The document outlines 5 key elements every website needs: 1) Good visual design with a clean and simple layout to make a good first impression, 2) Meaningful content about the company, products, and special offers, 3) Easy to use navigation that is consistent throughout the site, 4) A clear call to action to prompt visitors to take a desired action, and 5) Elements that build credibility like good contact information and testimonials. It also lists common mistakes to avoid such as having stale, too much, or no content and appearing illegitimate or bland.

1. 5 Key Elements
Every Website Needs
Affordable Website Design by
NFINITY Web Solutions

2. • With billions of websites currently
on the World Wide Web, how can
you make sure that yours will stand
out against your competitors?
• Some things work well on a
webpage and some things do not.
• With web design constantly evolving
and improving, how can you know
what to consider for your company’s
website?

3. Here are 5 important
things to have to
effectively pull in
visitors to your website,
keep them coming and
convert them to
customers

4. 1. Good Visual Design
• A visitor’s first impression of a
website is formed in the first few
moments based on the visual
appeal of the page.
• A clean and simple design is
usually all you need to make it
look good.
• First impressions are key but a
good design alone will not keep
someone on your site.

6. 2. Content
Your website must provide meaningful content that your
readers want. This includes:
• a clear sense of what your company offers
• clear guidance on your process
• how your business is unique and
• special offers and other personalization

7. 3. Navigation
Along with design comes a
good user interface. You
will want to be sure that
your navigation is easy to
spot and consistent
throughout the entire
website. It should be simple
to use and uncluttered.

8. Call To Action
The Call to Action is a set of words to urge your website visitors to take an immediate action
on your website. There is no “one size fits all” call to action. The key is to test what works
best for your website and your audience and make sure that you use actionable words.

9. 5. Credibility
Good website design is important to help instill trust from visitors but it is also
important to incorporate items that identify you as a legitimate resource. A few
ways to do this is to include:
 Good Contact Information
 A Solid “About” page
 An Ability To Give Feedback
 Third-party Validation such as
Testimonials
Client Lists
Case Studies
Awards and Recognitions

10. In addition to these 5 steps to building a good website, here are a few mistakes that could
spell disaster for a website.
Make sure that your website does NOT:
• have stale content
• too much content
• no photos
• look illegitimate
• or lack any personalization and appear bland

11. NFinity Web Solutions offers some of the best prices and services for web
design. The unbeatable customer service and skilled web designers will leave
you completely satisfied with a stunning website!