This document provides tips for using Facebook Live to generate real estate leads. It recommends going live regularly to build an audience, crafting compelling titles that describe the content, establishing authority as an expert, encouraging engagement through calls to like and comment, focusing on valuable and applicable content for 8-15 minutes, including a clear call to action, and considering topics that can be covered live like open houses or community events. It also advertises several Homes.com products and services for social media management, advertising, and lead generation.

1. Facebook Live for Leads -
Go Live or Go Home
with
Tim Rabara

2. National Sales Manager,
Motivational Speaker
Tim Rabara

3. And a little bit of courage...
A Phone
+
Facebook App

4. Content Tips
For Facebook Live

5. This is where we get creative on what
we talk about for the post
The title is what will get the click
● How To ____
● What to Do When ____
● 5 Tips for ____
Compelling Titles

6. You Only Have 5 Seconds
What is your hook?
Hook That Grabs
Attention

7. In this video I am going to talk
about, my name is Tim and I
am the Sales Manager
Establish Your
Authority

8. Ask them to click “Like”
Encourage
Engagement

9. Ask people to leave comment
on the videos
Call To Comment

10. Don’t forget to deliver the content!
● Add Value
● Concise & Strong
● Applicable
Aim for 8-15 minutes
Content Content Content

11. Tell them what to do next
● When you will be live next
● Send a message
● Leave a comment
● Download the content
Call To Action

12. Until you are ready
Don’t Push This Button...

13. ● Open House
● Community Events
● Buying & Selling Tips
● Updates From a Real Estate
Convention!?!
What Can You
Shoot Live?

14. Ready, Set, Shoot
Let’s Go Live

15. Homes.com
Social Fuel
Complete Social Media
Management
Account Setup
Weekly Content Posts
Facebook Ad Campaigns

16. Local Connect
● Advertising within
search results
● Click to Call on Mobile
● Potential Sellers
Requesting a CMA

17. City Sponsor
● Combat banner blindness
● Always third spot
● Found with the search results.
Right where the
consumer is looking!

18. ● Advertise your
listings and your
business
● Customizable
call to action
New City
Sponsor

19. Custom Examples

20. Lead Concierge
All phone and email
leads screened and
transferred to you.
● < 1 Minute average response time
● All your leads for one flat fee
(limited time offer)

21. Secrets of Top Selling
Agents Book
Volume II Coming in 2020!
go.homes/secrets2
FREE with Purchase!

22. Simply Smarter Home Search