiment
● Demographic targeting

19. Badges, awards, & seals
42% increase in
conversions
72% increase in
conversions
14.5% increase in
conversions

20. Live or dynamic data to increase FOMO
● Great for B2C
● Live data uses ‘wisdom
of the crowd’
● Usually included on
product pages
● Can include time last
purchased, time
sensitive deals, number
of visitors viewing
product, buyers in the
past 24 hours, etc

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Schedule Your 1-1 Evaluation
https://marketing.trustpilot.com/septdemo

22. Questions for today’s speaker?
Robert Statsky
Director of Customer Success