Attend this webinar to learn how to choose a MicroFarming target market then promote yourself as the “go-to” agent for their real estate needs. Clients in your target market will be listing and buying homes this year, and YOU should be their agent! Don’t miss this opportunity to learn Sherri’s exclusive MicroFarming plan and increase your listing and sales effectiveness and income! Learn the Strategy to Dominate your Market Create 2-4 more listing opportunities from your sales Become the Expert in a specific price range Give yourself a Raise™ by implementing my OnPurpose MicroFarming Strategy

1. Sherri Johnson
MICROFARMING STRATEGIES
Generate Listings & Increase Your
Average Sale Price
@Sherri Johnson Consulting
@Sherri Johnson Coaching
@_SHERRIJOHNSON
SherriJohnson.com
(415) 655-0052 Access Code 620-535-463

2. BluePrint for Success™
● Business Plan & Sales Cycle
● Build a GoldMine PipelineTM & Convert
● MicroFarming to Generate Listings

3. YOU ARE THE CEO
OF YOUR COMPANY.
©2019 Sherri Johnson LLC

4. ● Write Down & Review Goals Daily
● Focus - MAKING APPOINTMENTS
● Accountability Coach – (other than yourself)
● Use Daily Activity Sheet & Weekly Call Tracking
● Tracked & Measured Exponentially Improves
WORK ON YOUR BUSINESS;
NOT JUST IN IT!
©2019 Sherri Johnson LLC

5. you just don’t know the address.
WHO HAS A LISTING
APPOINTMENT?
You have a new listing this week...
©2019 Sherri Johnson LLC

6. DID I MAKE MONEY TODAY?
Flexible, Yet Requires Discipline.
©2019 Sherri Johnson LLC

7. THE SALES CONVERSION PROCESS™
CONTACTS/
PAST CLIENT
LEADS
CLIENTS
APPOINTMENTS
WRITTEN
CONTRACTS
CLOSINGS
$$$
COMMISSIONS
The Successful Sales Cycle
How to Convert Your Prospective
Contacts & Past Customers into
Closed Commissions
©2019 Sherri Johnson LLC

8. OPPORTUNITIES
AREN’T LOST
They Go to Someone Else
©2019 Sherri Johnson LLC

9. ADD VALUE TO
CONVERT LEADS
©2019 Sherri Johnson LLC

10. RADICALLY
DIFFERENTIATE
YOURSELF
Sell Yourself.
Then Sell a House.
©2019 Sherri Johnson LLC

11. GOLDMINE PIPELINETM
Consistent Growth. On Purpose.
©2019 Sherri Johnson LLC

12. PIPELINE OF LEADS
WORKSHEET
● Organize Your Leads
● Drive Yourself for Listings and Sales by
the Potential Business in Your Pipeline
● Decide How Much You Want to Sell
● Alaskan Pipeline - Future Business
● Build up to $5M, $10M, $15M, $20M
©2019 Sherri Johnson LLC

13. DOUBLE YOUR APPOINTMENTS.
FROM $25,000 TO $250,000
©2019 Sherri Johnson LLC

14. ©2019 Sherri Johnson LLC
Where There is One
For Sale Sign
2-3 More will go up in the next 6-12 months.

15. Strategy:
MicroFarm 5x20 Plan
➔ Maximize Your Listing
➔ Sell 3-5 homes off your listings
➔ Generate more listings
➔ Become neighborhood expert
➔ Get immediate referrals
©2019 Sherri Johnson LLC

16. Micro Farm Plan for Generating Listings

17. Strategy: MicroFarm
Announce New Listing
➔ Call Neighbors before sign goes up
➔ Friend, Co-Worker or Relative to show
home
➔ Creates Urgency & Showings
➔ You get new client or sell the house
©2019 Sherri Johnson LLC

18. Strategy MicroFarm
Invite to Open House
➔ Invite the neighbors to see
➔ Ask again friends, co-workers, relatives
➔ Have Open for Neighbors one hour before
➔ Pick up new contacts and potential clients
©2019 Sherri Johnson LLC

19. Strategy: MicroFarm
Notify of New Price
➔ Let neighbors know if New Price
➔ Invitation to show home again
➔ Add Value - would you like to be on my mailing list
to receive valuable market info
©2019 Sherri Johnson LLC

20. Strategy: MicroFarm
Notify Under Contract
➔ Let neighbors know it’s under contract
➔ Let them know you will be calling to tell them
the selling price once that is available
➔ Add value, offer market analysis
©2019 Sherri Johnson LLC

21. Strategy: MicroFarm
Notify Sold & New Neighbors
➔ Let neighbors know it has officially
SOLD
➔ Introduce new neighbors name
➔ Offer more value, Market Analysis
©2019 Sherri Johnson LLC

22. Micro Farm Plan for Generating Listings

23. Strategy: MicroFarm
5x20 Plan
➔ Maximize Your Listing
➔ Sell 3-5 homes off your listings
➔ Generate more listings
➔ Become neighborhood expert
➔ Get immediate referrals
©2019 Sherri Johnson LLC

24. Maximize Your Prospecting Calls
➔ Ask for referrals
◆ Your friends, family, neighbors, work associates
➔ FORD
◆ Family, Occupation, Recreation, Dreams
◆ Look for a change in lifestyle needing real estate
➔ Drip eMail Campaign weekly
©2019 Sherri Johnson LLC

25. ©2019 Sherri Johnson LLC
Nothing Interrupts the Money Hours.
TIMEBLOCK THE
MONEY HOURS.

