The document is a presentation by Matt Wilkinson, CEO of Bizink, highlighting the importance of having a website for accountants and bookkeepers. Key topics include the necessity of mobile-friendly design, features of an effective website, and strategies for engaging clients through content and testimonials. The presentation emphasizes the need for simplicity and authenticity in web design to enhance client interaction and establish credibility.

1. Website Basics
Presenter: Matt Wilkinson, CEO Bizink
Web: bizinkonline.com
Twitter: @bizinkonline | @mattwilkinsonnz
#marketingquickstarter

2. About me...
Matt Wilkinson, Founder & CEO of Bizink
Over 15 years working in online business
Worked exclusively with accountants &
bookkeepers since 2010
Bizink is a Preferred Website Supplier to
MYOB Partners
Work with firms in US, Canada, UK,
Australia and New Zealand

3. What we’ll cover…
Why you need a website
The importance of mobile
Anatomy of a good website
Useful features and integrations

4. Why do you need a website?
Seal the deal with referrals
Search Engines (Google processes 40,000
searches per second, that’s 3.5 billion per day)
For existing clients

5. Mobile is Essential
Do you pass Google’s Mobile Friendly test?
If not, you’re not listed in mobile search results
Over 50% of Google searches now from mobile

6. Going Mobile
Responsive is best
Mobile apps & dedicated sites are overkill
Redesign don’t retro-fit

7. Bizink’s Marketing Framework
Are you?
• Different
• Credible
• Authentic
• Visible

8. Anatomy of a successful accounting or
bookkeeping website
• Home
• About
• Team
• Case studies/testimonials
• Services
• Expert Content
• Blog
• Contact

10. Images

13. About Us
Keep it short and simple
It’s about your clients, not you!
Don’t brag or use hyperbole

14. Team Page
Your second most visited page
People buy from people
Who else is looking?

15. Case Studies & Testimonials
Prove you’re as good as you say you are!
Try and show tangible benefits, not just nice words
Images and video add to the experience

16. Services
KISS
Most business owners don’t understand what they
need
Sell on benefits, not features

17. Expert Content
Further proof of your skills and expertise
Give away to get back
Outsource if you can’t do it yourself

18. Blogging
Keeps your site looking fresh
Show your personality
Focus your efforts

19. Contact Page
Make it easy with multiple ways to get in touch
Include a map
Contact details should be on very page of your site

20. Appointment booking apps
More appointments and you’ll save time

21. Appointment booking apps
Good options are:

22. Live Chat

23. Live chat apps
Good options are:

24. Capture data
Most website visitors won’t get in touch. That doesn’t
mean they aren’t interested.

25. Email marketing apps
Good options are:

26. Client Area
Give clients a reason to visit regularly

27. Summing Up
You need a website!
Mobile is essential
Try and be different, credible, authentic & visible
Simple sites work best – it’s conversations you want
Apps can help engagement, efficiency and stickiness

28. Next Marketing Quickstarter Event
Content Marketing
We will cover:
• What is content marketing?
• What content should you create?
• Where should you publish content?
• Curating and sharing content
• Getting external help
Date & Time
Thursday 6th October AEST: 1 pm | NZ: 3 pm

29. Any questions?
Bizink is a Preferred Website Supplier to MYOB Partners
• Special pricing
• Exclusive content
• We make it easy to have a winning website!
Learn more: bizinkonline.com/myob