26. Time Blocking
• Schedule Prospecting as an Appointment
• Use Call Activity Reports to Track & Measure
• If You Change It; Move It
• Discipline
©2019 Sherri Johnson LLC

27. ©2019 Sherri Johnson LLC

28. Closing Strategies for
Appointments
Ask for the appointment, right then.
Presumptive closing scripts on purpose.
Thursday or Saturday….
I’m not coming to list the house...
Cement the relationship.

29. MAXIMIZE YOUR PLAN
● Choose the right neighborhood
● Connect & Communicate
● Convert Leads with Value
● Secure Appointments
● Dominate the listings
©2019 Sherri Johnson LLC

30. SUCCESS IS CONTAGIOUS

31. https://sherrijohnson.com/
sotsa/handout/
©2019 Sherri Johnson LLC
LINK TO GET HANDOUTS

32. ©2019 Sherri Johnson LLC

33. ONE TO ONE STRATEGY COACHING
©2019 Sherri Johnson LLC
INDIVIDUAL
TEAM
BROKER
https://sherrijohnson.com/event/

34. ©2019 Sherri Johnson LLC
EXCLUSIVE:
● SKILLS ASSESSMENT
● MODULE MATCH
● 50 MODULES OF CONTENT
● ACCOUNTABILITY SYSTEM

35. ©2019 Sherri Johnson LLC

36. ©2018 Sherri Johnson
LLC

37. T
M
30-MINUTE
STRATEGY CALL
SCHEDULE YOUR FREE
https://sherrijohnson.com/event/

38. Homes.com LOCAL CONNECT
with Shay Atkins
Reach the Right Consumers at the Right Time
All New Exclusive
Phone Leads!
Details coming up!

39. LOCAL CONNECT
● Buyer/Seller Leads
● Exclusive Phone Leads
● Local Expert Branding
on Homes.com listings
Text: 757-785-9845
Secure your zip now!

40. Reserve Your Zip Codes NOW!

41. Local Connect Love!
"I have received several leads since I started using Homes.com. As my business
grows, I will continue to add products from Homes.com. The thing I have liked the
most is that you do not have to blow your budget to use their products to help you
increase your business..." -Tracey Woodruff
“Leads are better for the $ spent than Zillow
or Realtor.com." -Richard Vaughn
"Homes.com leads often seem less apt to
“jump to the next thing,” bringing quality of
leads over quantity." -Anne Newmyer

42. “As a new Realtor, I signed up for Homes.com because it’s much more affordable
than Zillow. I received my first lead within 24 hours. I spoke to another agent in my
office and he says he has been getting lots of leads from Homes.com and has been
using it for months." -Eleanor Decker
"Since becoming an independent Agent, from being on a
Team, Homes.com made it easy to transition and
advertise on my own as well as build a strong local
presence for myself." -Lynn Peters
Local Connect Love!

43. LOCAL CONNECT
Be seen on hundreds of
local listings and
connect with buyers and
sellers in real time.
Call: (888) 742-9557
Brokers [2] Agents [3]

44. Insidesales.com: Lead Response Study

45. Lead Concierge Offers
● Incoming phone calls answered
● Email Leads contacted via phone and text
message
● Lead screening with a series of qualifying
questions
● Once screened, live transfer to YOU!

46. Become a “Rapid Responder”

47. Incoming Calls
Local Connect Lead Form
Call routed directly to the
Lead Concierge
Live Transfer to YOU!
Notes added to your
Lead Manager

48. Incoming Lead Forms
Local Connect Lead Form
The Lead Concierge makes
call to lead on your behalf
Live Transfer to YOU!
Notes added to your Lead Manager

49. Screen All Your Leads
✓ Your Website
✓ Homes.com
✓ Zillow & Trulia
✓ Realtor.com
✓ Any Other Source

50. Get ALL Your
Online Leads
Screened!
Easily route all your online leads
through Lead Concierge

51. Qualifying Process
● Qualifying questions
○ Working with an agent currently?
○ Listing source (if not Homes.com)?
○ Time period for home purchase?
○ Whether or not a budget has been determined?
○ Whether or not pre-qualification has occurred?
● Disqualifying answers
○ Caller is already working with an agent.
○ Caller is looking to rent and not buy.
○ Caller is inquiring about a listing under 50K.
● Other disqualifiers.
○ Caller is determined as SPAM or junk.

52. Lead Concierge Hours
Mountain 6AM - 9PM
Central 7AM - 10PM
Pacific 5AM - 8PM
Eastern 8AM - 11PM

53. Pricing Varies Upon Agreement
Can Add On For As Low As $99

54. Reporting and Tracking

55. Work Smarter, Respond Faster
Homes.com Lead Concierge
Shalynn Atkins
Account Executive
shalynn.atkins@homes.com
(757)-785-9845 (Text Your Zip Code!)

56. Call: (888) 742-9557

57. BluePrint for Success
Virtual Coaching PackageTM
FREE with Homes.com investment.
Closes Monday March 30th 4pm Eastern.
Minimum $50 monthly investment at Webinar..
$995 Value

58. Marki Lemons-Ryhal
Merchandising Listings
How to Price, Package, and Position
Listings to Sell Quickly
20 Ways to Repurpose
Video Content to Get
Found and Hired!
SecretsWebinars.com
April 15 1PM EDT / 10AM PDT